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All News for REF : Reformation Inc.

Reformation IPO debuts on NYSE at $15 per share

Reformation began trading on the New York Stock Exchange on Thursday under the ticker symbol REF, with its stock opening at $15 per share after pricing its initial public offering at $15 the night before. The offering covers 14,062,500 shares, putting the total raise at $210.9 million. Of those shares, 9,478,821 come directly from Reformation, while existing stockholders are selling the other 4,583,679. The closing of the offering is expected on July 31, the company said. J.P. Morgan and Morgan Stanley are acting as joint lead bookrunning managers, with Citigroup and RBC Capital Markets servin

The 'sexy math' behind Reformation's Big Short-style pitch to Wall Street on its $1 billion IPO

NOW PLAYING/YouTube Reformation is heading to Wall Street and it's not exactly giving investors the usual buttoned-up IPO pitch. The Los Angeles-based fashion brand filed to go public in June and plans to list on the New York Stock Exchange under the ticker symbol "REF." Founded in 2009, Reformation has been majority-owned by private equity firm Permira since 2019. Must Read Jeff Bezos backs a platform that lets anyone invest in rental homes for as little as $100 — 6 ways to build wealth like a landlord without actually being one Dave Ramsey warns nearly 50% of Americans are making 1 big Socia