- The trend backdrop is active with a 29-week active streak.
- Price is above the Trend Line, keeping the weekly tape constructive.
- Price is above Fair Value, showing premium demand versus the model.
- Activity pressure is constructive, supporting the smart-money activity read.
WHATS
BRU
Week ended 31 Jul 2026
Weekly Investor Report
What's Cooking Group NV · Consumer Defensive · Packaged Foods
Latest close
146.0 EUR
2.8%
latest week
Weekly setup
Constructive, but selective
The weekly trend is active. Price is 6.8% above the Trend Line and sits at 82.0% of its 52-week range. The latest completed week returned 2.8%, after a 0.3% four-week move. The latest news-sentiment score is 50/100. Near-term considerations: volume confirmation is below normal.
Setup score
61
out of 100
Latest Close
146.0 EUR
31 Jul 2026
1W Return
2.8%
latest completed week
4W Return
0.3%
short-term follow-through
12W Return
5.0%
quarterly tape
Trend Breadth
80.8%
42 of 52 weeks active
Volume Ratio
0.3x
vs 13-week average
- Activity pressure is negative, which weakens the current setup.
- Trend Line remains the key weekly regime level.
- Activity pressure is the gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through
2.8%
Latest completed week; four-week move 0.3%.
Indicator stack
89/48
Trend and activity pressure are weighted against the latest 12-week confirmation window.
Trend backdrop
Active
The trend backdrop defines the current weekly regime.
Patient Capital
Quiet
Activity-pressure buy-signal status for institutional accumulation timing.
News sentiment
50/100
0 relevant articles in the latest sentiment read.
01 · Price action
Study the full chart
Where price is—and whether the trend supports it
The weekly trend is active. Price is 6.8% above the Trend Line and sits at 82.0% of its 52-week range. The latest completed week returned 2.8%, after a 0.3% four-week move.
52-week price path
Price vs Trend Line and Fair Value
Price
Trend Line
Fair Value
02 · Volume and demand
Is real participation confirming the move?
Latest weekly volume is 0.3x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.
26-week volume confirmation
Bar height shows volume; colour shows the weekly price direction
6 Feb
13 Feb
20 Feb
27 Feb
6 Mar
13 Mar
20 Mar
27 Mar
3 Apr
10 Apr
17 Apr
24 Apr
1 May
8 May
15 May
22 May
29 May
5 Jun
12 Jun
19 Jun
26 Jun
3 Jul
10 Jul
17 Jul
24 Jul
31 Jul
Up week
Down week
Demand beneath price
Activity pressure and institutional-style signals
These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.
Activity pressure path
Latest 0.8712-week average 0.87
12-week confirmation
Trend active12/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure1/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership12/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.87Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers
No recent accumulation markers. No reversal markers.
03 · Momentum and leadership
Is performance persistent—and is the stock leading?
Performance is 0.3% over four weeks, 5.0% over 12 weeks, and 35.2% over one year. The current trend has remained active for 29 consecutive weeks.
Performance by holding period
Active trend streak29 weeks
Active weeks in one year42
Trend breadth80.8%
Activity pressure vs relative leadership
Activity pressureRelative leadership
Pressure-0.32Latest activity-pressure read.
Pressure change48.7%Four-week change in activity pressure.
Leadership6.54Latest relative-leadership reading.
RS change47.1%Four-week change in relative leadership.
04 · Fundamentals and valuation
Open full factor analysis
What investors are paying for—and the quality behind it
A published fundamentals and factor snapshot is not available for this company.
No published fundamental snapshot is available for this company.
05 · Ownership, options, and sentiment
What other market participants are doing
Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.
Insider activity-
No recent insider transactions are stored for this company.
News sentiment50/100
Weighted news tone is neutral across 0 relevant articles.
0 positive · 0 neutral · 0 negativePatient CapitalQuiet
Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal
06 · Catalysts and risk
What can move the shares—and how volatile the path has been
Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.
Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-5.8%Distance below the 52-week high.
13-week volatility1.6%Standard deviation of weekly returns.
Weekly gains and losses
Latest 26 completed weeksEach bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.
6 Feb
6 Mar
3 Apr
1 May
29 May
26 Jun
31 Jul
Weeks higher12 of 2611 weeks finished lower.
