Sharemaestro company-news research for Harley-Davidson, Inc. (HOG), showing current tone, evidence confidence, direct company coverage, sector and industry context, completed price response and the source headlines used on the page. Scores describe published news evidence. Confidence describes the amount, freshness, source breadth and direct company relevance of that evidence. Price context is shown separately.
VIE
Austria
Insufficient evidence
Company news sentiment
Latest HOG news and sentiment
Harley-Davidson, Inc.
Company headlines from the last 30 days, weighted by freshness, relevance, publisher quality and the strength of the wording. Price is shown separately.
Current company news
No current company-news score
No company-specific headline in the last 30 days currently passes the date and relevance checks. The dash means no score; it is not a neutral observation.
Observed headline tone50/100
→
Published 30-day score50/100
Latest source headline
Is Harley-Davidson (HOG) Cheap Following Its New Realtree Collection?
finance.yahoo.com · 19 Sep 2026 03:18
Older, less relevant and less reliable stories count for less. Confidence is shown separately.
Available information
6 current stories are mapped specifically to HOG.
Why there is no score
The stories agree, but freshness-weighted evidence is only 0.000.
Confidence is 0/100, below the threshold for a firm score.
—/100
News scoreNo qualifying directional evidence
0/100
Confidencethin evidence
0%/100
Company news6 company stories
100/100
Story agreement0/100 difference
News history
Daily score and story count over 30 days
31 Aug15 Sep29 Sep
News scoreStory count50 baseline
Confidence
How reliable the score is
Confidence uses the amount of news, separate publishers, direct company relevance, freshness and agreement. A high or low score is not automatically reliable.
Amount of evidence0
0.0 after freshness weightingSource breadth0
0 independent publishersCompany relevance0
share tied directly to this companyFreshness11
recency-weighted evidenceAgreement100
how closely stories agreePublisher mix0
less reliance on one publisherPrice and news history
Weekly price and news-score history
No sufficiently fresh, directly relevant company news is available for a price comparison.
26 completed price weeks20 comparable news-score weeks
One scoring method across the chart.Stored company headlines are recalculated at each weekly point with the current 30-day freshness weighting. Old published snapshots are left unchanged.
03 Apr30 Jun25 Sep
Weekly close, indexedSentiment score
WeekNews scoreCloseWeekly move
25 Sep 202650EUR 22.26-0.9%
18 Sep 202650EUR 22.459999-4.7%
11 Sep 202650EUR 23.5725-2.5%
04 Sep 202650EUR 24.187607+0.8%
28 Aug 202650EUR 23.989185+0.5%
21 Aug 202651EUR 23.870132+0.2%
14 Aug 202652EUR 23.810606+5.5%
07 Aug 202654EUR 22.559999+6.1%
Insufficient evidence
News subjects
What is shaping the score
Market update504 stories · 67%
Deals and strategy501 stories · 17%
Earnings501 stories · 17%
Source mix
Where the evidence comes from
finance.yahoo.com504 stories · 67%
AD HOC NEWS501 stories · 17%
seekingalpha.com501 stories · 17%
Recurring subjects
Subjects appearing most often
Earnings3Apparel2Technology1Share Price1Price Target1Operating Income1Motorcycles1Limited Edition1Industrials1Global Growth1
Earlier readings
How the score has changed
Past and present use the same method.Each point recalculates the previous 30 days of stored company headlines with today's scoring rules. The original stored snapshots remain unchanged.
