Sharemaestro company-news research for Baozun Inc. (9991), showing current tone, evidence confidence, direct company coverage, sector and industry context, completed price response and the source headlines used on the page. Scores describe published news evidence. Confidence describes the amount, freshness, source breadth and direct company relevance of that evidence. Price context is shown separately.

HKG Hong Kong Provisional evidence

Company news sentiment

Latest 9991 news and sentiment

Baozun Inc.

Company headlines from the last 30 days, weighted by freshness, relevance, publisher quality and the strength of the wording. Price is shown separately.

Full chart Weekly report RSS feed
30-day score54Neutral is 50
Early balanced news score 25/100 evidence confidence 91% direct company focus 11 current stories across 3 publishers
Latest weekly closeHKD 7.46week of 4 Sep 2026
Main news subjectEarnings89/100 share of current news
News data statusPartial14 duplicate stories removed

Current company news

Early balanced news score

11 company-specific stories are available, but there are not yet enough fresh stories from separate publishers for a firm reading.

Observed headline tone68/100 Published 30-day score54/100

Older, less relevant and less reliable stories count for less. Confidence is shown separately.

Latest source headline Baozun Swings to Profit as Revenue Climbs and Margins Improve in First Half 2026 TipRanks · 31 Aug 2026 05:08

What supports the score

Direct evidence

11 current stories are mapped specifically to 9991.

Source breadth

The score uses 3 publishers rather than depending on one outlet.

What limits the score

Too little evidence

The stories agree, but freshness-weighted evidence is only 0.245.

Confidence

Confidence is 25/100, below the threshold for a firm score.

54/100
News scoreEarly balanced news score
25/100
Confidencethin evidence
91%/100
Company news11 company stories
89/100
Story agreement11/100 difference

News history

Daily score and story count over 30 days

Daily weighted evidence
13 Aug: 4 stories27 Aug: 5 stories28 Aug: 1 stories31 Aug: 1 stories 13 Aug: tone 50, 4 stories27 Aug: tone 65, 5 stories28 Aug: tone 50, 1 stories31 Aug: tone 66, 1 stories 95505
08 Aug23 Aug06 Sep
News scoreStory count50 baseline

Confidence

How reliable the score is

Separate from direction

Confidence uses the amount of news, separate publishers, direct company relevance, freshness and agreement. A high or low score is not automatically reliable.

Amount of evidence5
0.245 after freshness weighting
Source breadth60
3 independent publishers
Company relevance91
share tied directly to this company
Freshness21
recency-weighted evidence
Agreement89
how closely stories agree
Publisher mix57
less reliance on one publisher

Price and news history

Weekly price and news-score history

Early company-news score

Company-specific news is present, but the evidence has not yet earned enough independent, fresh information weight for price confirmation to be treated as a firm signal.

