ADS GER Week ended 07 Aug 2026

Weekly Investor Report

adidas AG · Consumer Cyclical · Footwear & Accessories

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Latest close 164.1 EUR
2.9% latest week
Weekly setup

Mixed setup

The weekly trend is active. Price is 6.1% above the Trend Line and sits at 55.9% of its 52-week range. The latest completed week returned 2.9%, after a -9.8% four-week move. The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks strongly; valuation is neither clearly cheap nor expensive. The latest news-sentiment score is 55/100.

Setup score 43 out of 100
Latest Close 164.1 EUR 7 Aug 2026
1W Return 2.9% latest completed week
4W Return -9.8% short-term follow-through
12W Return 12.6% quarterly tape
Trend Breadth 13.5% 7 of 52 weeks active
Volume Ratio 1.5x vs 13-week average
What is working
  • The trend backdrop is active with a 7-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Activity pressure is positive on the latest completed week.
  • Volume is elevated versus the 13-week average, confirming attention.
What could go wrong
  • Price is below Fair Value, so the market is still discounting the latest tape.
  • Next-week expectancy is negative at 41.76% based on similar historical setup states.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through 2.9% Latest completed week; four-week move -9.8%. Indicator stack 32/63 Trend and activity pressure are weighted against the latest 12-week confirmation window. Trend backdrop Active The trend backdrop defines the current weekly regime. Patient Capital Quiet Activity-pressure buy-signal status for institutional accumulation timing. Next-Week Expectancy Negative 41.76% Historical one-week expectancy contributes to the evidence score when direction is confirmed. News sentiment 55/100 18 relevant articles in the latest sentiment read.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is 6.1% above the Trend Line and sits at 55.9% of its 52-week range. The latest completed week returned 2.9%, after a -9.8% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 1.5x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul 7 Aug
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.7512-week average 0.44

12-week confirmation

Trend active7/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure12/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership7/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.75Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is -9.8% over four weeks, 12.6% over 12 weeks, and -0.2% over one year. The current trend has remained active for 7 consecutive weeks.

Performance by holding period

1W2.9%
4W-9.8%
12W12.6%
26W9.3%
52W-0.2%
Active trend streak7 weeks
Active weeks in one year7
Trend breadth13.5%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.83Latest activity-pressure read.
Pressure change-27.9%Four-week change in activity pressure.
Leadership-5.26Latest relative-leadership reading.
RS change-157.5%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks strongly; valuation is neither clearly cheap nor expensive.

Open full factor analysis
Factor week 09 Aug 2026 Financial statements through 31 Mar 2026 Field coverage 91% Model confidence 85%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength21/100Blend of value, momentum, and quality. Underlying universe rank 80; rank 1 is best.
Value27/100Relative valuation strength. Underlying universe rank 74; rank 1 is best.
Quality59/100Profitability and accounting quality. Underlying universe rank 42; rank 1 is best.
Momentum39/100Medium-term price momentum. Underlying universe rank 62; rank 1 is best.
Growth85/100Revenue and earnings growth. Underlying universe rank 16; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Value-quality framework51/100Value and quality alignment from the Sharemaestro SVQF framework.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
20.6x
Price divided by trailing earnings.
Price / sales
1.1x
Market value relative to trailing revenue.
EV / EBITDA
10.3x
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
2.5%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
51.4%
Gross profit retained from each unit of revenue.
Operating margin
8.5%
Operating profit retained from revenue.
Free-cash-flow margin
3.4%
Free cash flow generated from revenue.
Return on invested capital
14.6%
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
4.8%
Latest one-year revenue growth.
EPS growth
75.3%
Latest one-year earnings-per-share growth.
Free-cash-flow growth
-88.4%
Latest one-year free-cash-flow growth.
Piotroski F-score
6/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
1.7%
Cash dividends relative to market value.
Buyback yield
1.8%
Net share repurchases relative to market value.
Shareholder yield
3.5%
Dividend yield plus net buyback yield.
Net debt / EBITDA
1.5x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment55/100

Weighted news tone is neutral across 18 relevant articles.

5 positive · 12 neutral · 1 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-14.9%Distance below the 52-week high.
13-week volatility4.8%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher13 of 2613 weeks finished lower.
Best week+9.2%Week of 12 Jun.
Worst week-9.8%Week of 6 Mar.
Latest week+2.9%Week of 7 Aug.

Shape of recent returns

Strong gains5
Modest gains8
Flat weeks0
Modest losses9
Sharp losses4
Recent vol4.8%13-week weekly-return volatility.
Base vol4.6%52-week weekly-return volatility.
Up/down split27/25Count of positive and negative weeks in the 52-week window.
Average skew3.5% / -3.6%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

IndustryDE Footwear & Accessories
4-week rank3 / 3
Group average-6.7%
Trend breadth66.7%
Trend66.7%active weekly trend signals
MD66.7%positive activity pressure
RS33.3%positive relative leadership

Four-week leaders

PUM · GER-3.8%NKE · GER-6.4%ADS · GER-9.8%
08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

Weekly tape42/100

Trend, activity pressure, participation, and risk combine to a 42/100 tape read.

 Indicator analysis69/100

Latest 12-week confirmation: trend 7/12, activity pressure 12/12, relative leadership 7/12.

Activity pressure 0.75; No reversal markers Next-Week ExpectancyNegative 41.76%

Next-week expectancy is negative with a 41.76% historical one-week setup read.

Adds short-term historical context without overriding trend, activity, or relative leadership. Factors35/100

O'Shaughnessy factor stack blends value, quality, momentum, and confidence.

Buyback Yield rank 22; Small Cap Core rank 70 SVQF51/100

Value and quality alignment from the Sharemaestro SVQF framework.

Composite rank 183.0 of 375 Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal Sentiment55/100

Weighted news tone is neutral across 18 relevant articles.

adidas AG (ADDYY) Stock Price, News, Quote & History Insiders50/100

No recent insider transaction evidence is stored.

 Earnings50/100

No stored earnings event is currently attached to this ticker.
WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
7 Aug 2026164.1 EUR2.9%154.6 EUR188.5 EUR0.83-5.264.2MOn
31 Jul 2026159.4 EUR-8.2%154.6 EUR188.6 EUR1.11-5.629.4MOn
24 Jul 2026173.6 EUR-4.1%154.7 EUR188.7 EUR1.224.723.3MOn
17 Jul 2026181.1 EUR-0.4%154.3 EUR188.7 EUR1.2210.052.5MOn
10 Jul 2026181.9 EUR-1.9%153.7 EUR188.6 EUR1.169.142.9MOn
3 Jul 2026185.3 EUR2.0%153.1 EUR188.5 EUR1.087.77276.6KOn
26 Jun 2026181.7 EUR3.9%152.3 EUR188.4 EUR1.0310.02612.5KOn
19 Jun 2026174.9 EUR-0.8%151.5 EUR188.3 EUR1.124.331.3MOff
12 Jun 2026176.4 EUR9.2%150.6 EUR188.3 EUR1.136.33814.5KOff
5 Jun 2026161.4 EUR-3.1%150.1 EUR188.2 EUR1.01-3.47459.2KOff
29 May 2026166.6 EUR7.8%149.8 EUR188.2 EUR0.99-2.334.5MOff
22 May 2026154.5 EUR6.0%149.6 EUR188.1 EUR0.79-9.233.1MOff
15 May 2026145.7 EUR-0.8%150.6 EUR188.1 EUR0.39-11.722.9MOff
8 May 2026146.9 EUR1.5%152.0 EUR188.2 EUR0.18-13.163.7MOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.

Evidence context