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AI Shopping is Sending Better Leads to Ulta and Etsy. Can They Keep the Customer?
On August 7, Reuters reported that 41% of U.S. consumers used generative AI for online shopping in June, according to Adobe Analytics. The traffic also appeared unusually valuable. Visitors referred by AI services generated 41% more revenue per visit than those arriving through traditional channels. Ulta Beauty, Inc. (NASDAQ:ULTA) said shoppers arriving through Gemini and ChatGPT showed roughly …