Balanced news tone
News Sentiment
IMB sentiment intelligence
Imperial Brands PLC news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.
Weighted score
49
Balanced news tone
31 relevant articles
News tone and price action are not far from neutral.
76/100 classification confidence.
directly relevant articles
high-authority source matches
-2.3% over one week, -2.3% over four weeks, trend inactive, and near fair-value range.
Imperial Brands (LSE:IMB): Is This High-Yield Favourite Hiding a Bigger Risk?
Market Reaction
Balanced read
News tone and price action are not far from neutral.
Primary event
Market update
76/100 classification
One-week reaction
-2.3%
Price reacting lower
Trend fit
Trend inactive
-2.3% over four weeks
Fair value
11.2%
Near fair-value range
Sentiment Mix
Positive, neutral, negative
Positive
10
Neutral
14
Negative
7
Relevance
Why the article matched
Sources
Coverage mix
Event Lens
What the news is about
Sentiment Trail
Score over time
Above 50
Neutral zone
Below 50
News Tape
Relevant headlines
Kalkine Media
Direct company coverage
Imperial Brands (LSE:IMB): Is This High-Yield Favourite Hiding a Bigger Risk?
- Tone
- Negative 34/100
- Event
- Market update
- Published
- 22 Jun 2026 06:18
- Source
- Kalkine Media
INDmoney
Direct company coverage
Imperial Brands PLC (ADR) (IMBBY) Live Share Price, Invest From India
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 18 Jun 2026 19:57
- Source
- INDmoney
AD HOC NEWS
Direct company coverage
Imperial Brands PLC Stock (GB0004544929): Buyback Program Continues With Latest Share Cancellation
- Tone
- Neutral 50/100
- Event
- Capital return
- Published
- 16 Jun 2026 18:41
- Source
- AD HOC NEWS
AD HOC NEWS
Direct company coverage
Imperial Brands PLC stock (GB0004544929): dividend raise and buyback underpin tobacco cash flows
- Tone
- Positive 66/100
- Event
- Capital return
- Published
- 09 Jun 2026 07:00
- Source
- AD HOC NEWS
simplywall.st
Direct company coverage
Imperial Brands Insider Lowered Holding By 59% During Last Year
- Tone
- Negative 34/100
- Event
- Market update
- Published
- 07 Jun 2026 07:00
- Source
- simplywall.st
AD HOC NEWS
Direct company coverage
Imperial Brands PLC stock (GB0004544929): Ongoing share buybacks support FTSE 100 tobacco group
- Tone
- Positive 62/100
- Event
- Capital return
- Published
- 04 Jun 2026 07:00
- Source
- AD HOC NEWS
AD HOC NEWS
Direct company coverage
Imperial Brands PLC stock (GB0004544929): ongoing share buyback shapes trading on the London Stock E
- Tone
- Positive 62/100
- Event
- Capital return
- Published
- 03 Jun 2026 07:00
- Source
- AD HOC NEWS
AD HOC NEWS
Direct company coverage
Imperial Brands PLC stock (GB0004544929): ongoing buyback supports London valuation
- Tone
- Neutral 50/100
- Event
- Capital return
- Published
- 02 Jun 2026 07:00
- Source
- AD HOC NEWS
WSJ
Industry context
British American Tobacco Cuts Cigarette Outlook But Expects Lift in New-Category Revenue
- Tone
- Negative 34/100
- Event
- Guidance
- Published
- 02 Jun 2026 07:00
- Source
- WSJ
Market source
Direct company coverage
How The Investment Story For Imperial Brands (LSE:IMB) Is Shifting As Caution Grows
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 28 May 2026 07:00
- Source
- Market source
Morningstar
Direct company coverage
Imperial Brands Earnings: Shares Look Undervalued as Second Half of the Year Should Improve
- Tone
- Neutral 50/100
- Event
- Earnings
- Published
- 13 May 2026 07:00
- Source
- Morningstar
Hargreaves Lansdown
Direct company coverage
Imperial Brands (HY Results): profit flat, guidance in-tact
- Tone
- Positive 66/100
- Event
- Earnings
- Published
- 11 May 2026 07:00
- Source
- Hargreaves Lansdown
Seeking Alpha
Direct company coverage
Imperial Brands: Reiterating Guidance Is Not Good Enough (OTCMKTS:IMBBY)
- Tone
- Neutral 50/100
- Event
- Guidance
- Published
- 15 Apr 2026 07:00
- Source
- Seeking Alpha
Morningstar
Direct company coverage
Imperial Brands: Shares Near Undervalued Range on Combustibles and Nicotine Pouch Concerns
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 15 Apr 2026 07:00
- Source
- Morningstar
Proactive Investors
Direct company coverage
Imperial Brands sell-off 'looks an overreaction', says Deutsche Bank
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 15 Apr 2026 07:00
- Source
- Proactive Investors
Market source
Direct company coverage
Imperial Brands drops and hits BAT despite backing outlook thanks to strong pricing
- Tone
- Positive 66/100
- Event
- Guidance
- Published
- 14 Apr 2026 07:00
- Source
- Market source
twelfthmagpie.com
Direct company coverage
Down 7%! Why on earth are Imperial Brands shares plummeting today?
