Original assessment ยท live

HNNA: Hold + Reduce

Published 18 Sep 2026, 20:43 BST. This is the frozen version, not the current recommendation.

Target$9.26
Target date2027-09-18
Price known at publication$10.302026-09-11

Why this assessment was issued

First recorded assessment.

The central target is 10.1% below the price. The stronger case offers 17.3% upside, exceeding the central downside; the negative view is qualified.

Supporting evidence

Borrowing is lower relative to earnings

Net debt / EBITDA: -3.0ร— for HNNA, against 0.1ร— across 6 comparable peers.

Quarterly sales are growing

Revenue changed +4.2% from the same quarter last year, through 2026-06-30. The previous quarterโ€™s year-on-year change was -12.3%.

Opposing evidence

Year-to-date profit is lower

Across 3 completed quarters since 2025-09-30, net income was 5.8m versus 7.5m in the matching prior-year periods (USD). Check whether the latest quarter changes that direction.

The profit margin narrowed

The latest quarterly operating margin was 34.7%, -0.7 percentage points from a year earlier. Compare the sales and margin contributions below.

The original scenarios

ScenarioSales growthProfit marginModel value
Weaker-13.5%21.9%$6.93
Central-7.7%24.4%$9.26
Stronger-2.0%26.8%$12.08

Method: Earnings and historical valuation. A sufficiently complete, positive earnings record allows the stock's own P/E history to be used. These scenarios are not probability intervals.

Original assumptions and checks
eps1.0387
cash35351000.0
debt425000.0
years1.218343600273785
growth-7.744565017153022
margin24.775815013646042
profit8261000.0
cash_okTrue
debt_okTrue
growths[-3.1670084301663293, -14.297486608982279, -12.322121604139713, 4.171840079463629]
revenue33343000.0
downside32.73463973827017
leverage-3.048442000523697
multiple10.008006405124098
free_cash10178000.0
buy_hurdle15
volatility19.066333683277577
history_end2026-09-11
reward_risk0.0
annual_years5
usable_weeks157
history_start2023-09-15
history_weeks157
financial_date2026-06-30
interest_cover4.476496584973885
operating_cash10509000.0
uncapped_growth-7.744565017153022
current_multiple9.916241455665737
projected_margin24.35748181701664
historical_margin23.939148620387236

Recent price ยท Passed. Weekly close dated 2026-09-11.

Suitable business model ยท Passed. Value operating cash flow or comparable earnings; deduct debt and other ownership claims where appropriate.

Four quarters ยท Passed. Four quarters ending 2026-06-30.

Current financials ยท Passed. Statements through 2026-06-30; factor prices dated 2026-09-11.

Annual record ยท Passed. 5 consecutive annual profit margins, including loss years.

Comparable earnings history ยท Passed. P/E is usable in 157 of 157 weeks. At least 52 usable weeks and 70% coverage are required; excluding too many loss or missing weeks would bias the target.

Earnings and price dates ยท Passed. Earnings-release EPS $1.04, for four quarters ending 2026-06-30.

Price risk ยท Passed. Risk uses the latest 52 weekly price changes.

Comparable sales growth ยท Passed. Growth uses the median of four quarterly year-on-year comparisons.

Positive statement earnings ยท Passed. Trailing statement profit is positive.

Earnings reconciliation ยท Passed. Release EPS is $1.04; statement-derived EPS is $1.05. The difference is within the 5% review threshold; this does not prove there are no unusual items.

Statement totals ยท Passed. The latest four quarters agree with the trailing snapshot within 5%.

Cash and borrowing ยท Passed. Cash generation, debt and interest-cover figures are available.

Target publication review ยท Passed. The model estimate is within SM's automatic publication range of one quarter to four times the current price. This is a review threshold, not evidence that the market price is correct.

Policy sm-review-2-research ยท Model sm-assessment-14-operating-capital ยท Data 0dd5c7679209.

Open current research โ†—

Evidence context