Sharemaestro company-news research for The Procter & Gamble Company (PGCO34), showing current tone, evidence confidence, direct company coverage, sector and industry context, completed price response and the source headlines used on the page. Scores describe published news evidence. Confidence describes the amount, freshness, source breadth and direct company relevance of that evidence. Price context is shown separately.

SAO Brazil Measured evidence

Company news sentiment

PGCO34 news sentiment

The Procter & Gamble Company

Company headlines compared by relevance, subject, source independence, tone and the market's completed price response.

Full chart Weekly report RSS feed
Weighted tone48Neutral is 50
Balanced news tone 64/100 evidence confidence 100% direct company focus 4 current stories across 1 publishers
Latest weekly closeBRL 53.05week of 7 Aug 2026
Dominant catalystEarnings71/100 classification confidence
News data statusHealthy0 duplicate stories removed

Current company news

Balanced read

Balanced news tone is drawn from 4 fresh independent stories, including 4 company-specific items across 1 publishers.

Latest source headline Procter & Gamble (PG) Issues 2027 Guidance, Is The Stock Expensive? finance.yahoo.com · 11 Aug 2026 15:14

What supports the read

Direct evidence

4 current stories are mapped specifically to PGCO34.

Narrative agreement

Cross-story agreement is 89/100, indicating a comparatively coherent tape.

What tempers the read

Source breadth

Only 1 publisher currently contribute to the measured read.

48/100
Weighted toneBalanced news tone
64/100
Evidence confidencesolid confidence
100%/100
Company focus4 direct stories
89/100
Evidence agreement11/100 dispersion

News history

Tone and story flow over 21 days

Daily weighted evidence
09 Aug: 2 stories11 Aug: 2 stories 09 Aug: tone 45, 2 stories11 Aug: tone 49, 2 stories 95505
24 Jul03 Aug13 Aug
Weighted toneStory volumeNeutral 50

Evidence confidence

What supports the score

Measured separately from tone

Confidence rises through sample depth, independent publishers, direct company relevance, freshness and agreement. A high or low tone score is not itself evidence of reliability.

Sample depth48
3.86 effective stories
Source breadth20
1 independent publishers
Direct relevance100
company-specific evidence share
Freshness61
recency-weighted evidence
Agreement89
cross-story consistency
Source independence0
lower publisher concentration

Price context

Sentiment against the 26-week price path

Balanced read

News tone and price action are not far from neutral.

