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Mbappé Leaves Nike (NKE) for On (ONON). Can On Turn Star Power into Soccer Sales?

On September 18, 2026, Reuters reported that French soccer star Kylian Mbappe ended a two-decade partnership with NIKE, Inc. (NYSE:NKE) to sign with Swiss sportswear brand On in a deal. It includes both cash and equity that gives On Holding AG (NYSE:ONON) its first …

How is Nike (NKE) Positioned to Overcome Persistent Headwinds to Support a Turnaround

NIKE Inc.'s (NYSE:NKE) turnaround strategy will remain in focus as the company approaches its Q1 FY27 results, scheduled to be announced on October 1. Although the management is leaning on execution of the strategy, path to recovery appears uneven and slow. In our recent …

Bank of America Harshly Resets Nike Stock Target For 2026

This article first appeared on GuruFocus. Nike (NKE) is facing a tougher road back to growth, according to Bank of America, which downgraded the stock to Underperform from Neutral and cut its price target sharply to $30 from $47. Analyst Lorraine Hutchinson said Nike's …

Micron Headlines Earnings Calendar; Jabil, Nike Also On Deck

Micron is set to report on Wednesday. Other notable names on next week's earnings calendar are Nike, Jabil, Carnival and CarMax. Continue Reading

BofA Downgrades Nike to Underperform Ahead of Earnings

This article first appeared on GuruFocus. Nike (NYSE:NKE) fell 2.03% in premarket after BofA Securities downgraded the stock to Underperform from Neutral and cut its price target to $30 from $47, citing downside risk to both earnings estimates and valuation. The firm said Nike's …

Nike's Near-Term Turnaround Prospects Dim, BofA Says

Nike's (NKE) sales turnaround will take longer than expected to materialize amid weakness in classic PREMIUM Upgrade to read this MT Newswires article and get so much more. A Silver or Gold subscription plan is required to access premium news articles. Upgrade Already have …

BofA Turns Bearish on Nike Stock, Sees More Pressure Ahead

This article first appeared on GuruFocus. Nike (NYSE:NKE) shares dropped about 1% in premarket trading Friday after Bank of America cut its rating and price target, citing a recovery that may take longer as weak demand in key parts of the business weighs on …

Earnings Preview: Nike (NKE) Q1 Earnings Expected to Decline

The market expects Nike (NKE) to deliver a year-over-year decline in earnings on lower revenues when it reports results for the quarter ended August 2026. This widely-known consensus outlook is important in assessing the company's earnings picture, but a powerful factor that might influence …

Deckers Outdoor (DECK) Stock May Be 48% Undervalued As UGG Campaign Starts

Deckers Outdoor has seen a sharp reset in sentiment, with the share price weaker over the past year. That shift puts a spotlight on whether the current valuation lines up with the cash the business is expected to generate. The stock has fallen 29.3% …

Interparfums’ Long-Term Puma and Cavalli Fragrance Deals Could Be A Game Changer For IPAR

In September 2026, Interparfums, Inc. announced an exclusive worldwide fragrance license with PUMA through 2037 and secured a 20-year extension of its Roberto Cavalli and Just Cavalli fragrance licenses through 2046, while also adding two independent directors with deep luxury and brand-building experience. These …

Deckers (DECK): Buy, Sell, or Hold Post Q2 Earnings?

Deckers (DECK): Buy, Sell, or Hold Post Q2 Earnings? Deckers has gotten torched over the last six months - since March 2026, its stock price has dropped 21.8% to $80.15 per share. This might have investors contemplating their next move. Is there a buying …

Deckers (DECK) Declines More Than Market: Some Information for Investors

Deckers (DECK) closed the most recent trading day at $78.59, moving -1.55% from the previous trading session. The stock's change was less than the S&P 500's daily loss of 0.76%. At the same time, the Dow lost 0.68%, and the tech-heavy Nasdaq lost 1.13%. …

Here is What to Know Beyond Why NIKE, Inc. (NKE) is a Trending Stock

Nike (NKE) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of the facts that could shape the stock's performance in the near term. Over the past month, shares of this athletic apparel maker …

Nike (NKE): Wall Street Tests Whether the Turnaround Can Outrun Weak Demand Ahead of Q1 Results

NIKE, Inc. (NYSE:NKE) heads into its October 1 fiscal 2027 first-quarter report with Wall Street focused less on whether revenue can beat a modest guide and more on whether improving margins and performance categories can offset weak demand in the lifestyle business. The latest …

Nike, Puma, Adidas In Focus As StoneX Maps Out Diverging Turnaround Paths

UGG Season Returns This Fall, Bringing the Rituals That Make Fall Feel Like Fall to Life Across North America

From September 26-27, Brand Invites Consumers to Experience the Season Through Immersive & Engaging Retail Moments, Custom Peanuts® Personalization, Community & More SANTA BARBARA, Calif., September 22, 2026--(BUSINESS WIRE)--Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) announces the return …

NIKE vs. adidas: Which Athletic Giant Has the Stronger Market Position?

