- Price is above the Trend Line, keeping the weekly tape constructive.
- Price is above Fair Value, showing premium demand versus the model.
- Activity pressure is positive on the latest completed week.
- Latest weekly return ranks in the strongest part of its sector group.
SANOMA
HEL
Week ended 07 Aug 2026
Weekly Investor Report
Sanoma Oyj · Consumer Defensive · Education & Training Services
Latest close
9.13 EUR
3.0%
latest week
Weekly setup
Mixed setup
The weekly trend is not active. Price is 1.4% above the Trend Line and sits at 30.7% of its 52-week range. The latest completed week returned 3.0%, after a 7.7% four-week move. The latest news-sentiment score is 50/100.
Setup score
43
out of 100
Latest Close
9.13 EUR
7 Aug 2026
1W Return
3.0%
latest completed week
4W Return
7.7%
short-term follow-through
12W Return
1.7%
quarterly tape
Trend Breadth
28.8%
15 of 52 weeks active
Volume Ratio
1.0x
vs 13-week average
- The trend backdrop is inactive, so price action has not confirmed a constructive regime.
- Activity pressure is weak, so confirmation is not yet broad enough.
- Trend Line remains the key weekly regime level.
- Activity pressure is the gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through
3.0%
Latest completed week; four-week move 7.7%.
Indicator stack
16/59
Trend and activity pressure are weighted against the latest 12-week confirmation window.
Trend backdrop
Active
The trend backdrop defines the current weekly regime.
Patient Capital
Quiet
Activity-pressure buy-signal status for institutional accumulation timing.
News sentiment
50/100
6 relevant articles in the latest sentiment read.
01 · Price action
Study the full chart
Where price is—and whether the trend supports it
The weekly trend is not active. Price is 1.4% above the Trend Line and sits at 30.7% of its 52-week range. The latest completed week returned 3.0%, after a 7.7% four-week move.
52-week price path
Price vs Trend Line and Fair Value
Price
Trend Line
Fair Value
02 · Volume and demand
Is real participation confirming the move?
Latest weekly volume is 1.0x the 13-week average. Participation is around or above normal and provides reasonable confirmation.
26-week volume confirmation
Bar height shows volume; colour shows the weekly price direction
13 Feb
20 Feb
27 Feb
6 Mar
13 Mar
20 Mar
27 Mar
3 Apr
10 Apr
17 Apr
24 Apr
1 May
8 May
15 May
22 May
29 May
5 Jun
12 Jun
19 Jun
26 Jun
3 Jul
10 Jul
17 Jul
24 Jul
31 Jul
7 Aug
Up week
Down week
Demand beneath price
Activity pressure and institutional-style signals
These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.
Activity pressure path
Latest 0.1712-week average 0.18
12-week confirmation
Trend active0/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure7/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.17Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers
No recent accumulation markers. No reversal markers.
03 · Momentum and leadership
Is performance persistent—and is the stock leading?
Performance is 7.7% over four weeks, 1.7% over 12 weeks, and -7.7% over one year. The current trend has remained active for 0 consecutive weeks.
Performance by holding period
Active trend streak0 weeks
Active weeks in one year15
Trend breadth28.8%
Activity pressure vs relative leadership
Activity pressureRelative leadership
Pressure0.01Latest activity-pressure read.
Pressure change103.6%Four-week change in activity pressure.
Leadership-11.31Latest relative-leadership reading.
RS change39.8%Four-week change in relative leadership.
04 · Fundamentals and valuation
Open full factor analysis
What investors are paying for—and the quality behind it
A published fundamentals and factor snapshot is not available for this company.
No published fundamental snapshot is available for this company.
05 · Ownership, options, and sentiment
What other market participants are doing
Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.
Insider activity-
No recent insider transactions are stored for this company.
News sentiment50/100
Weighted news tone is neutral across 6 relevant articles.
0 positive · 6 neutral · 0 negativePatient CapitalQuiet
Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal
06 · Catalysts and risk
What can move the shares—and how volatile the path has been
Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.
Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-16.0%Distance below the 52-week high.
13-week volatility2.1%Standard deviation of weekly returns.
Weekly gains and losses
Latest 26 completed weeksEach bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.
13 Feb
13 Mar
10 Apr
8 May
5 Jun
3 Jul
7 Aug
Weeks higher12 of 2614 weeks finished lower.
