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finance.yahoo.com Market update

Rise of AI shopping pushes merchants to protect loyalty, Adyen says

By Leo Marchandon and Gianluca Lo Nostro Aug 13 (Reuters) - The increasing prevalence of AI chatbots handling consumer shopping is pushing merchants to uphold more ‌direct customer relationships over fears of losing their loyalty and repeated ‌purchases, payments firm Adyen said on Thursday. Traditionally, consumers have browsed, logged in and paid directly through online ​channels. AI-driven shopping …

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