13 Feb 2026: close 58.38, indexed 100.020 Feb 2026: close 58.44, indexed 100.127 Feb 2026: close 60.8, indexed 104.106 Mar 2026: close 57.28, indexed 98.113 Mar 2026: close 57.19, indexed 98.020 Mar 2026: close 54.97, indexed 94.227 Mar 2026: close 52.9, indexed 90.603 Apr 2026: close 52.34, indexed 89.610 Apr 2026: close 51.58, indexed 88.317 Apr 2026: close 51.82, indexed 88.824 Apr 2026: close 52.06, indexed 89.201 May 2026: close 53.0, indexed 90.808 May 2026: close 51.5, indexed 88.215 May 2026: close 51.22, indexed 87.722 May 2026: close 51.51, indexed 88.229 May 2026: close 51.79, indexed 88.705 Jun 2026: close 53.6, indexed 91.812 Jun 2026: close 54.18, indexed 92.819 Jun 2026: close 55.35, indexed 94.826 Jun 2026: close 54.75, indexed 93.803 Jul 2026: close 55.47, indexed 95.010 Jul 2026: close 53.6, indexed 91.817 Jul 2026: close 54.18, indexed 92.824 Jul 2026: close 53.18, indexed 91.131 Jul 2026: close 52.27, indexed 89.507 Aug 2026: close 53.05, indexed 90.9 23 Jun 2026: sentiment 5523 Jun 2026: sentiment 5423 Jun 2026: sentiment 5623 Jun 2026: sentiment 5624 Jun 2026: sentiment 5625 Jun 2026: sentiment 5525 Jun 2026: sentiment 5725 Jun 2026: sentiment 5627 Jun 2026: sentiment 5529 Jun 2026: sentiment 5429 Jun 2026: sentiment 5330 Jun 2026: sentiment 5301 Jul 2026: sentiment 5301 Jul 2026: sentiment 5402 Jul 2026: sentiment 5403 Jul 2026: sentiment 5303 Jul 2026: sentiment 5305 Jul 2026: sentiment 5406 Jul 2026: sentiment 5306 Jul 2026: sentiment 5308 Jul 2026: sentiment 5309 Jul 2026: sentiment 5209 Jul 2026: sentiment 5210 Jul 2026: sentiment 5110 Jul 2026: sentiment 5110 Jul 2026: sentiment 5113 Jul 2026: sentiment 5314 Jul 2026: sentiment 5215 Jul 2026: sentiment 5316 Jul 2026: sentiment 5417 Jul 2026: sentiment 5318 Jul 2026: sentiment 5220 Jul 2026: sentiment 5321 Jul 2026: sentiment 5322 Jul 2026: sentiment 5322 Jul 2026: sentiment 5323 Jul 2026: sentiment 5223 Jul 2026: sentiment 5227 Jul 2026: sentiment 5429 Jul 2026: sentiment 5430 Jul 2026: sentiment 5231 Jul 2026: sentiment 5431 Jul 2026: sentiment 5401 Aug 2026: sentiment 5502 Aug 2026: sentiment 5503 Aug 2026: sentiment 5504 Aug 2026: sentiment 5605 Aug 2026: sentiment 5207 Aug 2026: sentiment 5108 Aug 2026: sentiment 5511 Aug 2026: sentiment 5013 Aug 2026: sentiment 47
13 Feb15 May07 Aug
Weekly close, indexedSentiment score
26-week price-9.1%latest close 53.05
Sentiment change-8available snapshot window
One-week response+1.5%Price digesting
Fair-value position-10.1%Near fair-value range

News subjects

What is shaping the score

Earnings
Earnings503 stories · 75%
Market update351 stories · 25%

Source mix

Where the evidence comes from

0/100 independence
finance.yahoo.com474 stories · 100%

Recurring subjects

Subjects appearing most often

Current evidence
Earnings3Dividends3Guidance2Shareholder1Revenue Growth1Quarterly Earnings1M A1Leadership Change1Fourth Quarter1Earnings Growth1

Earlier readings

How the score has changed

50 is the neutral baseline
ConstructiveBalanced or withheldCautious

Source headlines

The news behind the score

Showing 1-4 of 4

Every row shows the public evidence used to understand the read. Direct company stories carry more weight than industry or sector context; duplicate coverage is consolidated before scoring.

#158Tone
finance.yahoo.comDirect company coverage

Procter & Gamble (PG) Issues 2027 Guidance, Is The Stock Expensive?

Find winning stocks in any market cycle. Join 7 million investors using Simply Wall St's investing ideas for FREE. Procter & Gamble (PG) has just updated investors with full year 2027 guidance, new quarterly earnings expectations, and fresh details on capital returns, including dividends and share buybacks, all released alongside its latest annual results. See our latest analysis for Procter & Gamble. At a share price of $146.44, Procter & Gamble has seen a 3.28% year to date share price return, while the 1 year total shareholder return is down 2.73%. This signals momentum that is still relati

Balance SheetDividendsEarningsGuidanceQuarterly EarningsRevenue Growth
Published
11 Aug 2026 15:14
Catalyst
Earnings
Evidence role
Direct company coverage
Duplicates
1 consolidated
#235Tone
finance.yahoo.comDirect company coverage

Old Spice Introduces This Year’s Limited-Edition Fallidudes Collection, Serving Up Peak Fall Freshness with Pumpking, Apple Crumbro and Frankenstud

