Industry Sentiment Dossier
Household & Personal Products sentiment intelligence
Company-news tone, narrative breadth, confidence, catalyst concentration and market confirmation examined as separate evidence layers.
Executive Evidence Brief
A balanced headline masks a selective company tape
Aggregate tone remains near neutral, so breadth, catalysts and company-level outliers carry more information than the headline score alone.
Evidence that supports the read
Evidence confidence is 71/100 across 177 qualified equities.
Direct company coverage supplies 100% of the measured article set.
Positive one-week price responses appear across 57% of measured equities.
Conditions that limit conviction
No material evidence constraint is currently dominant.
Narrative Breadth
How widely tone is shared
Score Distribution
Shape of the company tape
Evidence Quality
Reliability of the read
2087 relevant story observations across 1084 publisher signals. 100% is direct company evidence.
13-Week Trajectory
Weighted tone and participation
The path uses a fixed quality sample of up to 177 current constituents to keep the historical query reproducible. Earlier observations are not rewritten by later headlines.
Market Confirmation
How price is responding to the news tape
Price response is a diagnostic cross-check. It does not alter the sentiment score, so agreement and disagreement remain visible.
Internal Leadership
Country map
Strongest tone
🇧🇷 Brazil55.87 equities · 69/100 confidence🇺🇸 United States53.728 equities · 79/100 confidence🇮🇳 India52.814 equities · 72/100 confidence🇯🇵 Japan52.327 equities · 55/100 confidence🇫🇷 France51.75 equities · 59/100 confidence🇰🇷 South Korea51.65 equities · 53/100 confidence🇲🇽 Mexico51.19 equities · 80/100 confidence🇬🇧 United Kingdom51.19 equities · 65/100 confidenceWeakest tone
🇩🇪 Germany50.011 equities · 67/100 confidence🇹🇭 Thailand50.39 equities · 38/100 confidence🇦🇺 Australia50.35 equities · 70/100 confidence🇨🇳 China50.511 equities · 48/100 confidence🇭🇰 Hong Kong50.513 equities · 53/100 confidence🇦🇹 Austria50.57 equities · 60/100 confidence🇬🇧 United Kingdom51.19 equities · 65/100 confidence🇲🇽 Mexico51.19 equities · 80/100 confidence10 thin groups are withheld because they contain fewer than 5 qualified securities.
Narrative Dispersion
Parent-sector context
Strongest tone
Consumer Defensive52.0177 equities · 71/100 confidencePeer Comparison
Where this read sits in the ranked tape
Catalyst Lens
What is moving the narrative
Publisher Lens
Where the latest observations came from
Positioning Lens
What deserves attention
Security Evidence
The equities behind the read
Constructive leaders
Positive news being faded · -2.6% 1W
Market update · 75/100 confidence · 23 direct storiesNews confirmed by price · +6.5% 1W
Earnings · 39/100 confidence · 4 direct storiesBalanced read · -0.8% 1W
Earnings · 24/100 confidence · 2 direct storiesNews confirmed by price · +6.2% 1W
Earnings · 83/100 confidence · 18 direct storiesNews confirmed by price · +11.4% 1W
Market update · 77/100 confidence · 8 direct storiesBalanced read · +1.6% 1W
Market update · 75/100 confidence · 34 direct storiesBalanced read · -0.8% 1W
Earnings · 85/100 confidence · 16 direct storiesNews confirmed by price · +1.6% 1W
Earnings · 65/100 confidence · 5 direct storiesCautious laggards
Caution confirmed by price · -2.1% 1W
Earnings · 68/100 confidence · 5 direct storiesBad news being absorbed · +2.7% 1W
Earnings · 63/100 confidence · 5 direct storiesBalanced read · -2.4% 1W
Market update · 58/100 confidence · 6 direct storiesBalanced read · +0.2% 1W
Earnings · 45/100 confidence · 2 direct storiesCaution confirmed by price · -2.5% 1W
Earnings · 44/100 confidence · 3 direct storiesPrice moving ahead of tone · -21.7% 1W
Market update · 36/100 confidence · 3 direct storiesBalanced read · -2.8% 1W
Earnings · 83/100 confidence · 13 direct storiesBalanced read · +0.6% 1W
Earnings · 81/100 confidence · 9 direct storiesAttention leaders
Price moving ahead of tone · -7.6% 1W
Market update · 75/100 confidence · 60 direct storiesPrice moving ahead of tone · +7.1% 1W
Market update · 75/100 confidence · 58 direct storiesPrice moving ahead of tone · +10.2% 1W
Market update · 75/100 confidence · 53 direct storiesBalanced read · -3.7% 1W
