- Volume is elevated versus the 13-week average, confirming attention.
MCD
VIE
Week ended 07 Aug 2026
Weekly Investor Report
McDonald's Corporation · Consumer Cyclical · Restaurants
Latest close
237.5 EUR
1.4%
latest week
Weekly setup
Weak trend
The weekly trend is not active. Price is -6.7% below the Trend Line and sits at 13.6% of its 52-week range. The latest completed week returned 1.4%, after a -1.9% four-week move. The latest news-sentiment score is 50/100.
Setup score
39
out of 100
Latest Close
237.5 EUR
7 Aug 2026
1W Return
1.4%
latest completed week
4W Return
-1.9%
short-term follow-through
12W Return
0.8%
quarterly tape
Trend Breadth
34.6%
18 of 52 weeks active
Volume Ratio
1.6x
vs 13-week average
- The trend backdrop is inactive, so price action has not confirmed a constructive regime.
- Price is below the Trend Line, which keeps downside pressure in focus.
- Price is below Fair Value, so the market is still discounting the latest tape.
- Activity pressure is negative, which weakens the current setup.
- Trend Line remains the key weekly regime level.
- Activity pressure is the gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through
1.4%
Latest completed week; four-week move -1.9%.
Indicator stack
19/54
Trend and activity pressure are weighted against the latest 12-week confirmation window.
Trend backdrop
Active
The trend backdrop defines the current weekly regime.
Patient Capital
Quiet
Activity-pressure buy-signal status for institutional accumulation timing.
News sentiment
50/100
0 relevant articles in the latest sentiment read.
01 · Price action
Study the full chart
Where price is—and whether the trend supports it
The weekly trend is not active. Price is -6.7% below the Trend Line and sits at 13.6% of its 52-week range. The latest completed week returned 1.4%, after a -1.9% four-week move.
52-week price path
Price vs Trend Line and Fair Value
Price
Trend Line
Fair Value
02 · Volume and demand
Is real participation confirming the move?
Latest weekly volume is 1.6x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.
26-week volume confirmation
Bar height shows volume; colour shows the weekly price direction
13 Feb
20 Feb
27 Feb
6 Mar
13 Mar
20 Mar
27 Mar
3 Apr
10 Apr
17 Apr
24 Apr
1 May
8 May
15 May
22 May
29 May
5 Jun
12 Jun
19 Jun
26 Jun
3 Jul
10 Jul
17 Jul
24 Jul
31 Jul
7 Aug
Up week
Down week
Demand beneath price
Activity pressure and institutional-style signals
These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.
Activity pressure path
Latest 0.0712-week average 0.10
12-week confirmation
Trend active0/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure0/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.07Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers
No recent accumulation markers. No reversal markers.
03 · Momentum and leadership
Is performance persistent—and is the stock leading?
Performance is -1.9% over four weeks, 0.8% over 12 weeks, and -7.4% over one year. The current trend has remained active for 0 consecutive weeks.
Performance by holding period
Active trend streak0 weeks
Active weeks in one year18
Trend breadth34.6%
Activity pressure vs relative leadership
Activity pressureRelative leadership
Pressure-0.14Latest activity-pressure read.
Pressure change80.9%Four-week change in activity pressure.
Leadership-25.17Latest relative-leadership reading.
RS change-4.5%Four-week change in relative leadership.
04 · Fundamentals and valuation
Open full factor analysis
What investors are paying for—and the quality behind it
A published fundamentals and factor snapshot is not available for this company.
No published fundamental snapshot is available for this company.
05 · Ownership, options, and sentiment
What other market participants are doing
Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.
Insider activity-
No recent insider transactions are stored for this company.
News sentiment50/100
Weighted news tone is neutral across 0 relevant articles.
0 positive · 0 neutral · 0 negativePatient CapitalQuiet
Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal
06 · Catalysts and risk
What can move the shares—and how volatile the path has been
Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.
Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-17.1%Distance below the 52-week high.
13-week volatility1.8%Standard deviation of weekly returns.
Weekly gains and losses
Latest 26 completed weeksEach bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.
13 Feb
13 Mar
10 Apr
8 May
5 Jun
3 Jul
7 Aug
Weeks higher10 of 2616 weeks finished lower.