CINCINNATI, August 11, 2026--(BUSINESS WIRE)--Pumpkin spice may have met its match. This fall, Old Spice is bringing fresh energy to the season with the seasonal return of its limited-edition Fallidudes Collection. This year's lineup features three bold characters: Pumpking, Apple Crumbro and Frankenstud. Inspired by the scents that define autumn, the collection delivers long-lasting freshness with a playful twist, helping guys smell incredible from hayrides to haunted houses. Meet the Fallidudes: Pumpking – the fan-favorite fall scent returns, bringing its bold take on the pumpkin spice craze

Published
11 Aug 2026 12:06
Catalyst
Market update
Evidence role
Direct company coverage
Duplicates
1 consolidated
#335Tone
finance.yahoo.comDirect company coverage

P&G’s (PG) $3.8B Wellness Deal Collides With a Costly Outlook

Procter & Gamble (NYSE:PG) is buying its way into wellness. On August 4, L Catterton announced it had signed a definitive agreement to sell Thorne, a science-backed health and wellness brand, to Procter & Gamble for $3.8 billion in cash. The deal lands a day after an August 3 analysis flagged a fiscal 2027 earnings guide that came in below expectations, weighed down by roughly $1 billion in new cost headwinds. Investors now have two stories to weigh at once: fresh expansion and a tougher near-term cost picture.P&G's (PG) $3.8B Wellness Deal Collides With a Costly Outlook Bull Case: A Bigger Fo

DividendsEarningsEarnings GrowthFourth QuarterGuidanceM A
Published
09 Aug 2026 18:35
Catalyst
Earnings
Evidence role
Direct company coverage
Duplicates
1 consolidated
#456Tone
finance.yahoo.comDirect company coverage

What Could Procter & Gamble (PG) Chairman Change Mean After Jon Moeller Retires?

Track your investments for FREE with Simply Wall St, the portfolio command center trusted by over 7 million individual investors worldwide. Procter & Gamble (NYSE:PG) appointed Shailesh Jejurikar as Chairman of the Board, succeeding Jon R. Moeller following his retirement after 38 years at the company. The board transition shifts leadership at the top of Procter & Gamble's governance structure as Moeller steps down from his role as Executive Chairman. Investors are watching the handover closely, given the potential long term implications for company culture, operations, and board oversight. Fo

Consumer StaplesCost ControlDividendsEarningsLeadership ChangeShareholder
Published
09 Aug 2026 06:12
Catalyst
Earnings
Evidence role
Direct company coverage
Duplicates
1 consolidated

Earlier company news

PGCO34 news archive

Showing 1-23 of 23 stored headlines

Stored newest first for historical research. These older headlines are retained for reference and do not contribute to the current sentiment gauge above.

Aug 08 2026
Investing.com CanadaArchivedNeutral tone

Argus downgrades Procter & Gamble stock rating to hold on growth

Published
8 Aug 2026 02:47
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Aug 07 2026
Barchart.comArchivedNeutral tone

A $3.8 Billion Reason Why Procter & Gamble Stock Is in Focus Today

Published
7 Aug 2026 04:38
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Aug 05 2026
CoinGeckoArchivedNeutral tone

Procter & Gamble (Dinari Tokenized Stock) Price: PG/USD Live Price Chart, Market Cap & News Today

Published
5 Aug 2026 14:47
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Aug 04 2026
Barchart.comArchivedPositive tone

As the AI Selloff Worsens, Time-Tested Procter & Gamble Stock Could Be the Biggest Winner

Published
4 Aug 2026 05:34
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Aug 03 2026
AD HOC NEWSArchivedNeutral tone

Procter & Gamble stock trades steady as margins and cash generation underpin valuation

Published
3 Aug 2026 09:37
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jul 31 2026
Investing.com CanadaArchivedNeutral tone

