What the company does
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and …
What the weekly tape is saying
DGE closed the latest completed week at 1,514 GBP. The 4-week return is -1.0% and the 12-week return is 8.2%. Trend Signal is inactive, Market Dynamics is 0.24. Setup signature: Risk-first tape with a 29/100 composite read.
A compressed read of the whole setup
The radar blends trend persistence, momentum, Market Dynamics, Relative Strength, volume confirmation, and risk control into one weekly cockpit.
Scoreboard
16-week signal tape
Price, Trend Line, and Fair Value
Weekly price context with the latest close, trend position, Fair Value gap, drawdown, and 52-week range location.
52-week price path
Price map
- Trend Line
- 1,592 GBP
- Vs Trend Line
- -4.8%
- Fair Value
- 2,343 GBP
- Vs Fair Value
- -35.4%
- 52W High
- 2,141 GBP
- 52W Low
- 1,350 GBP
- Drawdown
- -29.3%
- Range Position
- 20.8%
Returns and trend persistence
Return windows separate the latest week from short-term and medium-term follow-through.
Return windows
Trend read
- Active Streak
- 0 weeks
- 52W Active Weeks
- 0
- 52W Active Breadth
- 0.0%
- Sector Scope
- GB Consumer Defensive
- Sector Rank
- 31 of 58
- Sector Percentile
- 47.4%
Sector and industry pulse
Peer breadth helps separate a stock-specific move from a broader group rotation.
GB Consumer Defensive
- Tracked Peers
- 58
- 4W Rank
- 35 of 58
- Avg 1W
- 1.5%
- Avg 4W
- 2.8%
- Trend Breadth
- 39.7%
- Positive MD
- 50.0%
GB Beverages - Wineries & Distilleries
- Tracked Peers
- 8
- 4W Rank
- 4 of 8
- Avg 1W
- -3.0%
- Avg 4W
- 1.5%
- Trend Breadth
- 25.0%
- Positive RS
- 12.5%
Pressure, Relative Strength, and expectation
Market Dynamics and Relative Strength show whether buying pressure and relative leadership are confirming the price move.
Dynamics path
Signal state
- Market Dynamics
- 0.24
- 4W MD Change
- 151.6%
- Relative Strength
- -18.00
- 4W RS Change
- -1.5%
- Expectation
- Undecided
- Probability
- 46.05%
Participation and confirmation
Volume tells us whether the latest weekly move is being confirmed by unusual participation.
52-week volume profile
Volume map
- Latest Volume
- 21.0M
- 13W Average
- 30.4M
- 52W Average
- 27.3M
- Vs 13W
- 0.7x
- Vs 52W
- 0.8x
Volatility, downside weeks, and return shape
A compact risk profile shows whether the move is steady, volatile, or being driven by sharp one-week jumps.
26-week return distribution
Risk map
- 13W Volatility
- 3.2%
- 52W Volatility
- 3.9%
- Upside Weeks
- 26
- Downside Weeks
- 26
- Downside Breadth
- 50.0%
- Avg Gain / Loss
- 2.6% / -3.4%
Classification, opportunities, risks, and watch points
Top-level read across company classification, constructive evidence, caution points, and the next things that matter.
Classification
- Exchange
- LSE
- Country
- GB
- Sector
- Consumer Defensive
- Industry
- Beverages - Wineries & Distilleries
- Currency
- GBP
- Market Cap
- 34.1B
Opportunity signals
- Market Dynamics is positive on the latest completed week.
Risk signals
- Trend Signal is inactive, so price action has not confirmed a constructive regime.
- Price is below the Trend Line, which keeps downside pressure in focus.
- Price is below Fair Value, so the market is still discounting the latest tape.
- The share remains more than 20% below its 52-week high.
Watch next
- Trend Line remains the key weekly regime level.
- Market Dynamics is the pressure gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Recent completed weeks
The latest weekly rows behind the report snapshot.
| Week | Close | Return | Trend | Fair Value | MD | RS | Volume | Signal |
|---|---|---|---|---|---|---|---|---|
| 12 Jun 2026 | 1,514 GBP | 1.3% | 1,592 GBP | 2,343 GBP | 0.24 | -18.00 | 21.0M | Off |
| 5 Jun 2026 | 1,495 GBP | -2.6% | 1,601 GBP | 2,355 GBP | -0.01 | -18.92 | 23.6M | Off |
| 29 May 2026 | 1,536 GBP | -4.0% | 1,609 GBP | 2,366 GBP | -0.14 | -17.71 | 36.5M | Off |
| 22 May 2026 | 1,600 GBP | 4.6% | 1,616 GBP | 2,378 GBP | -0.29 | -15.47 | 23.4M | Off |
| 15 May 2026 | 1,530 GBP | -0.5% | 1,623 GBP | 2,390 GBP | -0.46 | -17.74 | 19.3M | Off |
| 8 May 2026 | 1,537 GBP | 3.8% | 1,633 GBP | 2,403 GBP | -0.46 | -18.50 | 26.4M | Off |
| 1 May 2026 | 1,481 GBP | 0.8% | 1,641 GBP | 2,416 GBP | -0.50 | -23.29 | 20.7M | Off |
| 24 Apr 2026 | 1,469 GBP | -3.4% | 1,652 GBP | 2,430 GBP | -0.59 | -24.81 | 24.2M | Off |
| 17 Apr 2026 | 1,520 GBP | 5.5% | 1,661 GBP | 2,444 GBP | -0.64 | -25.09 | 31.1M | Off |
| 10 Apr 2026 | 1,441 GBP | 3.6% | 1,671 GBP | 2,458 GBP | -0.64 | -29.32 | 50.2M | Off |
| 3 Apr 2026 | 1,391 GBP | -0.8% | 1,685 GBP | 2,472 GBP | -0.62 | -31.51 | 23.1M | Off |
| 27 Mar 2026 | 1,402 GBP | 0.2% | 1,707 GBP | 2,487 GBP | -0.32 | -28.55 | 33.2M | Off |
| 20 Mar 2026 | 1,400 GBP | -4.6% | 1,728 GBP | 2,501 GBP | 0.11 | -28.98 | 62.0M | Off |
| 13 Mar 2026 | 1,467 GBP | -3.8% | 1,752 GBP | 2,515 GBP | 0.50 | -28.72 | 37.1M | Off |