Company valuation ยท Industrials
PRG: Hold + Reduce with a $26.87 price target
PROG Holdings Inc. More cash remains for each dollar of profit, but the profit margin narrowed.
- Model target ยท USD
- $26.87 For 2027-09-17
- Model rating
- Hold + Reduce Reviewed 2026-09-17
- Reference weekly close
- $36.96 2026-09-11 ยท USD

Investment view
More cash remains for each dollar of profit, but the profit margin narrowed.
Target and reference price
Target for 2027-09-17: $26.87 USD, -27.3% versus the $36.96 weekly close on 2026-09-11. Price return only; dividends, fees and tax excluded.
Price and earnings
Over 1 year (2025-09-12 to 2026-09-11), price changed +3.9% and trailing EPS changed +16.6%. A wider gap changes the earnings multiple; it does not establish fair value.
Supporting evidence
Cash after capital spending / profit: 2.2ร for PRG, against -2.5ร across 7 comparable peers.
Net debt / EBITDA: 3.1ร for PRG, against 5.5ร across 12 comparable peers.
Risks to the case
The latest quarterly operating margin was 44.5%, -840.0 percentage points from a year earlier. The full report separates sales growth from margin changes.
Across 2 completed quarters since 2025-12-31, net income was 73.1m versus 73.2m in the matching prior-year periods (USD). Check whether the latest quarter changes that direction.
What to monitor
Compare the next results with the trailing margin of 15.9% and the annual-history median of 8.6%. A historical median is context, not a forecast.
The latest quarterly margin changed -840.0 percentage points from a year earlier. Check sales volumes, pricing and unusual gains in the next filing.
Recheck the valuation gap alongside profitability and growth after new results. A discount alone does not establish value.
Valuation assumptions
Starting annual sales growth: 15%.
Long-term operating margin: 8.97%.
About this assessment
Review recorded on 2026-09-17. This is a dated summary of an automated company valuation. The full report includes the financial evidence, alternative scenarios and review history. Consult the latest report before using an earlier target. Automated model research, not personal investment advice. Targets depend on assumptions; returns are not guaranteed.