Week Ending: 28 August 2026

United States US Communication Services Industry

Advertising Agencies

For the week ending 28 August 2026, Advertising Agencies declined 1.41% with 14 advancing, 15 declining, and 2 unchanged constituents. The index is equal weighted and the constituent tape shows uncapped security returns.

Current architecture Deceleration

The positive Trend gate remains, but fan energy or fast-line momentum is cooling.

51 technical evidence
Index456.32 1 week-1.41% Breadth45% Members31
Country 🇺🇸 United States · US
Sector Communication Services
Universe NASDAQ, NYSE
Price basis Adjusted weekly close

Trend architecture

Index, activity fan and structural anchors

Rolling 156-week evidence. Trend Signal points mark weeks when price, trend and the activity fan confirmed together.

Index Value Trend Line Fair Value Activity Lines Constructive architecture Transitional architecture Defensive architecture
Current architecture Deceleration 6 completed weeks in this state
Trend acceptance 1.2% Index versus Trend Line
Persistence 75% Negative regime, horizons divided
Participation 45% 14 advancing, 15 declining

Investor positioning lens

Is the evidence ready for capital?

A rules-based technical classification using trend, breadth, persistence, relative strength and path quality.

Current posture Hold and wait for confirmation

The evidence is balanced enough to avoid a defensive call, but not aligned enough for aggressive positioning.

51 technical evidence
out of 100
Evidence balance

Five-pillar map

Wait
Trend
58
Breadth
48
Persistence
42
Relative
45
Risk quality
63
What supports the view
  • No major confirming factor has secured control.
What restrains conviction
  • Index trend architecture has not delivered a durable upward expansion.
  • Breadth remains too narrow or inconsistent for a high-conviction position.
  • Constituent persistence remains divided or predominantly negative.
  • The group is not yet delivering dependable relative outperformance.
  • Activity Line energy is decelerating despite the positive Trend gate.
  • Stage 4 declining constituents exceed Stage 2 advancing constituents by 11 percentage points.
  • Positive contribution is concentrated in a small leadership cohort.

This is a weekly research classification, not personal investment advice. Sentiment is reported as an independent confirmation layer and does not alter the technical score.

Trend state and durability

Architecture, persistence and constituent regimes

The index path is tested against the underlying security-level trend evidence.

Index architecture Deceleration

The positive Trend gate remains, but fan energy or fast-line momentum is cooling.

State age6 weeks
Trend gateUp
Fan width1.33%
Fast versus slow change-1.24 pts
Above 17% Below 33%
Six completed weeks of price acceptance relative to the full Activity Line fan.
Index persistence

Negative regime, horizons divided

75% agreement

The 52-week trend is negative, while shorter horizons remain mixed.

13-week
-2.5%
26-week
9.9%
39-week
-4.0%
52-week
-16.1%
Regime age79 weeks 52-week flips0 52-week boundary543.81
Constituent trend persistence

Is the index move broadly durable?

94% coverage
Coherent positive24%
Coherent negative34%
Average horizon agreement81%
Positive horizon share47%
Weakening positives2
Repairing negatives5

29 constituents measured as of 28 Aug 2026. Median trend age is 20 weeks.

Custom stage map

Where constituents sit in the cycle

90% coverage
Stage 1 · Basing18%5 securities
Stage 2 · Advancing32%9 securities
Stage 3 · Distribution7%2 securities
Stage 4 · Declining43%12 securities
Re-acceleration watch0 Transition watch4 Relative strength leaders39% Fair Value repairs3

Measured as of 28 Aug 2026. Stages summarize price, Activity Line architecture, Fair Value position and relative evidence.

Architecture breadth

How market energy is distributed

82/100 mean confidence
Upward expansion
43% 12
Rotation up
0% 0
Deceleration
11% 3
Balance
4% 1
Rotation down
7% 2
Downward expansion
36% 10
Unresolved
0% 0

Architecture breadth shows the distribution of expanding, rotating, balancing and contracting securities. It is diagnostic context and is not added as a second vote in the positioning score.

Capital rotation

Performance relative to Communication Services

Weakening
Relative index 13-week relative trend Starting level
Rotation dashboard Weakening

A rising relative line means this group is compounding faster than Communication Services. A falling line means capital has done better in the parent benchmark.

Relative index83.6
13-week trend84.2
4-week trend change1.73%
Weekly peer rank6 of 7
1 week
-1.2 pts relative
4 weeks
-1.4 pts relative
13 weeks
3.9 pts relative
26 weeks
13.2 pts relative
52 weeks
0.5 pts relative

Market internals

Participation, dispersion and path risk

Equal-weight index evidence with constituent-level breadth and dispersion.

Breadth

Participation quality

Balanced
Advancing
14
Declining
15
Unchanged
2
4-week average 51%
13-week average 50%
Risk and persistence

Path quality

52-week lens
Annualised weekly volatility22.8%
Drawdown from 52-week high-20.6%
Positive weeks, last 1346%
Current directional run3 weeks
Turnover versus 13-week norm72%
Breadth impulse-5.2 pts
Cross-section

Return distribution

31 measured
Q1 -3.4% Median 0.0% Q3 0.9%
Average winner9.5%
Average loser-6.1%
Dispersion21.2 pts
Top-five upside share94%
Top-five capital share90%
Capital data coverage100%

Dispersion describes how far constituent outcomes are spreading apart. Capital concentration is contextual only; the index itself is equal weighted.

