MEX Equity Snapshot

HOTEL Weekly Equity Report

Grupo Hotelero Santa Fe, S.A.B. de C.V.

Interactive chart JSON snapshot
Latest Close 4.79 MXN 12 Jun 2026
1W Return 1.9% latest completed week
4W Return 0.2% short-term follow-through
12W Return 19.8% quarterly tape
Trend Breadth 48.1% 25 of 52 weeks active
Volume Ratio 0.0x vs 13-week average
Company Brief

What the company does

Grupo Hotelero Santa Fe, S.A.B. de C.V. acquires, develops, and operates beach and urban hotels in Mexico. It operates in three segments: Urban Services, Resort Services, and Operator and Holding. The company operates a portfolio of 27 hotels under the Krystal Grand, Krystal Hotels & Resorts, Krystal Beach, and Krystal Urban brands, as well as under licensed brands, such as Hilton, Hilton Resorts, Hilton Garden Inn, and Hampton Inn & Suites. It also operates third-party hotels. Grupo Hotelero Santa Fe, S.A.B. de C.V. was incorporated in 2006 and is based in Mexico City, Mexico.

Snapshot

What the weekly tape is saying

HOTEL closed the latest completed week at 4.79 MXN. The 4-week return is 0.2% and the 12-week return is 19.8%. Trend Signal is active, Market Dynamics is 0.82. Setup signature: Balanced read with a 61/100 composite read.

Trend Signal Active
Market Dynamics No fresh buy
Price vs Trend 13.8%
Volume 0.0x
Setup Cockpit

A compressed read of the whole setup

The radar blends trend persistence, momentum, Market Dynamics, Relative Strength, volume confirmation, and risk control into one weekly cockpit.

Composite setup radar

Scoreboard

Trend 71 Persistence of active Trend Signal over the last year and current streak.
Momentum 68 Blend of 4-week and 12-week follow-through.
Dynamics 61 Latest Market Dynamics and whether pressure has improved over four weeks.
Relative Strength 92 Relative leadership and short-term RS change.
Volume 0 Participation compared with the 13-week volume baseline.
Risk Control 74 Drawdown and recent weekly volatility pressure.

16-week signal tape

27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun
Weekly return bar Trend Signal dot Positive Market Dynamics dot
Price Action

Price, Trend Line, and Fair Value

Weekly price context with the latest close, trend position, Fair Value gap, drawdown, and 52-week range location.

52-week price path

Price Trend Line Fair Value

Price map

Trend Line
4.21 MXN
Vs Trend Line
13.8%
Fair Value
3.88 MXN
Vs Fair Value
23.4%
52W High
5.02 MXN
52W Low
3.30 MXN
Drawdown
-4.6%
Range Position
86.6%
Momentum

Returns and trend persistence

Return windows separate the latest week from short-term and medium-term follow-through.

Return windows

1W 1.9%
4W 0.2%
12W 19.8%
26W 27.7%
52W 20.4%

Trend read

Active Streak
24 weeks
52W Active Weeks
25
52W Active Breadth
48.1%
Sector Scope
MX Consumer Cyclical
Sector Rank
25 of 97
Sector Percentile
75.0%
Peer Context

Sector and industry pulse

Peer breadth helps separate a stock-specific move from a broader group rotation.

Market Dynamics

Pressure, Relative Strength, and expectation

Market Dynamics and Relative Strength show whether buying pressure and relative leadership are confirming the price move.

Dynamics path

Market Dynamics Relative Strength

Signal state

Market Dynamics
0.82
4W MD Change
-43.9%
Relative Strength
14.15
4W RS Change
-1.0%
Expectation
Negative
Probability
31.56%
Volume

Participation and confirmation

Volume tells us whether the latest weekly move is being confirmed by unusual participation.

52-week volume profile

Volume map

Latest Volume
6.6K
13W Average
658.1K
52W Average
260.3K
Vs 13W
0.0x
Vs 52W
0.0x
Risk Anatomy

Volatility, downside weeks, and return shape

A compact risk profile shows whether the move is steady, volatile, or being driven by sharp one-week jumps.

26-week return distribution

Risk map

13W Volatility
4.0%
52W Volatility
3.6%
Upside Weeks
19
Downside Weeks
20
Downside Breadth
38.5%
Avg Gain / Loss
4.1% / -2.8%
Context

Classification, opportunities, risks, and watch points

Top-level read across company classification, constructive evidence, caution points, and the next things that matter.

Classification

Exchange
MEX
Country
MX
Sector
Consumer Cyclical
Industry
Lodging
Currency
MXN
Market Cap
3.5B

Opportunity signals

  • Trend Signal is active with a 24-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Price is above Fair Value, showing premium demand versus the model.
  • Market Dynamics is positive on the latest completed week.

Risk signals

  • No major top-level risk cluster is currently dominant.

Watch next

  • Price is close to its 52-week high; watch for continuation or exhaustion.
  • Trend Line remains the key weekly regime level.
  • Market Dynamics is the pressure gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Weekly Tape

Recent completed weeks

The latest weekly rows behind the report snapshot.

Week Close Return Trend Fair Value MD RS Volume Signal
12 Jun 2026 4.79 MXN 1.9% 4.21 MXN 3.88 MXN 0.82 14.15 6.6K On
5 Jun 2026 4.70 MXN -3.5% 4.17 MXN 3.88 MXN 0.97 15.12 8.5K On
29 May 2026 4.87 MXN 4.7% 4.14 MXN 3.88 MXN 1.23 15.23 46.3K On
22 May 2026 4.65 MXN -2.7% 4.10 MXN 3.87 MXN 1.32 10.56 35.5K On
15 May 2026 4.78 MXN -4.0% 4.06 MXN 3.87 MXN 1.46 14.29 8.8K On
8 May 2026 4.98 MXN -0.4% 4.02 MXN 3.87 MXN 1.51 16.01 97.5K On
1 May 2026 5.00 MXN 9.9% 3.97 MXN 3.86 MXN 1.41 20.03 640.1K On
24 Apr 2026 4.55 MXN 0.0% 3.93 MXN 3.86 MXN 1.15 7.22 8.1K On
17 Apr 2026 4.55 MXN -0.2% 3.89 MXN 3.85 MXN 1.01 6.23 5.6K On
10 Apr 2026 4.56 MXN 6.0% 3.86 MXN 3.85 MXN 0.77 5.92 9.4K On
3 Apr 2026 4.30 MXN 2.4% 3.82 MXN 3.85 MXN 0.55 0.04 27.5K On
27 Mar 2026 4.20 MXN 5.0% 3.79 MXN 3.85 MXN 0.51 1.68 3.4M On
20 Mar 2026 4.00 MXN -1.2% 3.77 MXN 3.85 MXN 0.44 0.40 4.3M On
13 Mar 2026 4.05 MXN 0.0% 3.75 MXN 3.85 MXN 0.21 -1.02 39.1K On