PUUILO HEL Week ended 07 Aug 2026

Weekly Investor Report

Puuilo Oyj · Consumer Cyclical · Department Stores

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Latest close 17.14 EUR
0.1% latest week
Weekly setup

Mixed setup

The weekly trend is active. Price is 24.1% above the Trend Line and sits at 86.7% of its 52-week range. The latest completed week returned 0.1%, after a -0.6% four-week move. The latest news-sentiment score is 53/100. Near-term considerations: volume confirmation is below normal.

Setup score 67 out of 100
Latest Close 17.14 EUR 7 Aug 2026
1W Return 0.1% latest completed week
4W Return -0.6% short-term follow-through
12W Return 37.7% quarterly tape
Trend Breadth 51.9% 27 of 52 weeks active
Volume Ratio 0.8x vs 13-week average
What is working
  • The trend backdrop is active with a 9-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Price is above Fair Value, showing premium demand versus the model.
  • Activity pressure is positive on the latest completed week.
What could go wrong
  • 3 reversal markers appear in the recent smart-money tape.
  • Recent volatility is running well above the one-year baseline.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through 0.1% Latest completed week; four-week move -0.6%. Indicator stack 60/64 Trend and activity pressure are weighted against the latest 12-week confirmation window. Trend backdrop Active The trend backdrop defines the current weekly regime. Patient Capital Quiet Activity-pressure buy-signal status for institutional accumulation timing. Next-Week Expectancy Positive 58.42% Historical one-week expectancy contributes to the evidence score when direction is confirmed. News sentiment 53/100 10 relevant articles in the latest sentiment read.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is 24.1% above the Trend Line and sits at 86.7% of its 52-week range. The latest completed week returned 0.1%, after a -0.6% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 0.8x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul 7 Aug
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.9312-week average 0.71

12-week confirmation

Trend active9/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure12/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership9/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.93Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers33 reversal markers

No recent accumulation markers. 3 reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is -0.6% over four weeks, 37.7% over 12 weeks, and 30.6% over one year. The current trend has remained active for 9 consecutive weeks.

Performance by holding period

1W0.1%
4W-0.6%
12W37.7%
26W41.8%
52W30.6%
Active trend streak9 weeks
Active weeks in one year27
Trend breadth51.9%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.98Latest activity-pressure read.
Pressure change-42.3%Four-week change in activity pressure.
Leadership15.98Latest relative-leadership reading.
RS change-12.4%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

A published fundamentals and factor snapshot is not available for this company.

Open full factor analysis

No published fundamental snapshot is available for this company.

05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment53/100

Weighted news tone is neutral across 10 relevant articles.

1 positive · 9 neutral · 0 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-5.2%Distance below the 52-week high.
13-week volatility5.7%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher16 of 269 weeks finished lower.
Best week+20.2%Week of 12 Jun.
Worst week-4.5%Week of 10 Jul.
Latest week+0.1%Week of 7 Aug.

Shape of recent returns

Strong gains3
Modest gains13
Flat weeks1
Modest losses8
Sharp losses1
Recent vol5.7%13-week weekly-return volatility.
Base vol4.2%52-week weekly-return volatility.
Up/down split29/22Count of positive and negative weeks in the 52-week window.
Average skew3.0% / -2.5%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

IndustryFI Department Stores
4-week rank1 / 1
Group average-0.6%
Trend breadth100.0%
Trend100.0%active weekly trend signals
MD100.0%positive activity pressure
RS100.0%positive relative leadership

Four-week leaders

PUUILO · HEL-0.6%
08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

Weekly tape65/100

Trend, activity pressure, participation, and risk combine to a 65/100 tape read.

 Indicator analysis73/100

Latest 12-week confirmation: trend 9/12, activity pressure 12/12, relative leadership 9/12.

Activity pressure 0.93; 3 reversal markers Next-Week ExpectancyPositive 58.42%

Next-week expectancy is positive with a 58.42% historical one-week setup read.

Adds short-term historical context without overriding trend, activity, or relative leadership. Factors50/100

No published factor snapshot is available yet.

 Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal Sentiment53/100

Weighted news tone is neutral across 10 relevant articles.

Puuilo Oyj Revenue Breakdown – FWB:8JQ Insiders50/100

No recent insider transaction evidence is stored.

 Earnings50/100

No stored earnings event is currently attached to this ticker.
WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
7 Aug 202617.14 EUR0.1%13.81 EUR10.62 EUR0.9815.98256.7KOn
31 Jul 202617.12 EUR0.8%13.65 EUR10.55 EUR1.1616.26302.9KOn
24 Jul 202616.98 EUR-0.4%13.49 EUR10.48 EUR1.3515.75282.6KOn
17 Jul 202617.04 EUR-1.2%13.33 EUR10.42 EUR1.5416.75393.3KOn
10 Jul 202617.24 EUR-4.5%13.16 EUR10.35 EUR1.7018.24369.8KOn
3 Jul 202618.06 EUR2.6%13.00 EUR10.28 EUR1.7422.17286.7KOn
26 Jun 202617.60 EUR1.5%12.87 EUR10.20 EUR1.5821.7982.7KOn
19 Jun 202617.34 EUR2.7%12.76 EUR10.13 EUR1.3118.48670.0KOn
12 Jun 202616.88 EUR20.2%12.65 EUR10.06 EUR0.9813.67486.3KOn
5 Jun 202614.04 EUR6.8%12.55 EUR9.99 EUR0.61-7.36145.8KOff
29 May 202613.14 EUR2.2%12.54 EUR9.94 EUR0.43-13.57238.9KOff
22 May 202612.86 EUR3.3%12.57 EUR9.90 EUR0.37-16.10375.4KOff
15 May 202612.45 EUR0.0%12.61 EUR9.85 EUR0.40-16.37315.4KOff
8 May 202612.45 EUR-1.7%12.66 EUR9.81 EUR0.54-16.36331.4KOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.

Evidence context