- The trend backdrop is active with a 2-week active streak.
- Price is above the Trend Line, keeping the weekly tape constructive.
- Activity pressure is positive on the latest completed week.
- Volume is elevated versus the 13-week average, confirming attention.
KHCB34
SAO
Week ended 07 Aug 2026
Weekly Investor Report
The Kraft Heinz Company · Consumer Defensive · Packaged Foods
Latest close
32.27 BRL
-2.3%
latest week
Weekly setup
Constructive, but selective
The weekly trend is active. Price is 6.3% above the Trend Line and sits at 51.6% of its 52-week range. The latest completed week returned -2.3%, after a 1.2% four-week move. The latest news-sentiment score is 50/100.
Setup score
50
out of 100
Latest Close
32.27 BRL
7 Aug 2026
1W Return
-2.3%
latest completed week
4W Return
1.2%
short-term follow-through
12W Return
11.2%
quarterly tape
Trend Breadth
3.8%
2 of 52 weeks active
Volume Ratio
1.6x
vs 13-week average
- Price is below Fair Value, so the market is still discounting the latest tape.
- Trend Line remains the key weekly regime level.
- Activity pressure is the gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through
-2.3%
Latest completed week; four-week move 1.2%.
Indicator stack
9/75
Trend and activity pressure are weighted against the latest 12-week confirmation window.
Trend backdrop
Active
The trend backdrop defines the current weekly regime.
Patient Capital
Quiet
Activity-pressure buy-signal status for institutional accumulation timing.
News sentiment
50/100
22 relevant articles in the latest sentiment read.
01 · Price action
Study the full chart
Where price is—and whether the trend supports it
The weekly trend is active. Price is 6.3% above the Trend Line and sits at 51.6% of its 52-week range. The latest completed week returned -2.3%, after a 1.2% four-week move.
52-week price path
Price vs Trend Line and Fair Value
Price
Trend Line
Fair Value
02 · Volume and demand
Is real participation confirming the move?
Latest weekly volume is 1.6x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.
26-week volume confirmation
Bar height shows volume; colour shows the weekly price direction
13 Feb
20 Feb
27 Feb
6 Mar
13 Mar
20 Mar
27 Mar
3 Apr
10 Apr
17 Apr
24 Apr
1 May
8 May
15 May
22 May
29 May
5 Jun
12 Jun
19 Jun
26 Jun
3 Jul
10 Jul
17 Jul
24 Jul
31 Jul
7 Aug
Up week
Down week
Demand beneath price
Activity pressure and institutional-style signals
These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.
Activity pressure path
Latest 0.5012-week average 0.24
12-week confirmation
Trend active2/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure11/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.50Current proprietary activity-pressure read.
Buy signals1Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers
No recent accumulation markers. No reversal markers.
03 · Momentum and leadership
Is performance persistent—and is the stock leading?
Performance is 1.2% over four weeks, 11.2% over 12 weeks, and -11.2% over one year. The current trend has remained active for 2 consecutive weeks.
Performance by holding period
Active trend streak2 weeks
Active weeks in one year2
Trend breadth3.8%
Activity pressure vs relative leadership
Activity pressureRelative leadership
Pressure1.26Latest activity-pressure read.
Pressure change25.1%Four-week change in activity pressure.
Leadership-3.32Latest relative-leadership reading.
RS change68.6%Four-week change in relative leadership.
04 · Fundamentals and valuation
Open full factor analysis
What investors are paying for—and the quality behind it
A published fundamentals and factor snapshot is not available for this company.
No published fundamental snapshot is available for this company.
05 · Ownership, options, and sentiment
What other market participants are doing
Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.
Insider activity-
No recent insider transactions are stored for this company.
News sentiment50/100
Weighted news tone is neutral across 22 relevant articles.
3 positive · 17 neutral · 2 negativePatient CapitalQuiet
Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal
06 · Catalysts and risk
What can move the shares—and how volatile the path has been
Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.
Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-14.3%Distance below the 52-week high.
13-week volatility2.9%Standard deviation of weekly returns.
Weekly gains and losses
Latest 26 completed weeksEach bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.
13 Feb
13 Mar
10 Apr
8 May
5 Jun
3 Jul
7 Aug
Weeks higher14 of 2612 weeks finished lower.
Best week+6.0%Week of 3 Jul.
