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Top Harley-Davidson (HOG) Competitors 2026

HARLEY-DAVIDSON, INC. SEC Filing (Aug 13, 2026)

This article details an SEC Form 144 filing by Harley-Davidson, Inc. (HOG) on August 13, 2026. The filing indicates a proposed sale of 3,750 shares of common stock, acquired through restricted stock lapse, with an aggregate market value of $100,687. The transaction is handled …

Harley-Davidson Jumps 5.5% Amid Sector-Wide Rally

Harley-Davidson shares rose 5.5% to $27.40, participating in a broader rally across the recreational vehicles sector. This sector-wide momentum, also seen in LVWR and EMPD, suggests a potential shift in investor sentiment and interest in recreational vehicle makers after a challenging period. The rally …

Harley-Davidson Inc. stock rises Thursday, outperforms market

Harley-Davidson Inc. (HOG) stock rallied 7.24% on Thursday, closing at $27.85, significantly outperforming the broader market. The S&P 500 Index rose 0.65% and the Dow Jones Industrial Average rose 0.13% on the same day. Despite the gain, the stock remains 10.88% below its 52-week …

Harley-Davidson Inc. stock falls Wednesday, underperforms market

Shares of Harley-Davidson Inc. (HOG) fell 2.81% on Wednesday, closing at $25.97. This decline occurred during a mixed trading session where the S&P 500 Index rose, but the Dow Jones Industrial Average slightly decreased. The stock's fall ended a three-day winning streak for Harley-Davidson.

Tilley Harley-Davidson to Host 1970s Motorcycle Show

Tilley Harley-Davidson will host "Freedom Revival," a 1970s-themed motorcycle show and community event, on Saturday, August 29, 2026, in Statesville, North Carolina. The event will feature a judged competition for Harley-Davidson Shovelhead and Ironhead motorcycles, live music, costume contests, and food. It also highlights …

Insider Buying: Harley-Davidson (NYSE:HOG) CEO Purchases $258,900.00 in Stock

Harley-Davidson CEO Artie Starrs recently purchased 10,000 shares of company stock for $258,900, increasing his stake by 66.67% to 25,000 shares. This insider buying follows the company's strong quarterly results, which surpassed EPS and revenue estimates, though revenue saw a slight year-over-year decline. Despite …

Donald Smith & Co. reports 8.81% Harley-Davidson (HOG) stake

Donald Smith & Co., Inc., along with DSCO Value Fund, L.P., has reported a beneficial ownership of 9,279,072 shares of Harley-Davidson, Inc. (HOG) common stock, which represents 8.81% of the class as of June 30, 2026. Donald Smith & Co. holds sole voting power …

Sun Harley-Davidson Schedules Grand Reopening of Renovated Showroom

Sun Harley-Davidson, Colorado's original Harley-Davidson dealership, is celebrating its 50th anniversary and the grand reopening of its renovated showroom on Saturday, August 22, 2026. The event will feature live music, food trucks, giveaways, and the chance to win a new 2026 Harley-Davidson Street Glide, …

Bulldog Harley-Davidson Turns Missed Calls Into Booked Business With Revmo AI

Bulldog Harley-Davidson, an independent dealership in Smithfield, North Carolina, has successfully implemented Revmo AI to manage inbound calls across its sales, service, and parts departments. In its first eight weeks, Revmo AI answered nearly 1,200 calls, booked 69 appointments, and recovered an estimated $37,000 …

Is Soft Core Demand and Cash Flow Pressure Reshaping Harley-Davidson’s Brand-First Strategy (HOG)?

The Cheapest Harley-Davidson That Still Feels Properly American

Harley-Davidson has introduced the 2026 Deadwood, a factory bobber designed to evoke the raw, stripped-down aesthetic of postwar American motorcycles. Priced at $17,999, it's $2,000 less than the Heritage Classic it's based on, offering a powerful Milwaukee-Eight 117 engine and modern electronics beneath its …

Harley-Davidson (NYSE:HOG) Delivers Dividend Quality with Consistency and Solid Fundamentals

Tilley Harley-Davidson Hosts Freedom Revival 70's Classic Motorcycle Show in Statesville, NC on Aug 29, 2026

1970s Shovelheads and Ironheads take center stage with the AMCA Blue Ridge Chapter, while Tilley Harley-Davidson highlights two pre-owned CVO Street Glide motorcycles currently available for sale STATESVILLE, N.C., Aug. 9, 2026 /PRNewswire/ -- Tilley Harley-Davidson will host Freedom Revival, a 1970s-themed classic motorcycle …

Harley-Davidson Inc (HOG) Aktuelle Aktien-News

Harley-Davidson Inc. stock rises Friday, outperforms market

Harley-Davidson Inc. (HOG) stock rallied 1.21% on Friday, closing at $26.01, outperforming the broader market. This rise snapped a two-day losing streak for the company's shares. The S&P 500 Index and Dow Jones Industrial Average also saw gains on the same trading day.

RVW Wealth LLC Takes $14.78 Million Position in Harley-Davidson, Inc. $HOG

RVW Wealth LLC recently acquired a significant position in Harley-Davidson, purchasing 604,052 shares valued at approximately $14.78 million, making it about 1.0% of their holdings. Harley-Davidson reported strong quarterly earnings, beating analyst expectations with $0.75 EPS against an estimated $0.65, though revenue saw a …

Q3 EPS Estimates for Harley-Davidson Boosted by Analyst

Zacks Research has increased its Q3 2026 EPS estimate for Harley-Davidson (NYSE:HOG) to $0.39 from $0.37, while maintaining a "Hold" rating on the stock. This revision follows Harley-Davidson's recent quarterly earnings beat, where it

Harley-Davidson (HOG) Reports Weaker Earnings, Is The Stock Fully Priced?

