iQIYI brings premium suspense storytelling to short-form drama with ‘Undercurrent Theater’ launch
iQIYI has launched 'Undercurrent Theater', a new short-form drama brand focusing on premium suspense storytelling. This initiative aims to adapt iQIYI's established expertise in long-form suspense into a more flexible format, with episodes ranging from 10 to 25 minutes. The brand debuts with "Dead …