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Levi Strauss' DTC-First Strategy Strengthens Growth Momentum
Levi Strauss & Co. LEVI is strengthening its direct-to-consumer (DTC) business as continued investments in retail execution, digital capabilities and customer engagement drive growth. During the second quarter of fiscal 2026, DTC revenues increased 8% organically, while comparable sales rose 6%, marking the company's 17th consecutive quarter of comparable sales growth. The DTC business accounted for 51% of …