Worst week-5.0%Week of 13 Mar.
Latest week-2.3%Week of 7 Aug.
Shape of recent returns
Strong gains3
Modest gains11
Flat weeks0
Modest losses9
Sharp losses3
Recent vol2.9%13-week weekly-return volatility.
Base vol2.9%52-week weekly-return volatility.
Up/down split25/27Count of positive and negative weeks in the 52-week window.
Average skew2.3% / -2.5%Average positive week versus average negative week.
07 · Sector and peer context
Is this stock leading—or simply moving with its group?
Sector and industry breadth distinguish company-specific strength from a broad group move.
SectorBR Consumer Defensive
4-week rank29 / 67
Group average0.4%
Trend breadth23.9%
Trend23.9%active weekly trend signals
MD56.7%positive activity pressure
RS25.4%positive relative leadership
Four-week leaders
IndustryBR Packaged Foods
4-week rank4 / 13
Group average-2.2%
Trend breadth7.7%
Trend7.7%active weekly trend signals
MD53.8%positive activity pressure
RS0.0%positive relative leadership
Four-week leaders
08 · Evidence and weekly data
The underlying research record
Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.
Weekly tape45/100
Trend, activity pressure, participation, and risk combine to a 45/100 tape read.
Indicator analysis41/100Latest 12-week confirmation: trend 2/12, activity pressure 11/12, relative leadership 0/12.
Activity pressure 0.50; No reversal markers Factors50/100No published factor snapshot is available yet.
Patient CapitalQuietActivity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal Sentiment50/100Weighted news tone is neutral across 22 relevant articles.
Kraft Heinz (NASDAQ:KHC) Beats Q1 CY2026 Sales Expectations Insiders50/100No recent insider transaction evidence is stored.
Earnings50/100No stored earnings event is currently attached to this ticker.
| Week | Close | Return | Trend Line | Fair Value | Pressure | Leadership | Volume | Trend |
|---|---|---|---|---|---|---|---|---|
| 7 Aug 2026 | 32.27 BRL | -2.3% | 30.36 BRL | 38.12 BRL | 1.26 | -3.32 | 5.0K | On |
| 31 Jul 2026 | 33.03 BRL | 1.6% | 30.32 BRL | 38.15 BRL | 1.24 | -4.85 | 4.2K | On |
| 24 Jul 2026 | 32.51 BRL | -1.2% | 30.32 BRL | 38.19 BRL | 1.21 | -5.08 | 6.5K | Off |
| 17 Jul 2026 | 32.92 BRL | 3.2% | 30.34 BRL | 38.23 BRL | 1.13 | -4.65 | 2.3K | Off |
| 10 Jul 2026 | 31.89 BRL | -1.4% | 30.36 BRL | 38.27 BRL | 1.01 | -10.58 | 4.0K | Off |
| 3 Jul 2026 | 32.34 BRL | 6.0% | 30.38 BRL | 38.31 BRL | 0.96 | -8.21 | 480 | Off |
| 26 Jun 2026 | 30.50 BRL | 3.0% | 30.40 BRL | 38.36 BRL | 0.78 | -13.48 | 2.0K | Off |
| 19 Jun 2026 | 29.61 BRL | -4.1% | 30.52 BRL | 38.41 BRL | 0.70 | -14.23 | 121 | Off |
| 12 Jun 2026 | 30.87 BRL | 4.9% | 30.66 BRL | 38.47 BRL | 0.58 | -12.54 | 18 | Off |
| 5 Jun 2026 | 29.42 BRL | -2.1% | 30.70 BRL | 38.54 BRL | 0.26 | -16.20 | 812 | Off |
| 29 May 2026 | 30.07 BRL | 1.4% | 30.75 BRL | 38.61 BRL | 0.06 | -17.40 | 2.8K | Off |
| 22 May 2026 | 29.64 BRL | 2.2% | 30.83 BRL | 38.69 BRL | -0.37 | -20.39 | 5.2K | Off |
| 15 May 2026 | 29.01 BRL | 0.1% | 30.95 BRL | 38.78 BRL | -0.79 | -23.20 | 7.4K | Off |
| 8 May 2026 | 28.98 BRL | 4.5% | 31.11 BRL | 38.87 BRL | -0.93 | -26.83 | 10.5K | Off |
How to use this report
This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.