07 May50 neutral27 Sep 13:21
ConstructiveBalanced or withheldCautious
Changes in the stored score
Scores are rebuilt from stored headlines with the current 30-day method. Days with no change are collapsed.
| Observed | Score | Move | Confidence | Stories | Status |
|---|---|---|---|---|---|
| 27 Sep 13:21 | 50 | +0 | 0/100 (-14) | 6 (-4) | Insufficient |
| 19 Sep 23:59 | 50 | +0 | 14/100 (0) | 10 (+1) | Provisional |
| 18 Sep 23:59 | 50 | +0 | 14/100 (0) | 9 (+1) | Provisional |
| 16 Sep 23:59 | 50 | +0 | 14/100 (0) | 8 (+2) | Provisional |
| 15 Sep 23:59 | 50 | +0 | 14/100 (-2) | 6 (-4) | Provisional |
| 02 Sep 23:59 | 50 | +0 | 16/100 (-10) | 10 (-1) | Provisional |
| 27 Aug 23:59 | 50 | +1 | 26/100 (-1) | 11 (+1) | Provisional |
| 25 Aug 23:59 | 49 | -3 | 27/100 (+4) | 10 (-11) | Provisional |
Evidence behind the direction
What drives this reading?
Shares of weighted directional evidence in 6 retained current headlines. These weights already account for freshness, relevance and publisher limits; they are not additive points of the published score.
No directional evidence to attribute yet
Company news can still be read below. Influence bars appear when a current story qualifies for the directional score.
Source headlines
The news behind the score
Only company-specific stories enter this score. The latest 30 days are shown newest first, with newer stories weighted more heavily and duplicate coverage combined.
—Unscored
Market updateNot used in direction
Is Harley-Davidson (HOG) Cheap Following Its New Realtree Collection?
Harley-Davidson (HOG) is back in the spotlight after releasing a second limited-edition apparel and accessories line with Realtree, pairing camouflage designs with the motorcycle brand's existing clothing range. Harley-Davidson's latest Realtree drop lands after a softer week for the shar…
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
Harley-Davidson (HOG) is back in the spotlight after releasing a second limited-edition apparel and accessories line with Realtree, pairing camouflage designs with the motorcycle brand's existing clothing range. Harley-Davidson's latest Realtree drop lands after a softer week for the shares, with a 7-day share price return of down 7% and a 30-day move of down 6%. However, the year-to-date share price return of 26% contrasts with a 1-year total shareholder return that is down 5%, which hints that recent momentum has cooled even as investors reassess the risks and potential of the business aroun
- Published
- 19 Sep 2026 03:18
- News subject
- Market update
- Why this score
- No clear directional signal in the available text
- Company focus
- Shared story · 78%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 10.4d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
Balance SheetDiscounted Cash FlowEarningsIndustrialsPrice TargetShare Price
—Unscored
Market updateNot used in direction
Die Harley-Davidson-Aktie behauptet sich mit soliden Quartalszahlen und gemischten Analystenstimmen
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
- Published
- 18 Sep 2026 17:18
- News subject
- Market update
- Why this score
- No clear directional signal in the available text
- Company focus
- Main company · 100%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 10.9d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
—Unscored
Deals and strategyNot used in direction
Harley-Davidson unveils new limited-edition apparel collection
[Harley sign] vesilvio/iStock Editorial via Getty Images Harley-Davidson (HOG [https://seekingalpha.com/symbol/HOG]) unveiled its second limited-edition collection of apparel and accessories in partnership with Realtree. The motorcycle company said the collection is for riders and hunters…
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
[Harley sign] vesilvio/iStock Editorial via Getty Images Harley-Davidson (HOG [https://seekingalpha.com/symbol/HOG]) unveiled its second limited-edition collection of apparel and accessories in partnership with Realtree. The motorcycle company said the collection is for riders and hunters who live in both worlds. The Harley-Davidson x Realtree collection was highlighted as pairing Realtree's iconic camouflage with Harley-Davidson's (HOG [https://seekingalpha.com/symbol/HOG]) signature styles. Building on the first collection, the latest drop expands the assortment with new styles, including ca
- Published
- 16 Sep 2026 17:58
- News subject
- Deals and strategy
- Why this score
- Positive financial language
- Company focus
- Shared story · 78%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 12.8d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
ApparelEarningsMotorcyclesOperating Income
—Unscored
Market updateNot used in direction
HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION
Two heritage brands release the next chapter of their partnership, rooted in freedom, adventure, and the outdoors. MILWAUKEE, Sept. 16, 2026 /PRNewswire/ -- Harley-Davidson® (NYSE: HOG) and Realtree® reunite for a second limited-edition collection of apparel and accessories rooted in a sh…
