Balanced news tone
News Sentiment
YUM sentiment intelligence
Yum! Brands Inc news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.
Weighted score
47
Balanced news tone
33 relevant articles
News tone and price action are not far from neutral.
82/100 classification confidence.
directly relevant articles
high-authority source matches
-0.7% over one week, +6.0% over four weeks, trend inactive, and near fair-value range.
Illinois Municipal Retirement Fund Lowers Stake in Yum! Brands, Inc. $YUM
Market Reaction
Balanced read
News tone and price action are not far from neutral.
Primary event
Market update
82/100 classification
One-week reaction
-0.7%
Price digesting
Trend fit
Trend inactive
6.0% over four weeks
Fair value
18.7%
Near fair-value range
Sentiment Mix
Positive, neutral, negative
Positive
6
Neutral
18
Negative
9
Relevance
Why the article matched
Sources
Coverage mix
Event Lens
What the news is about
Sentiment Trail
Score over time
Above 50
Neutral zone
Below 50
News Tape
Relevant headlines
MarketBeat
Direct company coverage
Illinois Municipal Retirement Fund Lowers Stake in Yum! Brands, Inc. $YUM
- Tone
- Neutral 50/100
- Event
- Deals and strategy
- Published
- 16 Jul 2026 10:04
- Source
- MarketBeat
MarketBeat
Direct company coverage
Harel Insurance Investments & Financial Services Ltd. Purchases 14,670 Shares of Yum! Brands, Inc. $YUM
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 16 Jul 2026 08:07
- Source
- MarketBeat
GuruFocus
Direct company coverage
Yum Brands Inc (YUM) Stock Down 3.5% -- Now Undervalued? GF Score: 88/100
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 15 Jul 2026 21:57
- Source
- GuruFocus
Market source
Direct company coverage
Yum! Brands (YUM) Stock May Be Near Fair Value On Outbreak Probe
- Tone
- Neutral 50/100
- Event
- Regulatory and legal
- Published
- 15 Jul 2026 15:13
- Source
- Market source
Market source
Direct company coverage
Is Yum! Brands (YUM) Below Fair Value As Cyclospora Headlines Weigh On Sentiment?
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 15 Jul 2026 14:10
- Source
- Market source
MT Newswires
Direct company coverage
Market Chatter: Yum! Brands' KFC Japan May Cut Menu on Cyber-Attack Logistics Snag
- Tone
- Negative 42/100
- Event
- Market update
- Published
- 15 Jul 2026 10:20
- Source
- MT Newswires
Morningstar Research
Direct company coverage
Analyst Report: Yum! Brands, Inc.
- Tone
- Neutral 50/100
- Event
- Analyst action
- Published
- 14 Jul 2026 23:25
- Source
- Morningstar Research
Investor's Business Daily
Direct company coverage
Stock Market Today: Nasdaq Leads The Day; Yum Brands Falls On Report Of Taco Bell Investigation
- Tone
- Negative 34/100
- Event
- Regulatory and legal
- Published
- 14 Jul 2026 20:31
- Source
- Investor's Business Daily
Investor's Business Daily
Direct company coverage
Stock Market Today: Nasdaq Leads Day; Yum Brands Falls On Report Of Taco Bell Investigation (Live Coverage)
- Tone
- Negative 18/100
- Event
- Regulatory and legal
- Published
- 14 Jul 2026 20:31
- Source
- Investor's Business Daily
Reuters
Direct company coverage
Yum's Taco Bell removes select items, says no confirmed link to US cyclosporiasis outbreak
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 14 Jul 2026 20:08
- Source
- Reuters
Quiver Quantitative
Direct company coverage
Taco Bell Lettuce Investigated in Growing Cyclospora Outbreak, Yum Brands Shares Fall
- Tone
- Negative 22/100
- Event
- Market update
- Published
- 14 Jul 2026 18:57
- Source
- Quiver Quantitative
GV Wire
Direct company coverage
Yum Shares Fall After Report Us Health Authorities Investigating Taco Bell in Cyclosporiasis Outbreak
- Tone
- Negative 22/100
- Event
- Market update
- Published
- 14 Jul 2026 18:52
- Source
- GV Wire
Investing.com
Direct company coverage
Yum! Brands stock falls after Taco Bell removes menu items
- Tone
- Negative 22/100
- Event
- Market update
- Published
- 14 Jul 2026 18:33
- Source
- Investing.com
Morningstar
Direct company coverage
Yum Brands Prudently Refocuses on Taco Bell and KFC to Drive Global Share Gains Amid Pizza Hut Sale
- Tone
- Positive 66/100
- Event
- Market update
- Published
- 14 Jul 2026 14:49
- Source
- Morningstar
simplywall.st
Direct company coverage
Is Taco Bell’s Cyclospora-Linked Ingredient Pull Altering The Investment Case For Yum! Brands (YUM)?