Best week+4.1%Week of 17 Jul.
Worst week-3.2%Week of 13 Feb.
Latest week+3.0%Week of 7 Aug.
Shape of recent returns
Strong gains1
Modest gains11
Flat weeks0
Modest losses14
Sharp losses0
Recent vol2.1%13-week weekly-return volatility.
Base vol2.3%52-week weekly-return volatility.
Up/down split26/24Count of positive and negative weeks in the 52-week window.
Average skew1.7% / -2.1%Average positive week versus average negative week.
07 · Sector and peer context
Is this stock leading—or simply moving with its group?
Sector and industry breadth distinguish company-specific strength from a broad group move.
SectorFI Consumer Defensive
4-week rank4 / 14
Group average3.6%
Trend breadth28.6%
Trend28.6%active weekly trend signals
MD71.4%positive activity pressure
RS14.3%positive relative leadership
Four-week leaders
IndustryFI Education & Training Services
4-week rank1 / 1
Group average7.7%
Trend breadth0.0%
Trend0.0%active weekly trend signals
MD100.0%positive activity pressure
RS0.0%positive relative leadership
Four-week leaders
08 · Evidence and weekly data
The underlying research record
Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.
Weekly tape37/100
Trend, activity pressure, participation, and risk combine to a 37/100 tape read.
Indicator analysis24/100Latest 12-week confirmation: trend 0/12, activity pressure 7/12, relative leadership 0/12.
Activity pressure 0.17; No reversal markers Factors50/100No published factor snapshot is available yet.
Patient CapitalQuietActivity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal Sentiment50/100Weighted news tone is neutral across 6 relevant articles.
Sanoma (HLSE:SANOMA) Stock Rallies On Profit Return While Margins Stay Thin Insiders50/100No recent insider transaction evidence is stored.
Earnings50/100No stored earnings event is currently attached to this ticker.
| Week | Close | Return | Trend Line | Fair Value | Pressure | Leadership | Volume | Trend |
|---|---|---|---|---|---|---|---|---|
| 7 Aug 2026 | 9.13 EUR | 3.0% | 9.01 EUR | 7.83 EUR | 0.01 | -11.31 | 191.0K | Off |
| 31 Jul 2026 | 8.86 EUR | 0.8% | 9.02 EUR | 7.81 EUR | -0.20 | -14.23 | 418.2K | Off |
| 24 Jul 2026 | 8.79 EUR | -0.5% | 9.03 EUR | 7.80 EUR | -0.31 | -15.22 | 163.9K | Off |
| 17 Jul 2026 | 8.83 EUR | 4.1% | 9.04 EUR | 7.78 EUR | -0.36 | -14.92 | 420.1K | Off |
| 10 Jul 2026 | 8.48 EUR | -2.5% | 9.05 EUR | 7.76 EUR | -0.35 | -18.79 | 383.1K | Off |
| 3 Jul 2026 | 8.70 EUR | 0.9% | 9.07 EUR | 7.75 EUR | -0.19 | -18.47 | 54.1K | Off |
| 26 Jun 2026 | 8.62 EUR | -3.0% | 9.09 EUR | 7.73 EUR | 0.07 | -18.16 | 27.0K | Off |
| 19 Jun 2026 | 8.89 EUR | -0.6% | 9.11 EUR | 7.71 EUR | 0.47 | -17.41 | 116.2K | Off |
| 12 Jun 2026 | 8.94 EUR | -2.4% | 9.15 EUR | 7.69 EUR | 0.65 | -18.75 | 45.9K | Off |
| 5 Jun 2026 | 9.16 EUR | -1.0% | 9.18 EUR | 7.67 EUR | 0.64 | -18.96 | 12.9K | Off |
| 29 May 2026 | 9.25 EUR | 0.8% | 9.22 EUR | 7.65 EUR | 0.46 | -18.64 | 168.5K | Off |
| 22 May 2026 | 9.18 EUR | 2.2% | 9.25 EUR | 7.63 EUR | 0.23 | -19.98 | 246.3K | Off |
| 15 May 2026 | 8.98 EUR | 0.7% | 9.30 EUR | 7.62 EUR | -0.04 | -19.58 | 233.3K | Off |
| 8 May 2026 | 8.92 EUR | -2.2% | 9.35 EUR | 7.60 EUR | -0.12 | -20.20 | 446.7K | Off |
How to use this report
This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.