Best week+15.4%Week of 27 Feb.
Worst week-2.4%Week of 1 May.
Latest week+2.8%Week of 31 Jul.
Shape of recent returns
Strong gains1
Modest gains11
Flat weeks3
Modest losses11
Sharp losses0
Recent vol1.6%13-week weekly-return volatility.
Base vol3.2%52-week weekly-return volatility.
Up/down split23/22Count of positive and negative weeks in the 52-week window.
Average skew2.6% / -1.3%Average positive week versus average negative week.
07 · Sector and peer context
Is this stock leading—or simply moving with its group?
Sector and industry breadth distinguish company-specific strength from a broad group move.
SectorBE Consumer Defensive
4-week rank9 / 13
Group average9.0%
Trend breadth61.5%
Trend61.5%active weekly trend signals
MD61.5%positive activity pressure
RS61.5%positive relative leadership
Four-week leaders
IndustryBE Packaged Foods
4-week rank2 / 3
Group average2.1%
Trend breadth100.0%
Trend100.0%active weekly trend signals
MD66.7%positive activity pressure
RS100.0%positive relative leadership
Four-week leaders
08 · Evidence and weekly data
The underlying research record
Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.
Weekly tape64/100
Trend, activity pressure, participation, and risk combine to a 64/100 tape read.
Indicator analysis70/100Latest 12-week confirmation: trend 12/12, activity pressure 1/12, relative leadership 12/12.
Activity pressure 0.87; No reversal markers Factors50/100No published factor snapshot is available yet.
Patient CapitalQuietActivity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal Sentiment50/100Weighted news tone is neutral across 0 relevant articles.
Insiders50/100No recent insider transaction evidence is stored.
Earnings50/100No stored earnings event is currently attached to this ticker.
| Week | Close | Return | Trend Line | Fair Value | Pressure | Leadership | Volume | Trend |
|---|---|---|---|---|---|---|---|---|
| 31 Jul 2026 | 146.0 EUR | 2.8% | 136.7 EUR | 95.24 EUR | -0.32 | 6.54 | 323 | On |
| 24 Jul 2026 | 142.0 EUR | 0.4% | 135.6 EUR | 94.75 EUR | -0.39 | 2.90 | 465 | On |
| 17 Jul 2026 | 141.5 EUR | -1.0% | 134.5 EUR | 94.28 EUR | -0.45 | 4.58 | 364 | On |
| 10 Jul 2026 | 143.0 EUR | -1.7% | 133.5 EUR | 93.81 EUR | -0.49 | 6.53 | 1.4K | On |
| 3 Jul 2026 | 145.5 EUR | 3.9% | 132.2 EUR | 93.34 EUR | -0.63 | 4.44 | 359 | On |
| 26 Jun 2026 | 140.0 EUR | -0.7% | 131.0 EUR | 92.85 EUR | -0.80 | 1.87 | 574 | On |
| 19 Jun 2026 | 141.0 EUR | -0.3% | 130.0 EUR | 92.40 EUR | -0.69 | 4.30 | 330 | On |
| 12 Jun 2026 | 141.5 EUR | 2.5% | 128.9 EUR | 91.94 EUR | -0.58 | 2.99 | 317 | On |
| 5 Jun 2026 | 138.1 EUR | -1.0% | 127.8 EUR | 91.49 EUR | -0.44 | 3.13 | 22 | On |
| 29 May 2026 | 139.5 EUR | -0.3% | 126.9 EUR | 91.05 EUR | -0.17 | 3.95 | 2.4K | On |
| 22 May 2026 | 140.0 EUR | 0.3% | 125.9 EUR | 90.61 EUR | -0.04 | 4.08 | 885 | On |
| 15 May 2026 | 139.5 EUR | 0.3% | 125.0 EUR | 90.16 EUR | 0.21 | 6.01 | 1.8K | On |
| 8 May 2026 | 139.0 EUR | 0.3% | 124.1 EUR | 89.73 EUR | 0.51 | 5.90 | 4.0K | On |
| 1 May 2026 | 138.6 EUR | -2.4% | 123.2 EUR | 89.30 EUR | 0.77 | 7.90 | 513 | On |
How to use this report
This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.