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 14 Apr 2026 07:00
- Source
- twelfthmagpie.com
The Armchair Trader
Direct company coverage
UK Stock Market News: PageGroup, BP, Imperial Brands
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 14 Apr 2026 07:00
- Source
- The Armchair Trader
Interactive Investor
Direct company coverage
Disappointing Imperial Brands update dumps shares to multi-month low
- Tone
- Negative 34/100
- Event
- Market update
- Published
- 14 Apr 2026 07:00
- Source
- Interactive Investor
Market source
Direct company coverage
Imperial Brands Shares Fall Amid Middle East Conflict Uncertainty; Fiscal 2026 Outlook Reaffirmed
- Tone
- Negative 22/100
- Event
- Guidance
- Published
- 14 Apr 2026 07:00
- Source
- Market source
Morningstar
Direct company coverage
Imperial Brands: Raising Fair Value Estimates on More Gradual Tobacco Decline
- Tone
- Negative 34/100
- Event
- Market update
- Published
- 07 Apr 2026 07:00
- Source
- Morningstar
Seeking Alpha
Direct company coverage
Imperial Brands Stock: Not A Fat Pitch Any Longer, Downgrade To 'Hold' (OTCMKTS:IMBBY)
- Tone
- Negative 34/100
- Event
- Analyst action
- Published
- 16 Mar 2026 07:00
- Source
- Seeking Alpha
Morningstar
Industry context
British American Tobacco Earnings: Shares Fairly Valued as Performance Returns Toward Algorithm
- Tone
- Neutral 50/100
- Event
- Earnings
- Published
- 13 Feb 2026 08:00
- Source
- Morningstar
TradingView
Industry context
British American Tobacco (BAT) shares outlook ahead of earnings: is it a buy?
- Tone
- Positive 66/100
- Event
- Earnings
- Published
- 10 Feb 2026 08:00
- Source
- TradingView
simplywall.st
Direct company coverage
With 82% ownership, Imperial Brands PLC (LON:IMB) boasts of strong institutional backing
- Tone
- Positive 66/100
- Event
- Market update
- Published
- 31 Jan 2026 08:00
- Source
- simplywall.st
simplywall.st
Direct company coverage
Imperial Brands (LON:IMB) Is Achieving High Returns On Its Capital
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 16 Jan 2026 08:00
- Source
- simplywall.st
Seeking Alpha
Direct company coverage
Imperial Brands: Great Value At 9x Forward Earnings, With 5% Yield Backed By Strong FCF
- Tone
- Positive 66/100
- Event
- Earnings
- Published
- 04 Jan 2026 08:00
- Source
- Seeking Alpha
Market source
Direct company coverage
Investing in Imperial Brands (LON:IMB) five years ago would have delivered you a 182% gain
- Tone
- Positive 66/100
- Event
- Market update
- Published
- 01 Jan 2026 08:00
- Source
- Market source
twelfthmagpie.com
Direct company coverage
FY results cap another great year for the Imperial Brands share price!
- Tone
- Neutral 50/100
- Event
- Earnings
- Published
- 18 Nov 2025 08:00
- Source
- twelfthmagpie.com
The Armchair Trader
Direct company coverage
Imperial Brands share buyback soothes market
- Tone
- Positive 62/100
- Event
- Capital return
- Published
- 07 Oct 2025 07:00
- Source
- The Armchair Trader