PUM VIE Week ended 07 Aug 2026

Weekly Investor Report

PUMA SE · Consumer Cyclical · Footwear & Accessories

Latest close 27.36 EUR
-1.2% latest week
Weekly setup

Mixed setup

The weekly trend is active. Price is 9.2% above the Trend Line and sits at 81.8% of its 52-week range. The latest completed week returned -1.2%, after a -2.9% four-week move. The latest news-sentiment score is 50/100.

Setup score 59 out of 100
Latest Close 27.36 EUR 7 Aug 2026
1W Return -1.2% latest completed week
4W Return -2.9% short-term follow-through
12W Return 3.1% quarterly tape
Trend Breadth 57.7% 30 of 52 weeks active
Volume Ratio 3.3x vs 13-week average
What is working
  • The trend backdrop is active with a 30-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Activity pressure is positive on the latest completed week.
  • Volume is elevated versus the 13-week average, confirming attention.
What could go wrong
  • Price is below Fair Value, so the market is still discounting the latest tape.
  • Next-week expectancy is negative at 43.56% based on similar historical setup states.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is 9.2% above the Trend Line and sits at 81.8% of its 52-week range. The latest completed week returned -1.2%, after a -2.9% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 3.3x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul 7 Aug
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.9212-week average 0.92

12-week confirmation

Trend active12/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure12/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership9/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.92Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is -2.9% over four weeks, 3.1% over 12 weeks, and 51.0% over one year. The current trend has remained active for 30 consecutive weeks.

Performance by holding period

1W-1.2%
4W-2.9%
12W3.1%
26W19.9%
52W51.0%
Active trend streak30 weeks
Active weeks in one year30
Trend breadth57.7%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.36Latest activity-pressure read.
Pressure change-65.2%Four-week change in activity pressure.
Leadership-2.01Latest relative-leadership reading.
RS change-158.3%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

A published fundamentals and factor snapshot is not available for this company.

Open full factor analysis

No published fundamental snapshot is available for this company.

05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment50/100

Weighted news tone is neutral across 3 relevant articles.

0 positive · 3 neutral · 0 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-8.9%Distance below the 52-week high.
13-week volatility4.7%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher13 of 2613 weeks finished lower.
Best week+11.4%Week of 10 Apr.
Worst week-7.7%Week of 5 Jun.
Latest week-1.2%Week of 7 Aug.

Shape of recent returns

Strong gains8
Modest gains5
Flat weeks0
Modest losses9
Sharp losses4
Recent vol4.7%13-week weekly-return volatility.
Base vol7.8%52-week weekly-return volatility.
Up/down split28/24Count of positive and negative weeks in the 52-week window.
Average skew6.7% / -5.5%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
7 Aug 202627.36 EUR-1.2%25.05 EUR33.47 EUR0.36-2.0122.9KOn
31 Jul 202627.70 EUR-0.4%24.92 EUR33.70 EUR0.682.3319.7KOn
24 Jul 202627.80 EUR-3.1%24.75 EUR33.91 EUR0.722.8110.7KOn
17 Jul 202628.68 EUR1.8%24.54 EUR34.11 EUR1.017.4612.1KOn
10 Jul 202628.18 EUR5.0%24.35 EUR34.27 EUR1.043.4414.7KOn
3 Jul 202626.84 EUR0.1%24.14 EUR34.44 EUR1.00-3.0415On
26 Jun 202626.81 EUR-5.0%23.95 EUR34.59 EUR1.05-1.264.4KOn
19 Jun 202628.23 EUR-0.9%23.70 EUR34.75 EUR1.071.600On
12 Jun 202628.49 EUR6.2%23.28 EUR34.89 EUR1.106.610On
5 Jun 202626.82 EUR-7.7%22.88 EUR35.02 EUR1.063.112On
29 May 202629.05 EUR-0.1%22.51 EUR35.15 EUR1.0610.284.1KOn
22 May 202629.07 EUR9.5%22.16 EUR35.25 EUR1.0313.211.1KOn
15 May 202626.54 EUR6.3%21.93 EUR35.35 EUR0.915.461.4KOn
8 May 202624.96 EUR-3.5%21.75 EUR35.46 EUR0.82-1.50921On
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.

Evidence context