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 11 Jul 2026 05:32
- Source
- simplywall.st
Ad Hoc News
Direct company coverage
Yum! Brands highlights its global restaurant footprint as investors watch long-term growth
- Tone
- Positive 66/100
- Event
- Market update
- Published
- 09 Jul 2026 07:11
- Source
- Ad Hoc News
simplywall.st
Direct company coverage
Chief Executive Officer of Pizza Hut Division Of Yum! Brands Sold 33% Of Their Shares
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 06 Jul 2026 07:00
- Source
- simplywall.st
Ad Hoc News
Direct company coverage
Yum! Brands balances global expansion and cost discipline. Investors watch the long-term growth mix
- Tone
- Positive 82/100
- Event
- Market update
- Published
- 05 Jul 2026 08:05
- Source
- Ad Hoc News
simplywall.st
Direct company coverage
What Yum! Brands (YUM)'s New US$4 Billion Buyback and Portfolio Moves Mean For Shareholders
- Tone
- Neutral 50/100
- Event
- Capital return
- Published
- 28 Jun 2026 04:21
- Source
- simplywall.st
simplywall.st
Direct company coverage
Yum! Brands (YUM) Stock After Recent Quick Service Market Focused News
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 26 Jun 2026 07:00
- Source
- simplywall.st
Market source
Direct company coverage
Yum! Brands (YUM) Stock Gets Fair Value Trim After Pizza Hut Deal Commentary
- Tone
- Neutral 50/100
- Event
- Deals and strategy
- Published
- 25 Jun 2026 07:00
- Source
- Market source
Barchart
Direct company coverage
How to Play Yum! Brands Stock on Reports It Will Sell Pizza Hut for $2.7 Billion
- Tone
- Negative 34/100
- Event
- Market update
- Published
- 22 Jun 2026 07:00
- Source
- Barchart
TradingView
Direct company coverage
YUM Stock Gains — Yum Brands Offloads Pizza Hut Chain In Massive $2.7B Divestiture
- Tone
- Positive 66/100
- Event
- Market update
- Published
- 16 Jun 2026 07:00
- Source
- TradingView
CNBC
Direct company coverage
Yum Brands CEO lays out the benefits of selling Pizza Hut
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 16 Jun 2026 07:00
- Source
- CNBC
Hindustan Times
Direct company coverage
Yum Brands stock jumps after Pizza Hut sale announcement in $2.7B deal, investors cheer move | Hindustan Times
- Tone
- Neutral 50/100
- Event
- Deals and strategy
- Published
- 16 Jun 2026 07:00
- Source
- Hindustan Times
simplywall.st
Direct company coverage
Yum! Brands (YUM) Pilots KFC Open House Concept In Texas
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 16 Jun 2026 07:00
- Source
- simplywall.st
Market source
Direct company coverage
Yum! Brands Stock: Is YUM Underperforming the Consumer Cyclical Sector?
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 09 Jun 2026 07:00
- Source
- Market source
Investing.com
Direct company coverage
Yum! Brands’ SWOT analysis: stock gains momentum on Pizza Hut review
- Tone
- Positive 66/100
- Event
- Market update
- Published
- 21 May 2026 07:00
- Source
- Investing.com
CNBC
Direct company coverage
Restaurant Brands shares fall despite earnings beat, strong international growth
- Tone
- Positive 70/100
- Event
- Earnings
- Published
- 12 Feb 2026 08:00
- Source
- CNBC
Finviz
Direct company coverage
Spotting Winners: Yum! Brands (NYSE:YUM) And Traditional Fast Food Stocks In Q3
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 18 Jan 2026 08:00
- Source
- Finviz