Why is Procter & Gamble stock sliding today? By Investing.com

Published
31 Jul 2026 03:39
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jul 30 2026
Investing.comArchivedNeutral tone

Earnings call transcript: Procter & Gamble Q4 2026 sales miss weighs on shares

Published
30 Jul 2026 16:10
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jul 29 2026
AlphaStreetArchivedNeutral tone

Procter & Gamble Q4 2026 Earnings Preview — July 29, Street Expects $1.41 EPS

Published
29 Jul 2026 16:00
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jul 27 2026
Ad-hoc-news.deArchivedNeutral tone

Procter & Gamble stock trades steadily as recent earnings and consumer demand support valuations

Published
27 Jul 2026 09:30
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jul 18 2026
ad-hoc-news.deArchivedNeutral tone

Procter & Gamble stock holds steady as consumer staples strength underpins long-term appeal

Published
18 Jul 2026 18:41
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jul 15 2026
Ad-hoc-news.deArchivedNeutral tone

Procter & Gamble stock holds steady as consumer brands support long-term value

Published
15 Jul 2026 08:46
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jul 13 2026
ad-hoc-news.deArchivedNeutral tone

Procter & Gamble stock reflects steady consumer staples strength

Published
13 Jul 2026 15:10
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jul 11 2026
Investing.comArchivedNeutral tone

BofA cuts Procter & Gamble stock price target on weaker sales outlook

Published
11 Jul 2026 00:58
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jul 09 2026
Ad-hoc-news.deArchivedNeutral tone

Procter & Gamble highlights brand strength as a global consumer staple. The stock reflects its defen

Published
9 Jul 2026 19:56
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jul 08 2026
AD HOC NEWSArchivedNeutral tone

Procter & Gamble focuses on everyday essentials as a global consumer staple

Published
8 Jul 2026 15:30
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jul 06 2026
AD HOC NEWSArchivedNeutral tone

Procter & Gamble balance sheet strength supports long-term story

Published
6 Jul 2026 09:40
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jul 03 2026
Investing.comArchivedNeutral tone

Bernstein initiates Procter & Gamble stock coverage with $156 target

Published
3 Jul 2026 18:49
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jul 02 2026
FortuneArchivedNeutral tone

Procter & Gamble (PG) Q3 2026 Earnings Call Transcript

Published
2 Jul 2026 01:38
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jun 30 2026
TheStreetArchivedNeutral tone

Apple’s gamble just exposed the AI bubble’s fatal flaw

Published
30 Jun 2026 00:04
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jun 27 2026
TradingViewArchivedNeutral tone

Procter & Gamble Co Shs Unsponsored Brazilian Depository Receipt Repr 0.07143 Sh

Published
27 Jun 2026 13:09
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jun 25 2026
GuruFocusArchivedPositive tone

Procter & Gamble Co (MEX:PG) Stock Price, Trades & News

Published
25 Jun 2026 18:41
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jun 23 2026
TIKR.comArchivedNeutral tone

Procter & Gamble CIO Just Explained How AI and Data Will Drive the Company’s Next Growth Cycle

Published
23 Jun 2026 07:27
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated
Jun 22 2026
Barchart.comArchivedPositive tone

Is Procter & Gamble Stock Underperforming the S&P 500?

Published
22 Jun 2026 18:05
Catalyst
Historical snapshot
Coverage
Direct company
Duplicates
1 consolidated

How the page works

How to read the score

Tone is directional

It describes the weighted balance of qualifying headlines. A score of 50 can mean a balanced tape or that direction has been withheld for insufficient evidence; the status label distinguishes them.

Confidence is separate

Confidence measures depth, source breadth, direct relevance, freshness and agreement. It does not rise merely because the tone is extreme.

Price is confirmation

Weekly price response, trend and fair-value position test whether the market is accepting or rejecting the news. They never rewrite the news score.

Classification, not prediction

The page describes completed evidence available at the stated time. It is research context, not a forecast, recommendation, target or execution instruction.

Evidence context