KSC Equity Snapshot

008770 Weekly Equity Report

Hotel Shilla Co.,Ltd

Latest Close 55,500 KRW 12 Jun 2026
1W Return 0.4% latest completed week
4W Return -11.2% short-term follow-through
12W Return 24.7% quarterly tape
Trend Breadth 53.8% 28 of 52 weeks active
Volume Ratio 0.7x vs 13-week average
Company Brief

What the company does

Hotel Shilla Co.,Ltd operates as a hospitality company in South Korea and internationally. The company offers various luxury brands in boutique items, fashion, jewelry, cosmetics, watches, and souvenirs under the Shilla Duty Free brand name, as well as operates convenient shopping channels, such as internet duty-free shops and airport duty-free shops. It also operates hotels under the Shilla Seoul and The Shilla Jeju names; and provides fitness and healthcare services, as well as business travel management services. Hotel Shilla Co.,Ltd was founded in 1973 and is headquartered in Seoul, South Korea.

Snapshot

What the weekly tape is saying

008770 closed the latest completed week at 55,500 KRW. The 4-week return is -11.2% and the 12-week return is 24.7%. Trend Signal is active, Market Dynamics is 0.47. Setup signature: Risk-first tape with a 35/100 composite read.

Trend Signal Active
Market Dynamics No fresh buy
Price vs Trend 10.9%
Volume 0.7x
Setup Cockpit

A compressed read of the whole setup

The radar blends trend persistence, momentum, Market Dynamics, Relative Strength, volume confirmation, and risk control into one weekly cockpit.

Composite setup radar

Scoreboard

Trend 57 Persistence of active Trend Signal over the last year and current streak.
Momentum 46 Blend of 4-week and 12-week follow-through.
Dynamics 53 Latest Market Dynamics and whether pressure has improved over four weeks.
Relative Strength 0 Relative leadership and short-term RS change.
Volume 30 Participation compared with the 13-week volume baseline.
Risk Control 22 Drawdown and recent weekly volatility pressure.

16-week signal tape

27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun
Weekly return bar Trend Signal dot Positive Market Dynamics dot
Price Action

Price, Trend Line, and Fair Value

Weekly price context with the latest close, trend position, Fair Value gap, drawdown, and 52-week range location.

52-week price path

Price Trend Line Fair Value

Price map

Trend Line
50,027 KRW
Vs Trend Line
10.9%
Fair Value
53,553 KRW
Vs Fair Value
3.6%
52W High
70,300 KRW
52W Low
39,700 KRW
Drawdown
-21.1%
Range Position
51.6%
Momentum

Returns and trend persistence

Return windows separate the latest week from short-term and medium-term follow-through.

Return windows

1W 0.4%
4W -11.2%
12W 24.7%
26W 20.8%
52W 11.0%

Trend read

Active Streak
8 weeks
52W Active Weeks
28
52W Active Breadth
53.8%
Sector Scope
KR Consumer Cyclical
Sector Rank
109 of 172
Sector Percentile
36.8%
Peer Context

Sector and industry pulse

Peer breadth helps separate a stock-specific move from a broader group rotation.

Market Dynamics

Pressure, Relative Strength, and expectation

Market Dynamics and Relative Strength show whether buying pressure and relative leadership are confirming the price move.

Dynamics path

Market Dynamics Relative Strength

Signal state

Market Dynamics
0.47
4W MD Change
-71.8%
Relative Strength
-40.30
4W RS Change
-25.5%
Expectation
Negative
Probability
37.68%
Volume

Participation and confirmation

Volume tells us whether the latest weekly move is being confirmed by unusual participation.

52-week volume profile

Volume map

Latest Volume
1.5M
13W Average
2.0M
52W Average
1.3M
Vs 13W
0.7x
Vs 52W
1.1x
Risk Anatomy

Volatility, downside weeks, and return shape

A compact risk profile shows whether the move is steady, volatile, or being driven by sharp one-week jumps.

26-week return distribution

Risk map

13W Volatility
7.9%
52W Volatility
5.7%
Upside Weeks
24
Downside Weeks
27
Downside Breadth
51.9%
Avg Gain / Loss
4.8% / -3.6%
Context

Classification, opportunities, risks, and watch points

Top-level read across company classification, constructive evidence, caution points, and the next things that matter.

Classification

Exchange
KSC
Country
KR
Sector
Consumer Cyclical
Industry
Specialty Retail
Currency
KRW
Market Cap
2051.7B

Opportunity signals

  • Trend Signal is active with a 8-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Price is above Fair Value, showing premium demand versus the model.
  • Market Dynamics is positive on the latest completed week.

Risk signals

  • The share remains more than 20% below its 52-week high.
  • Recent volatility is running well above the one-year baseline.

Watch next

  • Trend Line remains the key weekly regime level.
  • Market Dynamics is the pressure gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Weekly Tape

Recent completed weeks

The latest weekly rows behind the report snapshot.

Week Close Return Trend Fair Value MD RS Volume Signal
12 Jun 2026 55,500 KRW 0.4% 50,027 KRW 53,553 KRW 0.47 -40.30 1.5M On
5 Jun 2026 55,300 KRW 0.4% 49,702 KRW 53,667 KRW 0.74 -41.80 1.6M On
29 May 2026 55,100 KRW -5.5% 49,305 KRW 53,804 KRW 1.05 -45.11 1.5M On
22 May 2026 58,300 KRW -6.7% 49,092 KRW 53,951 KRW 1.41 -38.46 1.6M On
15 May 2026 62,500 KRW -2.6% 48,787 KRW 54,093 KRW 1.67 -32.12 2.5M On
8 May 2026 64,200 KRW -2.0% 48,335 KRW 54,219 KRW 1.66 -31.22 2.0M On
1 May 2026 65,500 KRW 5.1% 47,857 KRW 54,323 KRW 1.49 -21.28 4.2M On
24 Apr 2026 62,300 KRW 17.8% 47,333 KRW 54,441 KRW 0.89 -24.53 3.7M On
17 Apr 2026 52,900 KRW 5.6% 47,030 KRW 54,562 KRW 0.57 -33.56 2.1M Off
10 Apr 2026 50,100 KRW 16.2% 47,033 KRW 54,726 KRW 0.12 -34.18 1.8M Off
3 Apr 2026 43,100 KRW -9.2% 47,060 KRW 54,944 KRW -0.28 -38.97 982.3K Off
27 Mar 2026 47,450 KRW 6.6% 47,220 KRW 55,193 KRW -0.29 -34.38 1.9M Off
20 Mar 2026 44,500 KRW 5.2% 47,202 KRW 55,410 KRW -0.31 -42.68 707.2K Off
13 Mar 2026 42,300 KRW 0.6% 47,327 KRW 55,626 KRW -0.09 -43.21 1.0M Off