- The trend backdrop is active with a 51-week active streak.
- Price is above the Trend Line, keeping the weekly tape constructive.
- Price is above Fair Value, showing premium demand versus the model.
- Activity pressure is positive on the latest completed week.
A1LL34
SAO
Week ended 07 Aug 2026
Weekly Investor Report
Bread Financial Holdings, Inc. · Financial Services · Credit Services
Latest close
138.5 BRL
2.0%
latest week
Weekly setup
Constructive, but selective
The weekly trend is active. Price is 25.4% above the Trend Line and sits at 91.1% of its 52-week range. The latest completed week returned 2.0%, after a 14.6% four-week move. The latest news-sentiment score is 54/100. Near-term considerations: price is close to its 52-week high.
Setup score
82
out of 100
Latest Close
138.5 BRL
7 Aug 2026
1W Return
2.0%
latest completed week
4W Return
14.6%
short-term follow-through
12W Return
31.5%
quarterly tape
Trend Breadth
98.1%
51 of 52 weeks active
Volume Ratio
1.7x
vs 13-week average
- 2 reversal markers appear in the recent smart-money tape.
- Price is close to its 52-week high; watch for continuation or exhaustion.
- Trend Line remains the key weekly regime level.
- Activity pressure is the gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through
2.0%
Latest completed week; four-week move 14.6%.
Indicator stack
99/69
Trend and activity pressure are weighted against the latest 12-week confirmation window.
Trend backdrop
Active
The trend backdrop defines the current weekly regime.
Patient Capital
Quiet
Activity-pressure buy-signal status for institutional accumulation timing.
Next-Week Expectancy
Positive 56.32%
Historical one-week expectancy contributes to the evidence score when direction is confirmed.
News sentiment
54/100
21 relevant articles in the latest sentiment read.
01 · Price action
Study the full chart
Where price is—and whether the trend supports it
The weekly trend is active. Price is 25.4% above the Trend Line and sits at 91.1% of its 52-week range. The latest completed week returned 2.0%, after a 14.6% four-week move.
52-week price path
Price vs Trend Line and Fair Value
Price
Trend Line
Fair Value
02 · Volume and demand
Is real participation confirming the move?
Latest weekly volume is 1.7x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.
26-week volume confirmation
Bar height shows volume; colour shows the weekly price direction
13 Feb
20 Feb
27 Feb
6 Mar
13 Mar
20 Mar
27 Mar
3 Apr
10 Apr
17 Apr
24 Apr
1 May
8 May
15 May
22 May
29 May
5 Jun
12 Jun
19 Jun
26 Jun
3 Jul
10 Jul
17 Jul
24 Jul
31 Jul
7 Aug
Up week
Down week
Demand beneath price
Activity pressure and institutional-style signals
These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.
Activity pressure path
Latest 0.9912-week average 0.90
12-week confirmation
Trend active12/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure12/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership12/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.99Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers22 reversal markers
No recent accumulation markers. 2 reversal markers.
03 · Momentum and leadership
Is performance persistent—and is the stock leading?
Performance is 14.6% over four weeks, 31.5% over 12 weeks, and 76.7% over one year. The current trend has remained active for 51 consecutive weeks.
Performance by holding period
Active trend streak51 weeks
Active weeks in one year51
Trend breadth98.1%
Activity pressure vs relative leadership
Activity pressureRelative leadership
Pressure1.07Latest activity-pressure read.
Pressure change-3.8%Four-week change in activity pressure.
Leadership32.53Latest relative-leadership reading.
RS change133.3%Four-week change in relative leadership.
04 · Fundamentals and valuation
Open full factor analysis
What investors are paying for—and the quality behind it
A published fundamentals and factor snapshot is not available for this company.
No published fundamental snapshot is available for this company.
05 · Ownership, options, and sentiment
What other market participants are doing
Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.
Insider activity-
No recent insider transactions are stored for this company.
News sentiment54/100
Weighted news tone is neutral across 21 relevant articles.
6 positive · 14 neutral · 1 negativePatient CapitalQuiet
Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal
06 · Catalysts and risk
What can move the shares—and how volatile the path has been
Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.
Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-4.5%Distance below the 52-week high.
13-week volatility4.8%Standard deviation of weekly returns.
Weekly gains and losses
Latest 26 completed weeksEach bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.
13 Feb
13 Mar
10 Apr
8 May
5 Jun
3 Jul
7 Aug
Weeks higher15 of 269 weeks finished lower.
