Balanced news tone
News Sentiment
MMS sentiment intelligence
McMillan Shakespeare Limited news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.
Weighted score
52
Balanced news tone
7 relevant articles
News tone and price action are not far from neutral.
74/100 classification confidence.
directly relevant articles
high-authority source matches
+0.3% over one week, +5.7% over four weeks, trend active, and materially above fair value.
McMillan Shakespeare Shares Continue To Rise Despite Overbought Signal
Market Reaction
Balanced read
News tone and price action are not far from neutral.
Primary event
Market update
74/100 classification
One-week reaction
0.3%
Price digesting
Trend fit
Trend active
5.7% over four weeks
Fair value
32.5%
Materially above fair value
Sentiment Mix
Positive, neutral, negative
Positive
1
Neutral
6
Negative
0
Relevance
Why the article matched
Sources
Coverage mix
Event Lens
What the news is about
Sentiment Trail
Score over time
Above 50
Neutral zone
Below 50
News Tape
Relevant headlines
thebull.com.au
Direct company coverage
McMillan Shakespeare Shares Continue To Rise Despite Overbought Signal
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 08 May 2026 07:00
- Source
- thebull.com.au
Kalkine Media
Direct company coverage
McMillan Shakespeare Strengthens Financial Services Footprint Within ASX 300 Framework
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 20 Jan 2026 08:00
- Source
- Kalkine Media
simplywall.st
Direct company coverage
McMillan Shakespeare's (ASX:MMS) five-year earnings growth trails the 26% YoY shareholder returns
- Tone
- Positive 66/100
- Event
- Earnings
- Published
- 29 Aug 2025 07:00
- Source
- simplywall.st
Morningstar.com.au
Direct company coverage
Morningstar initiates on McMillan Shakespeare
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 21 Apr 2024 07:00
- Source
- Morningstar.com.au
TradingView
Direct company coverage
Mcmillan Shakespeare Limited Revenue Breakdown – ASX:MMS
- Tone
- Neutral 50/100
- Event
- Earnings
- Published
- 20 Nov 2023 19:01
- Source
- TradingView
The Australian
Direct company coverage
Eagers buys 5.7 per cent stake in McMillan Shakespeare
- Tone
- Neutral 50/100
- Event
- Deals and strategy
- Published
- 15 Jun 2023 07:00
- Source
- The Australian
The Australian
Direct company coverage
McMillan Shakespeare settles class action
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 05 Oct 2020 07:00
- Source
- The Australian