26 completed price weeks23 comparable news-score weeks
One scoring method across the chart.Stored company headlines are recalculated at each weekly point with the current 30-day freshness weighting. Old published snapshots are left unchanged.
13 Mar 2026: close 6.59, indexed 100.020 Mar 2026: close 5.67, indexed 86.027 Mar 2026: close 6.44, indexed 97.703 Apr 2026: close 6.21, indexed 94.210 Apr 2026: close 6.93, indexed 105.217 Apr 2026: close 7.89, indexed 119.724 Apr 2026: close 7.22, indexed 109.601 May 2026: close 7.28, indexed 110.508 May 2026: close 7.08, indexed 107.415 May 2026: close 6.93, indexed 105.222 May 2026: close 6.73, indexed 102.129 May 2026: close 6.69, indexed 101.505 Jun 2026: close 6.73, indexed 102.112 Jun 2026: close 6.85, indexed 103.919 Jun 2026: close 7.18, indexed 109.026 Jun 2026: close 6.8, indexed 103.203 Jul 2026: close 7.3, indexed 110.810 Jul 2026: close 7.28, indexed 110.517 Jul 2026: close 6.85, indexed 103.924 Jul 2026: close 6.61, indexed 100.331 Jul 2026: close 7.76, indexed 117.807 Aug 2026: close 7.565, indexed 114.814 Aug 2026: close 7.31, indexed 110.921 Aug 2026: close 7.6, indexed 115.328 Aug 2026: close 7.72, indexed 117.104 Sep 2026: close 7.455, indexed 113.1 27 Mar 2026: news score 50, close 6.44, 1 stories5003 Apr 2026: news score 50, close 6.21, 1 stories10 Apr 2026: news score 50, close 6.93, 1 stories17 Apr 2026: news score 50, close 7.89, 1 stories24 Apr 2026: news score 50, close 7.22, 1 stories5008 May 2026: news score 50, close 7.08, 1 stories15 May 2026: news score 50, close 6.93, 1 stories22 May 2026: news score 52, close 6.73, 2 stories29 May 2026: news score 51, close 6.69, 2 stories5105 Jun 2026: news score 50, close 6.73, 2 stories12 Jun 2026: news score 50, close 6.85, 1 stories19 Jun 2026: news score 50, close 7.18, 2 stories26 Jun 2026: news score 50, close 6.8, 2 stories5003 Jul 2026: news score 50, close 7.3, 2 stories10 Jul 2026: news score 50, close 7.28, 3 stories17 Jul 2026: news score 50, close 6.85, 2 stories24 Jul 2026: news score 50, close 6.61, 4 stories5031 Jul 2026: news score 50, close 7.76, 3 stories07 Aug 2026: news score 50, close 7.565, 3 stories14 Aug 2026: news score 50, close 7.31, 7 stories21 Aug 2026: news score 50, close 7.6, 6 stories5028 Aug 2026: news score 55, close 7.72, 11 stories04 Sep 2026: news score 53, close 7.455, 11 stories53 Price index 123.8 102.9 82.0 News score 100 50 0
13 Mar09 Jun04 Sep
Weekly close, indexedSentiment score
26-week price+13.1%latest close 7.46
News score change+3first to latest comparable week
One-week response+1.6%Price digesting
Fair-value position+5.1%Near fair-value range
WeekNews scoreCloseWeekly move
04 Sep 202653HKD 7.455-3.4%
28 Aug 202655HKD 7.72+1.6%
21 Aug 202650HKD 7.6+4.0%
14 Aug 202650HKD 7.31-3.4%
07 Aug 202650HKD 7.565-2.5%
31 Jul 202650HKD 7.76+17.4%
24 Jul 202650HKD 6.61-3.5%
17 Jul 202650HKD 6.85-5.9%
Provisional evidence

News subjects

What is shaping the score

Earnings
Earnings659 stories · 82%
Analyst action501 stories · 9%
Market update501 stories · 9%

Source mix

Where the evidence comes from

57/100 independence
TipRanks633 stories · 27%
Stock Titan503 stories · 27%
TradingView502 stories · 18%
InvestorsHub841 stories · 9%
GuruFocus.com571 stories · 9%
24/7 Wall St.501 stories · 9%

Recurring subjects

Subjects appearing most often

Current evidence
Financial Results1Earnings Release1Earnings1E Commerce1Brand Management1AI1

Earlier readings

How the score has changed

14 comparable readings · 163 days
Past and present use the same method.Each point recalculates the previous 30 days of stored company headlines with today's scoring rules. The original stored snapshots remain unchanged.
Comparable move+350 to 53 · Broadly stable
Observed range50–5650 is the neutral baseline
Evidence depth11stories at latest stored reading · +10
Confidence22/100Provisional · +22
27 Mar50 neutral06 Sep 22:23
ConstructiveBalanced or withheldCautious

Changes in the stored score

Scores are rebuilt from stored headlines with the current 30-day method. Days with no change are collapsed.

ObservedScoreMoveConfidenceStoriesStatus
06 Sep 22:2353-222/100 (-9)11 (0)Provisional
31 Aug 23:5955+031/100 (-1)11 (0)Provisional
28 Aug 23:5955-132/100 (-3)11 (+1)Provisional
27 Aug 23:5956+635/100 (+35)10 (+3)Provisional
13 Aug 23:5950+00/100 (0)7 (+3)Insufficient
01 Aug 23:5950+00/100 (0)4 (0)Insufficient
23 Jul 23:5950+00/100 (0)4 (+1)Insufficient
18 Jul 23:5950+00/100 (0)3 (0)Insufficient

Source headlines

The news behind the score

Showing 1-11 of 11

Only company-specific stories enter this score. The latest 30 days are shown newest first, with newer stories weighted more heavily and duplicate coverage combined.

