Goodyear, Blizzard, Roku, Slim Jim Get Behind Jimothy Raccoon 07/28/2026
Brands like Goodyear, Blizzard, Roku, and Slim Jim are leveraging the viral fame of 'Jimothy Raccoon,' a rotund raccoon from Seattle, in their marketing efforts. This strategy, known as "newsjacking," involves tying trending stories to brand promotion, ranging from tire safety to in-game appearances …