finance.yahoo.com Deals and strategy
Sony Pictures Entertainment Names PubMatic Its Preferred Programmatic Advertising Partner
Partnership brings Sony's premium CTV inventory to PubMatic's unified platform, including exclusive opportunities for performance-focused advertisers NO-HEADQUARTERS/REDWOOD CITY, Calif., October 06, 2026--(BUSINESS WIRE)--PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today announced that Sony Pictures Entertainment (SPE) has selected PubMatic as its preferred programmatic advertising partner for "Live TV on PS5." PubMatic will โฆ