#2—Not directional
24/7 Wall St.Direct company coverageScored from headline

Here Are Friday’s Top Wall Street Analyst Research Calls: Baozun, Commerce Bancshares, Element Solutions, Evolution Petroleum, Petrobras, Rythm Pharmaceuticals, Terawulf, UMB Financial, Workday, and More

Published
28 Aug 2026 11:50
News subject
Analyst action
Why this score
The headline reports news without a clear direction
Company focus
Shared story · 78%
How it is used
Shown as company news · not used in the score
Story strength
Not directional
30-day weight
None · 7.5d old
Duplicates
1 consolidated
#357Tone
GuruFocus.comDirect company coverageStored article

Baozun Inc (BZUN) (Q2 2026) Earnings Call Highlights: Revenue Climbs 7% as AI and Brand ...

Image source: The Motley Fool. DATE Thursday, Aug. 27, 2026 at 7:30 a.m. ET CALL PARTICIPANTS Chairman and Chief Executive Officer - Vincent Qiu Chief Financial Officer - Catherine Zhu Director and Chief Strategy Officer of Baozun Group - Junhua Wu Chief Financial Officer of Baozun Brand Management - Ken Huang Senior Director of Corporate Development and Investor Relations - Wendy Sun Full Conference Call Transcript Operator: Good morning, ladies and gentlemen, and thank you for standing by for Baozun's Second Quarter 2026 Earnings Conference Call. [Operator Instructions] As a reminder, today'

AIBrand ManagementE CommerceEarningsEarnings ReleaseFinancial Results
Published
27 Aug 2026 19:01
News subject
Earnings
Why this score
Large positive market reaction
Company focus
Shared story · 78%
How it is used
Direct company coverage
Story strength
Medium · 37/100
30-day weight
14.7% of the score · 8.2d old
Duplicates
5 consolidated
#4—Not directional
Stock TitanDirect company coverageScored from headline

Baozun (NASDAQ: BZUN) hikes 2028 profit goal after Q2 comeback

Published
27 Aug 2026 12:24
News subject
Earnings
Why this score
The headline reports news without a clear direction
Company focus
Main company · 100%
How it is used
Shown as company news · not used in the score
Story strength
Not directional
30-day weight
None · 8.5d old
Duplicates
1 consolidated
#584Tone
InvestorsHubDirect company coverageScored from headline

Baozun shares rise as earnings beat forecasts and profitability improves

Published
27 Aug 2026 12:12
News subject
Earnings
Why this score
Beat expectations, Margin expansion
Company focus
Shared story · 78%
How it is used
Direct company coverage
Story strength
High · 66/100
30-day weight
27.5% of the score · 8.5d old
Duplicates
1 consolidated
#657Tone
TipRanksDirect company coverageScored from headline

Baozun Turns to Profitable Growth in Q2 2026 Amid Margin Gains and AI Push

Published
27 Aug 2026 12:02
News subject
Earnings
Why this score
Positive financial language
Company focus
Main company · 100%
How it is used
Direct company coverage
Story strength
Medium · 39/100
30-day weight
16.7% of the score · 8.5d old
Duplicates
1 consolidated
#7—Not directional
TradingViewDirect company coverageScored from headline

Baozun Announces Second Quarter 2026 Unaudited Financial Results

Published
27 Aug 2026 10:46
News subject
Earnings
Why this score
The headline reports news without a clear direction
Company focus
Shared story · 78%
How it is used
Shown as company news · not used in the score
Story strength
Not directional
30-day weight
None · 8.6d old
Duplicates
1 consolidated
#8—Not directional
TipRanksDirect company coverageScored from headline

Baozun Sets August 27 Board Meeting and Earnings Call for First-Half 2026 Results