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
Two heritage brands release the next chapter of their partnership, rooted in freedom, adventure, and the outdoors. MILWAUKEE, Sept. 16, 2026 /PRNewswire/ -- Harley-Davidson® (NYSE: HOG) and Realtree® reunite for a second limited-edition collection of apparel and accessories rooted in a shared passion for freedom, adventure, and the outdoors.Shop now at h-d.com/realtree Made for riders and hunters who live in both worlds, the Harley-Davidson x Realtree collection pairs Realtree's iconic camouflage with Harley-Davidson's signature styles. Rooted in freedom and authenticity, every piece is built
- Published
- 16 Sep 2026 15:00
- News subject
- Market update
- Why this score
- No clear directional signal in the available text
- Company focus
- Shared story · 78%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 12.9d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
ApparelCollaborationLimited Edition
—Unscored
Market updateNot used in direction
StackAdapt Welcomes Shopify President Harley Finkelstein as Strategic Advisor
Accomplished entrepreneur and technology leader will advise StackAdapt as the company continues to scale its AI-powered advertising and orchestration platform globally TORONTO, September 15, 2026--(BUSINESS WIRE)--StackAdapt, the leading AI advertising and orchestration platform, today an…
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
Accomplished entrepreneur and technology leader will advise StackAdapt as the company continues to scale its AI-powered advertising and orchestration platform globally TORONTO, September 15, 2026--(BUSINESS WIRE)--StackAdapt, the leading AI advertising and orchestration platform, today announced that Harley Finkelstein, President of Shopify, has joined the company as a strategic advisor. Finkelstein will work closely with StackAdapt's leadership team as the company enters its next phase of global growth and continues expanding its technology beyond programmatic advertising. Finkelstein brings
- Published
- 15 Sep 2026 13:00
- News subject
- Market update
- Why this score
- No clear directional signal in the available text
- Company focus
- Shared story · 78%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 14.0d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
AIAdvertisingGlobal GrowthTechnology
—Unscored
EarningsNot used in direction
Harley-Davidson Estimates Lifted After Q2 on Higher Shipments, HDFS Strength, UBS Says
Harley-Davidson (HOG) earnings estimates were raised following its Q2 results, reflecting "slightly PREMIUM Upgrade to read this MT Newswires article and get so much more. A Silver or Gold subscription plan is required to access premium news articles. Upgrade Already have a subscription? …
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
Harley-Davidson (HOG) earnings estimates were raised following its Q2 results, reflecting "slightly PREMIUM Upgrade to read this MT Newswires article and get so much more. A Silver or Gold subscription plan is required to access premium news articles. Upgrade Already have a subscription? Sign in
- Published
- 02 Sep 2026 15:50
- News subject
- Earnings
- Why this score
- Positive financial language
- Company focus
- Shared story · 78%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 26.9d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
Earnings
Earlier company news
HOG news archive
Stored newest first for historical research. It starts after the newest three pages above and then continues through older news. Each archive page is loaded only when it is opened.
Older news is kept in the archive
There are 26 older HOG headlines. Open one page at a time when you need them.
Open older archiveProvider matches checked
Provider mentions not used in the score
A news provider linked these stories to HOG, but the headline and available text are not mainly about Harley-Davidson, Inc.. They are kept here for transparency and do not affect the score, confidence, history or wider market totals.
Provider mentions are kept separate
Open the list to see which provider matches were checked and left out of HOG sentiment.
Open provider mentionsHow the page works
How to read the score
It describes the weighted balance of qualifying headlines. A score of 50 can mean balanced news or that there is not enough evidence; the status label explains which.
Confidence measures depth, source breadth, direct relevance, freshness and agreement. It does not rise merely because the tone is extreme. This is a rule-based evidence measure, not a calibrated probability.
Weekly price response, trend and fair-value position test whether the market is accepting or rejecting the news. They never rewrite the news score.
It measures news already published. It is not a forecast, recommendation or price target.