'Unc Found the Meme': Omnicom Advertising and Snapchat Guide Brands Through Next-Gen Humour
Omnicom Advertising and Snapchat released a new global study, "How to Laugh (and Win) with the Next Generation," to help brands connect with Gen Z and Gen Alpha through humor. The research, based on insights from over 6,000 social media users aged 13-28, highlights …