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Bilibili’s (BILI) Ad Engine And Margins Outrun Its Slumping Game Unit

Bilibili (NASDAQ:BILI) just delivered its 16th straight quarter of gross margin improvement, and the numbers behind it are hard to ignore. Advertising revenue jumped 28% year over year in the quarter ended June 30, 2026, marking the 14th consecutive quarter of at least 20% growth in that segment. GAAP net profit rose 55% year over year even as total revenue grew a more modest 8% to RMB 7.94 billion. That gap between top-line and bottom-line growth is the story investors should be watching.Bilibili's (BILI) Ad Engine And Margins Outrun Its Slumping Game Unit Ads And AI Are Doing The Heavy Lifti

Bilibili targets 40%-45% gross margin and ~15%-20% operating margin, while planning a September 17 global launch for Lumi Master

Earnings Call Insights: Bilibili (BILI) Q2 2026 MANAGEMENT VIEW * "Our strong momentum carried into the second quarter, and we delivered another set of solid results. Both our community and top line growth remained healthy and profitability continued to expand." (Chairman of the Board & CEO Rui Chen) * "In Q2, DAUs increased by 7% year-over-year to 117 million, while MAUs grew to 371 million... average daily time spent rose to 113 minutes... which drove total time spent up over 14%." (CEO Chen) * "Advertising revenue grew 28% year-over-year" and "total revenues for Q2 rose 8% to RMB 7.9 billio

Bilibili Boosts Profit and Advertising Revenue on Rising User Engagement

Bilibili (BILI) Q2 Earnings Match Estimates

Bilibili (BILI) came out with quarterly earnings of $0.23 per share, in line with the Zacks Consensus Estimate . This compares to earnings of $0.18 per share a year ago. These figures are adjusted for non-recurring items. A quarter ago, it was expected that this Chinese video sharing website would post earnings of $0.17 per share when it actually produced earnings of $0.19, delivering a surprise of +11.76%. Over the last four quarters, the company has surpassed consensus EPS estimates three times. Bilibili, which belongs to the Zacks Broadcast Radio and Television industry, posted revenues of

Bilibili Q2 revenue hits 7.94 billion yuan, adjusted net profit of 700 million yuan as gross margin reaches record 37.2%

Is Bilibili (BILI) Undervalued Or Is Its Recent Bounce Already Priced In?

Find winning stocks in any market cycle. Join 7 million investors using Simply Wall St's investing ideas for FREE. Bilibili (BILI) has drawn renewed attention after recent share price moves, prompting investors to reassess the stock by looking at its current trading levels, recent returns, and reported revenue and net income figures. See our latest analysis for Bilibili. At the latest share price of US$18.99, Bilibili's 1 month share price return of 7.29% contrasts with a year to date share price decline of 27.99%. The 3 year total shareholder return of 15.86% still sits against a 5 year total