Best week+3.2%Week of 27 Feb.
Worst week-5.7%Week of 20 Mar.
Latest week+1.4%Week of 7 Aug.
Shape of recent returns
Strong gains0
Modest gains10
Flat weeks0
Modest losses14
Sharp losses2
Recent vol1.8%13-week weekly-return volatility.
Base vol2.1%52-week weekly-return volatility.
Up/down split25/27Count of positive and negative weeks in the 52-week window.
Average skew1.6% / -1.7%Average positive week versus average negative week.
07 · Sector and peer context
Is this stock leading—or simply moving with its group?
Sector and industry breadth distinguish company-specific strength from a broad group move.
SectorAT Consumer Cyclical
4-week rank67 / 100
Group average2.3%
Trend breadth45.0%
Trend45.0%active weekly trend signals
MD62.0%positive activity pressure
RS11.0%positive relative leadership
Four-week leaders
IndustryAT Restaurants
4-week rank3 / 6
Group average-2.6%
Trend breadth16.7%
Trend16.7%active weekly trend signals
MD50.0%positive activity pressure
RS0.0%positive relative leadership
Four-week leaders
08 · Evidence and weekly data
The underlying research record
Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.
Weekly tape36/100
Trend, activity pressure, participation, and risk combine to a 36/100 tape read.
Indicator analysis10/100Latest 12-week confirmation: trend 0/12, activity pressure 0/12, relative leadership 0/12.
Activity pressure 0.07; No reversal markers Factors50/100No published factor snapshot is available yet.
Patient CapitalQuietActivity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal Sentiment50/100Weighted news tone is neutral across 0 relevant articles.
Insiders50/100No recent insider transaction evidence is stored.
Earnings50/100No stored earnings event is currently attached to this ticker.
| Week | Close | Return | Trend Line | Fair Value | Pressure | Leadership | Volume | Trend |
|---|---|---|---|---|---|---|---|---|
| 7 Aug 2026 | 237.5 EUR | 1.4% | 254.5 EUR | 254.0 EUR | -0.14 | -25.17 | 1.3K | Off |
| 31 Jul 2026 | 234.3 EUR | 0.2% | 255.3 EUR | 254.0 EUR | -0.17 | -24.52 | 895 | Off |
| 24 Jul 2026 | 233.9 EUR | -2.1% | 256.0 EUR | 254.1 EUR | -0.27 | -25.27 | 898 | Off |
| 17 Jul 2026 | 238.8 EUR | -1.4% | 257.0 EUR | 254.2 EUR | -0.47 | -23.15 | 996 | Off |
| 10 Jul 2026 | 242.1 EUR | -0.7% | 258.0 EUR | 254.3 EUR | -0.72 | -24.08 | 2.2K | Off |
| 3 Jul 2026 | 243.9 EUR | 2.8% | 258.8 EUR | 254.3 EUR | -1.00 | -25.00 | 276 | Off |
| 26 Jun 2026 | 237.2 EUR | -2.9% | 259.6 EUR | 254.3 EUR | -1.20 | -25.78 | 289 | Off |
| 19 Jun 2026 | 244.2 EUR | -1.5% | 260.5 EUR | 254.4 EUR | -1.22 | -25.52 | 23 | Off |
| 12 Jun 2026 | 247.8 EUR | 2.7% | 261.2 EUR | 254.5 EUR | -1.23 | -21.75 | 312 | Off |
| 5 Jun 2026 | 241.3 EUR | 1.7% | 261.5 EUR | 254.5 EUR | -1.21 | -22.20 | 246 | Off |
| 29 May 2026 | 237.3 EUR | -1.2% | 262.1 EUR | 254.5 EUR | -1.08 | -24.84 | 715 | Off |
| 22 May 2026 | 240.2 EUR | 2.0% | 262.7 EUR | 254.6 EUR | -0.99 | -22.45 | 869 | Off |
| 15 May 2026 | 235.6 EUR | -0.4% | 263.4 EUR | 254.7 EUR | -0.98 | -22.97 | 1.9K | Off |
| 8 May 2026 | 236.4 EUR | -4.6% | 264.2 EUR | 254.8 EUR | -0.98 | -23.61 | 3.0K | Off |
How to use this report
This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.