What the company does
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in …
What the weekly tape is saying
9991 closed the latest completed week at 6.85 HKD. The 4-week return is -1.2% and the 12-week return is 20.8%. Trend Signal is inactive, Market Dynamics is 0.34. Setup signature: Risk-first tape with a 29/100 composite read.
A compressed read of the whole setup
The radar blends trend persistence, momentum, Market Dynamics, Relative Strength, volume confirmation, and risk control into one weekly cockpit.
Scoreboard
16-week signal tape
Price, Trend Line, and Fair Value
Weekly price context with the latest close, trend position, Fair Value gap, drawdown, and 52-week range location.
52-week price path
Price map
- Trend Line
- 7.03 HKD
- Vs Trend Line
- -2.5%
- Fair Value
- 7.59 HKD
- Vs Fair Value
- -9.8%
- 52W High
- 12.96 HKD
- 52W Low
- 5.62 HKD
- Drawdown
- -47.1%
- Range Position
- 16.8%
Returns and trend persistence
Return windows separate the latest week from short-term and medium-term follow-through.
Return windows
Trend read
- Active Streak
- 0 weeks
- 52W Active Weeks
- 10
- 52W Active Breadth
- 19.2%
- Sector Scope
- HK Consumer Cyclical
- Sector Rank
- 112 of 443
- Sector Percentile
- 74.9%
Sector and industry pulse
Peer breadth helps separate a stock-specific move from a broader group rotation.
HK Consumer Cyclical
- Tracked Peers
- 100
- 4W Rank
- - of 100
- Avg 1W
- -1.5%
- Avg 4W
- -4.5%
- Trend Breadth
- 17.0%
- Positive MD
- 26.0%
HK Internet Retail
- Tracked Peers
- 12
- 4W Rank
- 3 of 12
- Avg 1W
- -2.3%
- Avg 4W
- -8.4%
- Trend Breadth
- 16.7%
- Positive RS
- 25.0%
Pressure, Relative Strength, and expectation
Market Dynamics and Relative Strength show whether buying pressure and relative leadership are confirming the price move.
Dynamics path
Signal state
- Market Dynamics
- 0.34
- 4W MD Change
- -52.6%
- Relative Strength
- -7.48
- 4W RS Change
- 37.9%
- Expectation
- Negative
- Probability
- 43.85%
Participation and confirmation
Volume tells us whether the latest weekly move is being confirmed by unusual participation.
52-week volume profile
Volume map
- Latest Volume
- 24.1K
- 13W Average
- 82.9K
- 52W Average
- 114.7K
- Vs 13W
- 0.3x
- Vs 52W
- 0.2x
Volatility, downside weeks, and return shape
A compact risk profile shows whether the move is steady, volatile, or being driven by sharp one-week jumps.
26-week return distribution
Risk map
- 13W Volatility
- 7.9%
- 52W Volatility
- 7.4%
- Upside Weeks
- 21
- Downside Weeks
- 31
- Downside Breadth
- 59.6%
- Avg Gain / Loss
- 6.6% / -4.3%
Classification, opportunities, risks, and watch points
Top-level read across company classification, constructive evidence, caution points, and the next things that matter.
Classification
- Exchange
- HKG
- Country
- HK
- Sector
- Consumer Cyclical
- Industry
- Internet Retail
- Currency
- HKD
- Market Cap
- 1.2B
Opportunity signals
- Market Dynamics is positive on the latest completed week.
Risk signals
- Trend Signal is inactive, so price action has not confirmed a constructive regime.
- Price is below the Trend Line, which keeps downside pressure in focus.
- Price is below Fair Value, so the market is still discounting the latest tape.
- The share remains more than 20% below its 52-week high.
Watch next
- Trend Line remains the key weekly regime level.
- Market Dynamics is the pressure gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Recent completed weeks
The latest weekly rows behind the report snapshot.
| Week | Close | Return | Trend | Fair Value | MD | RS | Volume | Signal |
|---|---|---|---|---|---|---|---|---|
| 12 Jun 2026 | 6.85 HKD | 1.8% | 7.03 HKD | 7.59 HKD | 0.34 | -7.48 | 24.1K | Off |
| 5 Jun 2026 | 6.73 HKD | 0.6% | 7.07 HKD | 7.63 HKD | 0.37 | -10.18 | 13.8K | Off |
| 29 May 2026 | 6.69 HKD | -0.6% | 7.12 HKD | 7.66 HKD | 0.47 | -11.73 | 25.0K | Off |
| 22 May 2026 | 6.73 HKD | -2.9% | 7.19 HKD | 7.68 HKD | 0.57 | -13.00 | 70.9K | Off |
| 15 May 2026 | 6.93 HKD | -2.1% | 7.27 HKD | 7.71 HKD | 0.72 | -12.04 | 35.2K | Off |
| 8 May 2026 | 7.08 HKD | -2.7% | 7.32 HKD | 7.74 HKD | 0.85 | -12.21 | 26.5K | Off |
| 1 May 2026 | 7.28 HKD | 0.8% | 7.41 HKD | 7.77 HKD | 0.72 | -8.30 | 37.2K | Off |
| 24 Apr 2026 | 7.22 HKD | -8.5% | 7.51 HKD | 7.80 HKD | 0.50 | -9.92 | 262.3K | Off |
| 17 Apr 2026 | 7.89 HKD | 13.9% | 7.63 HKD | 7.83 HKD | 0.24 | -2.26 | 282.8K | Off |
| 10 Apr 2026 | 6.93 HKD | 11.6% | 7.75 HKD | 7.86 HKD | -0.29 | -13.16 | 40.6K | Off |
| 3 Apr 2026 | 6.21 HKD | -3.6% | 7.93 HKD | 7.89 HKD | -0.44 | -19.88 | 125.8K | Off |
| 27 Mar 2026 | 6.44 HKD | 13.6% | 8.05 HKD | 7.94 HKD | -0.45 | -16.69 | 108.5K | Off |
| 20 Mar 2026 | 5.67 HKD | -14.0% | 8.11 HKD | 7.99 HKD | -0.43 | -27.88 | 24.7K | Off |
| 13 Mar 2026 | 6.59 HKD | 2.8% | 8.18 HKD | 8.05 HKD | -0.30 | -17.39 | 8.9K | Off |