Momentum cycle

30-week persistence

Positive readings show expansion. Negative readings show contraction.

Breadth cycle

Net participation

Advancers less decliners as a percentage of measured constituents.

News and narrative

Does company news confirm the market tape?

Open Sentiment Intelligence
Qualified weighted tone
52out of 100

Mixed

Positive and negative company-news scores are balancing each other.

Evidence quality

Coverage before conviction

37/100 confidence
Qualified companies310% of measured constituents
Articles183100% direct company evidence
Publishers54Independent sources represented
Latest evidence31 AugFreshness is weighted in the score
Constructive 33%Balanced 33%Cautious 33%
Price confirms news0
Price disagrees0
Negative news absorbed0
Positive but stretched0

Only fresh, quality-controlled company evidence is included. Industry and sector context is down-weighted and cannot create a directional group conclusion on its own.

Leadership tape

Leaders, laggards and contribution shape

Latest completed week, ranked on uncapped constituent returns.

Constituent ledger

Industry constituents

All 31 measured constituents, ranked by latest weekly return.

Rank Ticker Company Exchange Market cap Close Index contribution Return
1 TJGC TJGC Group Limited NASDAQ 66.26M 9.90 0.81 pts
112.45%
2 APP Applovin Corp NASDAQ 100.31B 317.76 0.13 pts
3.92%
3 CNET ZW Data Action Technologies Inc NASDAQ 5.21M 1.39 0.10 pts
2.96%
4 TTD Trade Desk Inc NASDAQ 6.23B 13.57 0.10 pts
2.96%
5 MCHX Marchex Inc NASDAQ 80.03M 1.84 0.09 pts
2.79%
6 NCMI National CineMedia Inc NASDAQ 255.08M 2.60 0.08 pts
2.36%
7 KRKR 36Kr Holdings Inc NASDAQ 5.98M 3.15 0.06 pts
1.94%
8 TC TuanChe ADR NASDAQ 51.52M 2.09 0.03 pts
0.97%
9 MGNI Magnite Inc NASDAQ 3.43B 23.70 0.03 pts
0.85%
10 OMC Omnicom Group Inc NYSE 24.40B 88.28 0.03 pts
0.85%
11 DV DoubleVerify Holdings Inc NYSE 2.06B 13.38 0.02 pts
0.53%
12 ADV Advantage Solutions Inc NASDAQ 431.85M 34.50 0.01 pts
0.36%
13 STGW Stagwell Inc NASDAQ 2.13B 8.74 0.01 pts
0.17%
14 CRTO Criteo Sa NASDAQ 837.37M 17.46 0.00 pts
0.11%
15 DLPN Dolphin Entertainment Inc NASDAQ 14.85M 1.10 0.00 pts
0.00%
16 EVC Entravision Communications NYSE 748.46M 8.07 0.00 pts
0.00%
17 LFTO Liftoff Mobile, Inc. Common Stock NASDAQ 4.49B 18.91 -0.01 pts
-0.32%
18 ZD Ziff Davis Inc NASDAQ 1.90B 55.82 -0.01 pts
-0.46%
19 NEXN Nexxen International Ltd NASDAQ 579.20M 10.23 -0.02 pts
-0.49%
20 CCO Clear Channel Outdoor Holdings Inc NYSE 1.20B 2.34 -0.05 pts
-1.68%
21 TULP Bloomia Holdings, Inc. NASDAQ 15.27M 3.40 -0.06 pts
-1.73%
22 WPP WPP PLC ADR NYSE 5.83B 25.82 -0.07 pts
-2.09%
23 TSQ Townsquare Media Inc NYSE 103.74M 5.78 -0.08 pts
-2.53%
24 EDHL Everbright Digital Holding Limited Ordinary Shares NASDAQ 6.65M 3.98 -0.14 pts
-4.26%
25 WIMI WiMi Hologram Cloud Inc NASDAQ 25.74M 1.30 -0.19 pts
-5.80%
26 CDLX Cardlytics Inc NASDAQ 25.20M 4.02 -0.21 pts
-6.51%
27 QNST QuinStreet Inc NASDAQ 1.15B 19.18 -0.23 pts
-6.98%
28 SWAG Software Acquisition Group III Inc NASDAQ 32.81M 1.71 -0.24 pts
-7.57%
29 YDKG Yueda Digital Holding NASDAQ 5.81M 0.9921 -0.29 pts
-9.13%
30 FLNT Fluent Inc NASDAQ 129.75M 3.51 -0.48 pts
-14.91%
31 BAOS Baosheng Media Group Holdings Ltd NASDAQ 712,002 0.3481 -0.81 pts
-27.04%

The index uses capped equal-weight weekly constituent returns. The ledger shows uncapped security returns so outliers remain visible for research.

Evidence context