Published
13 Aug 2026 10:40
News subject
Earnings
Why this score
The headline reports news without a clear direction
Company focus
Main company · 100%
How it is used
Shown as company news · not used in the score
Story strength
Not directional
30-day weight
None · 22.6d old
Duplicates
1 consolidated
#9—Not directional
Stock TitanDirect company coverageScored from headline

Baozun Inc. (BZUN) schedules August 27 board meeting and Q2 2026 earnings call

Published
13 Aug 2026 10:32
News subject
Market update
Why this score
The headline reports news without a clear direction
Company focus
Main company · 100%
How it is used
Shown as company news · not used in the score
Story strength
Not directional
30-day weight
None · 22.6d old
Duplicates
1 consolidated
#10—Not directional
Stock TitanDirect company coverageScored from headline

Baozun will reveal six-month results before U.S. markets open

Published
13 Aug 2026 10:01
News subject
Earnings
Why this score
The headline reports news without a clear direction
Company focus
Main company · 100%
How it is used
Shown as company news · not used in the score
Story strength
Not directional
30-day weight
None · 22.6d old
Duplicates
1 consolidated
#11—Not directional
TradingViewDirect company coverageScored from headline

Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026

Published
13 Aug 2026 10:00
News subject
Earnings
Why this score
The headline reports news without a clear direction
Company focus
Shared story · 78%
How it is used
Shown as company news · not used in the score
Story strength
Not directional
30-day weight
None · 22.6d old
Duplicates
1 consolidated

Earlier company news

9991 news archive

Showing 1-14 of 14 stored headlines

Stored newest first for historical research. It starts after the newest three pages above and then continues through older news. Each archive page is loaded only when it is opened.

Aug 31 2026
finance.yahoo.comArchivedNeutral tone

Baozun (BZUN) Q2 2026 Earnings Call Transcript

Image source: The Motley Fool. DATE Thursday, Aug. 27, 2026 at 7:30 a.m. ET CALL PARTICIPANTS Chairman and Chief Executive Officer - Vincent Qiu Chief Financial Officer - Catherine Zhu Director and Chief Strategy Officer of Baozun Group - Junhua Wu Chief Financial Officer of Baozun Brand Management - Ken Huang Senior Director of Corporate Development and Investor Relations - Wendy Sun Full Conference Call Transcript Operator: Good morning, ladies and gentlemen, and thank you for standing by for Baozun's Second Quarter 2026 Earnings Conference Call. [Operator Instructions] As a reminder, today'

AIBrand ManagementE CommerceEarningsEarnings ReleaseFinancial Results
Published
31 Aug 2026 14:21
Catalyst
Earnings
Coverage
Direct company
Duplicates
1 consolidated
Aug 27 2026
finance.yahoo.comArchivedPositive tone

Baozun Q2 Earnings Call Highlights

Key Points Interested in Baozun Inc.? Here are five stocks we like better. Revenue and profitability improved: Baozun's Q2 2026 revenue rose 7% to RMB2.7 billion, while non-GAAP operating income increased to RMB74 million from RMB6 million a year earlier. Management raised its 2028 non-GAAP operating profit target to RMB700 million from RMB550 million. E-commerce services and brand management drove growth: E-commerce service revenue grew 10% as Baozun focused on higher-value categories and reduced lower-margin product sales. Brand management revenue rose 22%, led by Gap, whose same-store sales

AIBrand ManagementE CommerceEarningsOperating IncomeRevenue Growth
Published
27 Aug 2026 15:04
Catalyst
Earnings
Coverage
Direct company
Duplicates
1 consolidated

How the page works

How to read the score

The score shows direction

It describes the weighted balance of qualifying headlines. A score of 50 can mean balanced news or that there is not enough evidence; the status label explains which.

Confidence is separate

Confidence measures depth, source breadth, direct relevance, freshness and agreement. It does not rise merely because the tone is extreme.

Price is confirmation

Weekly price response, trend and fair-value position test whether the market is accepting or rejecting the news. They never rewrite the news score.

What the page does

It measures news already published. It is not a forecast, recommendation or price target.

Evidence context