Sei Investments Co. Purchases 114,441 Shares of Harley-Davidson, Inc. $HOG

Sei Investments Co. increased its stake in Harley-Davidson, Inc. (NYSE:HOG) by 100.8% in the first quarter, purchasing an additional 114,441 shares, bringing its total holdings to 228,009 shares valued at $4.6 million. Other institutional investors also adjusted their positions, and insider activity included a …

Harley-Davidson (NYSE:HOG) CFO Jonathan Root Sells 1,554 Shares of Stock

Harley-Davidson CFO Jonathan Root sold 1,554 shares of company stock for approximately $38,664 under a pre-arranged trading plan, reducing his ownership by 5.29%. This transaction occurred as Harley-Davidson's shares fell 1.1% to $26.21, despite the company exceeding Q2 earnings and revenue estimates. The company …

Harley-Davidson Director Nova Buys 40,000 Shares for $983,000. What Does This Say About HOG's Prospects in 2026?

Daniel J. Nova, Director of Harley-Davidson, Inc. (NYSE:HOG), purchased 40,000 shares of common stock on July 31, 2026, according to a recent SEC Form 4 filing. Transaction summary Metric Value Transaction value $982,800 Shares purchased 40,000 Post-transaction shares (directly held) 47,605 Post-transaction value ~$1.17 …

Harley-Davidson (NYSE: HOG) CFO trades 1,554 shares under 10b5-1 plan

Harley-Davidson's CFO and CCO, Jonathan R. Root, sold 1,554 shares of Common Stock on August 3, 2026, at a weighted average price of $24.8802 per share. This sale was conducted under a Rule 10b5-1(c) trading plan adopted on February 17, 2026. Following the transaction, …

Harley-Davidson-controlled electric motorcycle maker LiveWire faces NYSE delisting

LiveWire, the electric motorcycle company controlled by Harley-Davidson, is facing delisting from the NYSE because its shares have traded below $1 for an extended period. The company has stated its intention to address and cure this deficiency. This development follows previous articles discussing analysts' …

Four Rivers Harley-Davidson sells to Steven Towers

Performance Brokerage Services announced the sale of Four Rivers Harley-Davidson to Steven Towers, marking Towers' seventh Harley-Davidson dealership and first in Kentucky. The dealership will be rebranded as Towers' Bourbon Barrel Harley-Davidson. The previous owners, Eddy Soberon and Eric Sternberg, sold the dealership after …

Quantinno Capital Management LP Raises Holdings in Harley-Davidson, Inc. $HOG

Quantinno Capital Management LP significantly increased its stake in Harley-Davidson, Inc. (NYSE:HOG) by 77.0% in the first quarter, bringing its total holdings to 433,999 shares valued at $8.8 million. The article notes that institutional investors collectively own 85.1% of HOG, and while Harley-Davidson recently …

The Long-Distance Tourer That Beats Harley-Davidson On Price And Features

The 2025 Honda Gold Wing Tour offers a compelling alternative to Harley-Davidson's touring lineup, providing a refined, feature-rich long-distance touring experience at a lower price point. It boasts a unique flat-six engine, optional seven-speed dual-clutch transmission, and an airbag, along with extensive standard features …

Harley-Davidson director adds 40,000 shares in open-market buy (NYSE: HOG)

Harley-Davidson director Daniel J Nova recently purchased 40,000 shares of common stock at a weighted average price of $24.5675 per share, increasing his direct holdings to 47,605 shares. This open-market transaction, detailed in a Form 4 filing, involved trades ranging from $24.48 to $24.64 …

Harley-Davidson (HOG) insider Jonathan R Root files to sell 1,554 shares

Jonathan R Root, an insider at Harley-Davidson (HOG), has filed a Form 144 to sell 1,554 shares of common stock through Charles Schwab & Co., Inc. The planned sale, with an aggregate market value of $38,664.00, is scheduled for on or after August 3, …

Harley-Davidson Is Probably Going to Build That Awesome Cafe Racer Concept

Harley-Davidson is likely moving forward with production of its Revolution Max Cafe Racer (RMCR) concept, as evidenced by a recent trademark application. The company also filed a trademark for an RMXR model, suggesting a flat-tracker variant using the same Revolution Max platform. This strategy …

Vanguard Portfolio Management (HOG) reports 5.38% beneficial stake in Harley-Davidson

Vanguard Portfolio Management LLC and its affiliates have reported a beneficial ownership stake of 5.38% in Harley-Davidson Inc. This stake, totaling 5,668,842 shares, includes sole voting power over 43,770 shares and sole dispositive power over all beneficially owned shares. The disclosure was made through …

Harley-Davidson (HOG) Is Down 10.1% After Earnings Drop While Buybacks Continue - What's Changed

Harley-Davidson (HOG) experienced a 10.1% stock drop after reporting a significant decline in second-quarter and first-half net income in July 2026. Despite softening profitability, the company continues its share repurchase program, having bought back approximately 24.5 million shares for $1.33 billion since July 2024. …

Empowered Funds LLC Raises Stock Position in Harley-Davidson, Inc. $HOG

Empowered Funds LLC significantly increased its stake in Harley-Davidson, Inc. (HOG) by 303.4% in the first quarter, now holding 465,085 shares valued at $9.4 million. This move is part of broader institutional investor activity, with various firms adjusting their positions, and collective institutional ownership …