In the global athletic footwear and apparel market, few rivalries are as entrenched as the battle between NIKE, Inc. NKE and adidas AG ADDYY. Both operate at the intersection of performance sports, lifestyle fashion and consumer culture, competing through footwear, apparel and accessories across …

On Holding Surges 13% as Investor Day Sets Ambitious Sales Target and $1B Buyback; Nike Ticks Up 2%

Quick Read On Holding surged 8% after unveiling a CHF 5.6B sales target and its first-ever $1B buyback program, both tied to a 2029 horizon. Nike's 1% gain versus ONON's 8% surge confirms this is a name-specific rerating, not a broad athletic sector rally. …

UGG® Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement

Rooted in the brand's iconic comfort, Born to Feel celebrates confidence, self-expression, and connection, inviting consumers around the world to welcome fall through a series of in-person experiences. SANTA BARBARA, Calif., September 22, 2026--(BUSINESS WIRE)--Southern California-based global lifestyle brand UGG® (a division of Deckers …

Puma restructures European leadership

Puma has restructured its European leadership, appointing Fokko de Rooij as managing director (MD) Europe from 1 October 2026 and Daniel Pustina as cluster central MD. De Rooij will report to Puma chief executive Arthur Hoeld, who has temporarily taken on chief commercial officer …

Nike vs. PepsiCo: Which Consumer Goods Dividend Stock Is the Better Buy for a Lifetime of Passive Income?

Nike (NYSE: NKE) and PepsiCo (NASDAQ: PEP) are two giants of the consumer goods sector. That status hasn't kept either company from putting up relatively disappointing performances as of late. Despite strong gains in the broader market over the last five years, Nike and …

NIKE (NKE)’s Dow Seat Hangs in the Balance as Share Price Slumps

NIKE, Inc. (NYSE:NKE)'s falling share price is putting its place in the Dow Jones Industrial Average at risk. Reuters reported that Nike's stock was around $36, giving it just a 0.4% weighting in the price-weighted Dow, the smallest among its 30 components. Nike has …

Nike (NKE) Brings in LVMH’s Alexandre Arnault as it Drops Out of the S&P 100

Nike, Inc. (NYSE:NKE) announced on September 16 that Alexandre Arnault, deputy chief executive of LVMH's Moët Hennessy division and son of LVMH chairman and chief executive Bernard Arnault, has joined its board. The shares closed up nearly 2% the next day, a rare up …

Nike, On Holding, and Deckers Outdoor Are Down Between 23% and 43%. Here's the Stock to Buy, Even if the Fed Keeps Hiking Interest Rates.

Investors have had a rough ride with Nike (NYSE: NKE), On Holding (NYSE: ONON), and Deckers Outdoor (NYSE: DECK) this year, with each stock down between about 25% and 43%. The Federal Reserve just lifted its benchmark rate at the September meeting and signaled …

NIKE's Marketplace Strategy: Balancing Reach and Profitability?

NIKE Inc. NKE is reshaping its marketplace strategy to create a healthier balance between broad consumer reach and stronger full-price profitability. The company is rebuilding wholesale relationships while simultaneously upgrading its direct-to-consumer presence, with a sharper focus on premium brand presentation across digital and …

Nike earnings expectations get brutally cut down by Stifel analysts

Stifel analysts have cut their estimates on apparel giant Nike's (NKE) fiscal first quarter earnings, which are due out on October 1. Yahoo Finance Executive Editor Brian Sozzi gives a break down of the areas where Nike may be coming up short in. Video …

Nike gets hit with yet another bearish Wall Street hot take

The L's keep piling up on the field for Nike (NKE) investors. Stifel analyst Peter McGoldrick slashed his earnings-per-share estimates on Nike today by a whopping $0.20 for fiscal years 2027 and 2028. He cited near-term risk from increased promotional activity on Nike products …

Converse reviews ad approvals after campaign draws racism backlash

[New on Old] roundhill/iStock via Getty Images Converse is reviewing its internal approval procedures after an advertisement drew widespread criticism for imagery that some viewers associated with the Ku Klux Klan and lynching, Bloomberg News reported Sunday. Chief Executive Aaron Cain told employees that …

Is Adidas (XTRA:ADS) Losing Ground In Soccer To A New Rival?

Adidas (XTRA:ADS) faces fresh competition as Swiss brand On signs Kylian Mbappé to front its new soccer push. On announced the long term partnership with Mbappé in 2024 as it begins building a presence in global football. The move puts On alongside established soccer …

Die Deckers-Outdoor-Aktie hält sich nahe dem Jahreshoch nach starkem Quartalswachstum

Bill Ackman Says Nike ‘Needs Help’ as Alexandre Arnault Joins Board: ‘Great Development’

Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. Investment firm Pershing Square Inc. founder Bill Ackman said Wednesday that Nike Inc.'s decision to add Deputy CEO of LVMH's Moët Hennessy division Alexandre Arnault to its …

Shuffle Board: Nike Adds LVMH Exec; Lycra Names CEO

The latest HR moves made by leading textile and apparel companies. Retail Target Target has named Mark Weinstein chief marketing and guest experience officer, bringing the former Hilton global marketing chief into an expanded role spanning brand, customer experience, retail media and the retailer's …

Nike lost its blue-chip badge but not its swagger

Nike Inc. (NKE) stock has erased close to $200 billion in market value since its November 2021 peak, in what has become the worst drawdown in the company's history. That damage has since grown to more than $220 billion, according to Forbes, as shares …