Market update · 75/100 confidence · 52 direct storiesBalanced read · +0.9% 1W
Market update · 91/100 confidence · 49 direct storiesPrice moving ahead of tone · +4.5% 1W
Earnings · 87/100 confidence · 48 direct storiesPrice moving ahead of tone · +4.1% 1W
Earnings · 75/100 confidence · 48 direct storiesBalanced read · +0.0% 1W
Market update · 75/100 confidence · 48 direct storiesLatest Evidence Ledger
Recent company-level observations
Procter & Gamble Company (The) $PG Shares Sold by G&S Capital LLC
MarketBeat · Market update · Balanced read
90/100 confidence · 100% direct evidenceClorox (CLX) Looks 6% Overvalued Following Earnings And 2027 Guidance
simplywall.st · Earnings · Price moving ahead of tone
82/100 confidence · 100% direct evidenceKimberly-Clark Corporation (NASDAQ:KMB) Given Average Recommendation of "Hold" by Brokerages
MarketBeat · Market update · Balanced read
85/100 confidence · 100% direct evidenceBerenberg Bank Remains a Hold on Procter & Gamble (PG)
The Globe and Mail · Earnings · Balanced read
90/100 confidence · 100% direct evidenceNewell Brands stock rises nearly 3% as technical momentum drives gains
Traders Union · Market update · News confirmed by price
77/100 confidence · 100% direct evidenceChurch & Dwight (CHD) Could Be 22% Below Fair Value As Guidance Rises
simplywall.st · Market update · Balanced read
90/100 confidence · 100% direct evidenceChurch & Dwight (CHD) Could Be 22% Below Fair Value As Guidance Rises
simplywall.st · Earnings · Price moving ahead of tone
87/100 confidence · 98% direct evidenceUS sees oil disruptions from Iran conflict reaching 600,000 bpd
finance.yahoo.com · Market update · Balanced read
80/100 confidence · 100% direct evidenceUS sees oil disruptions from Iran conflict reaching 600,000 bpd
finance.yahoo.com · Earnings · Balanced read
80/100 confidence · 100% direct evidenceKimberly-Clark (KMB) Q2 2026 Earnings Call Transcript
The Globe and Mail · Earnings · Price moving ahead of tone
86/100 confidence · 100% direct evidenceNoteworthy ETF Outflows: IWB, PG, HD, KO
nasdaq.com · Market update · Balanced read
91/100 confidence · 100% direct evidenceEuropean Equities Traded in the US as American Depositary Receipts Rise in Tuesday Trading
finance.yahoo.com · Earnings · Positive news being faded
68/100 confidence · 100% direct evidenceUnited-Guardian (UG) grows H1 2026 revenue 12% with stronger cosmetics and pharma
Stock Titan · Earnings · News confirmed by price
88/100 confidence · 100% direct evidenceOld Spice Introduces This Year’s Limited-Edition Fallidudes Collection, Serving Up Peak Fall Freshness with Pumpking, Apple Crumbro and Frankenstud
finance.yahoo.com · Earnings · Balanced read
81/100 confidence · 100% direct evidenceEstée Lauder Companies (EL) Launches Glimmer, Is The Stock Still Undervalued?
simplywall.st · Market update · Balanced read
75/100 confidence · 100% direct evidenceNewEdge Advisors LLC Has $7.65 Million Stock Position in Colgate-Palmolive Company $CL
MarketBeat · Market update · Balanced read
50/100 confidence · 100% direct evidenceRaytech Holding Ltd (RAY) Earnings Forecast: Future EPS & Revenue Growth Estimates
TradingKey · Earnings · News confirmed by price
83/100 confidence · 100% direct evidenceUnilever (LSE:ULVR) Could Be 12% Below Fair Value On Its Premium Brand Narrative
finance.yahoo.com · Earnings · Positive news being faded
61/100 confidence · 100% direct evidenceReproducible Method
How to read this dossier
The score measures the polarity of qualified published news after relevance, source quality, event importance and freshness weighting. It is centred at 50.
Breadth measures how widely constructive or cautious classifications are shared. A few extreme equities cannot create broad participation.
Confidence measures sample depth, direct-company coverage, publisher diversity, freshness and agreement. It is intentionally separate from direction.
Completed weekly price data tests whether the market confirms, rejects or absorbs the narrative. Price never feeds back into the sentiment score.
Unqualified ticker records are excluded, and subgroup maps require at least five qualified securities. Thin slices are disclosed instead of ranked.
This is a current evidence classification, not a forecast, target, recommendation or measure of investor positioning.