Best week+11.5%Week of 17 Apr.
Worst week-9.6%Week of 10 Jul.
Latest week+2.0%Week of 7 Aug.
Shape of recent returns
Strong gains8
Modest gains7
Flat weeks2
Modest losses5
Sharp losses4
Recent vol4.8%13-week weekly-return volatility.
Base vol5.2%52-week weekly-return volatility.
Up/down split31/18Count of positive and negative weeks in the 52-week window.
Average skew4.6% / -4.4%Average positive week versus average negative week.
07 · Sector and peer context
Is this stock leading—or simply moving with its group?
Sector and industry breadth distinguish company-specific strength from a broad group move.
SectorBR Financial Services
4-week rank4 / 100
Group average0.8%
Trend breadth44.0%
Trend44.0%active weekly trend signals
MD68.0%positive activity pressure
RS50.0%positive relative leadership
Four-week leaders
IndustryBR Credit Services
4-week rank3 / 7
Group average8.2%
Trend breadth42.9%
Trend42.9%active weekly trend signals
MD100.0%positive activity pressure
RS28.6%positive relative leadership
Four-week leaders
08 · Evidence and weekly data
The underlying research record
Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.
Weekly tape81/100
Trend, activity pressure, participation, and risk combine to a 81/100 tape read.
Indicator analysis87/100Latest 12-week confirmation: trend 12/12, activity pressure 12/12, relative leadership 12/12.
Activity pressure 0.99; 2 reversal markers Next-Week ExpectancyPositive 56.32%Next-week expectancy is positive with a 56.32% historical one-week setup read.
Adds short-term historical context without overriding trend, activity, or relative leadership. Factors50/100No published factor snapshot is available yet.
Patient CapitalQuietActivity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal Sentiment54/100Weighted news tone is neutral across 21 relevant articles.
Cognizant Earnings: Financial Services and North America Drive Resilient Performance Insiders50/100No recent insider transaction evidence is stored.
Earnings50/100No stored earnings event is currently attached to this ticker.
| Week | Close | Return | Trend Line | Fair Value | Pressure | Leadership | Volume | Trend |
|---|---|---|---|---|---|---|---|---|
| 7 Aug 2026 | 138.5 BRL | 2.0% | 110.4 BRL | 75.07 BRL | 1.07 | 32.53 | 956 | On |
| 31 Jul 2026 | 135.8 BRL | 4.3% | 109.4 BRL | 74.49 BRL | 0.90 | 26.89 | 1.2K | On |
| 24 Jul 2026 | 130.3 BRL | 3.4% | 108.3 BRL | 73.92 BRL | 0.89 | 24.83 | 121 | On |
| 17 Jul 2026 | 126.0 BRL | 4.3% | 107.4 BRL | 73.38 BRL | 1.08 | 21.31 | 2.3K | On |
| 10 Jul 2026 | 120.8 BRL | -9.6% | 106.6 BRL | 72.85 BRL | 1.11 | 13.94 | 227 | On |
| 3 Jul 2026 | 133.6 BRL | -3.0% | 105.9 BRL | 72.33 BRL | 1.27 | 28.92 | 3 | On |
| 26 Jun 2026 | 137.8 BRL | 5.1% | 104.7 BRL | 71.71 BRL | 1.22 | 34.60 | 0 | On |
| 19 Jun 2026 | 131.0 BRL | 1.5% | 103.1 BRL | 71.07 BRL | 1.22 | 32.61 | 0 | On |
| 12 Jun 2026 | 129.1 BRL | 11.2% | 101.5 BRL | 70.44 BRL | 0.96 | 29.70 | 71 | On |
| 5 Jun 2026 | 116.1 BRL | 2.2% | 99.96 BRL | 69.85 BRL | 0.72 | 18.98 | 221 | On |
| 29 May 2026 | 113.5 BRL | 6.7% | 98.85 BRL | 69.33 BRL | 0.60 | 13.85 | 1.8K | On |
| 22 May 2026 | 106.4 BRL | 1.0% | 97.99 BRL | 68.84 BRL | 0.42 | 5.68 | 3 | On |
| 15 May 2026 | 105.3 BRL | -0.7% | 97.35 BRL | 68.39 BRL | 0.43 | 4.27 | 232 | On |
| 8 May 2026 | 106.1 BRL | 0.0% | 96.50 BRL | 67.94 BRL | 0.45 | 1.28 | 373 | On |
How to use this report
This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.