AMZN VIE Week ended 07 Aug 2026

Weekly Investor Report

Amazon.com, Inc. · Consumer Cyclical · Internet Retail

Latest close 240.8 EUR
3.5% latest week
Weekly setup

Constructive, but selective

The weekly trend is active. Price is 17.2% above the Trend Line and sits at 90.7% of its 52-week range. The latest completed week returned 3.5%, after a 11.8% four-week move. The latest news-sentiment score is 51/100. Near-term considerations: price is close to its 52-week high.

Setup score 62 out of 100
Latest Close 240.8 EUR 7 Aug 2026
1W Return 3.5% latest completed week
4W Return 11.8% short-term follow-through
12W Return 6.2% quarterly tape
Trend Breadth 73.1% 38 of 52 weeks active
Volume Ratio 1.5x vs 13-week average
What is working
  • The trend backdrop is active with a 15-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Price is above Fair Value, showing premium demand versus the model.
  • Activity pressure is constructive, supporting the smart-money activity read.
What could go wrong
  • Activity pressure is negative, which weakens the current setup.
  • 3 reversal markers appear in the recent smart-money tape.
What to watch next
  • Price is close to its 52-week high; watch for continuation or exhaustion.
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is 17.2% above the Trend Line and sits at 90.7% of its 52-week range. The latest completed week returned 3.5%, after a 11.8% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 1.5x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul 7 Aug
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.6712-week average 0.68

12-week confirmation

Trend active12/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure5/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.67Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers33 reversal markers

No recent accumulation markers. 3 reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 11.8% over four weeks, 6.2% over 12 weeks, and 26.1% over one year. The current trend has remained active for 15 consecutive weeks.

Performance by holding period

1W3.5%
4W11.8%
12W6.2%
26W38.9%
52W26.1%
Active trend streak15 weeks
Active weeks in one year38
Trend breadth73.1%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure-0.09Latest activity-pressure read.
Pressure change18.0%Four-week change in activity pressure.
Leadership-2.55Latest relative-leadership reading.
RS change78.7%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

A published fundamentals and factor snapshot is not available for this company.

Open full factor analysis

No published fundamental snapshot is available for this company.

05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment51/100

Weighted news tone is neutral across 16 relevant articles.

1 positive · 15 neutral · 0 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-3.1%Distance below the 52-week high.
13-week volatility5.2%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher15 of 2611 weeks finished lower.
Best week+13.2%Week of 31 Jul.
Worst week-6.6%Week of 12 Jun.
Latest week+3.5%Week of 7 Aug.

Shape of recent returns

Strong gains8
Modest gains7
Flat weeks0
Modest losses8
Sharp losses3
Recent vol5.2%13-week weekly-return volatility.
Base vol5.0%52-week weekly-return volatility.
Up/down split26/26Count of positive and negative weeks in the 52-week window.
Average skew4.4% / -3.2%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
7 Aug 2026240.8 EUR3.5%205.3 EUR179.7 EUR-0.09-2.553.3KOn
31 Jul 2026232.6 EUR13.2%204.4 EUR178.9 EUR-0.08-3.223.5KOn
24 Jul 2026205.4 EUR-5.6%203.0 EUR178.3 EUR-0.18-14.772.9KOn
17 Jul 2026217.6 EUR1.0%202.7 EUR177.7 EUR-0.12-8.983.5KOn
10 Jul 2026215.4 EUR1.3%202.0 EUR177.1 EUR-0.11-11.966.4KOn
3 Jul 2026212.6 EUR4.4%201.2 EUR176.5 EUR-0.22-14.60144On
26 Jun 2026203.5 EUR-4.0%200.7 EUR175.9 EUR-0.04-16.641.2KOn
19 Jun 2026211.9 EUR3.3%200.6 EUR175.3 EUR0.27-15.2528On
12 Jun 2026205.2 EUR-6.6%199.8 EUR174.7 EUR0.53-14.84740On
5 Jun 2026219.6 EUR-5.9%199.8 EUR174.2 EUR0.79-6.69345On
29 May 2026233.3 EUR0.6%199.4 EUR173.5 EUR0.96-2.182.1KOn
22 May 2026232.0 EUR2.3%198.7 EUR172.7 EUR0.99-0.162.4KOn
15 May 2026226.7 EUR-2.2%197.4 EUR172.0 EUR0.98-0.482.5KOn
8 May 2026231.8 EUR5.2%195.9 EUR171.2 EUR0.881.184.5KOn
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.

Evidence context