Balanced news tone
News Sentiment
CARD sentiment intelligence
Card Factory plc news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.
Weighted score
50
Balanced news tone
9 relevant articles
Price is moving more forcefully than the current news tone suggests.
83/100 classification confidence.
directly relevant articles
high-authority source matches
-5.1% over one week, -10.4% over four weeks, trend inactive, and below fair value.
REG - Card Factory PLC - Director/PDMR Shareholding
Market Reaction
Price moving ahead of tone
Price is moving more forcefully than the current news tone suggests.
Primary event
Market update
83/100 classification
One-week reaction
-5.1%
Price reacting lower
Trend fit
Trend inactive
-10.4% over four weeks
Fair value
-31.5%
Below fair value
Value support
Sentiment Mix
Positive, neutral, negative
Positive
0
Neutral
9
Negative
0
Relevance
Why the article matched
Sources
Coverage mix
Event Lens
What the news is about
Sentiment Trail
Score over time
Above 50
Neutral zone
Below 50
News Tape
Relevant headlines
TradingView
Direct company coverage
REG - Card Factory PLC - Director/PDMR Shareholding
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 15 Jun 2026 16:59
- Source
- TradingView
Kalkine Media
Direct company coverage
Card Factory (LSE:CARD) in Focus Amid FTSE 350 Dividend Stock Discussions
- Tone
- Neutral 50/100
- Event
- Capital return
- Published
- 08 Jun 2026 07:00
- Source
- Kalkine Media
simplywall.st
Direct company coverage
CEO & Executive Director of Card Factory Darcy Willson-Rymer Buys 6.3% More Shares
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 20 Dec 2025 08:00
- Source
- simplywall.st
simplywall.st
Direct company coverage
Card Factory plc (LON:CARD) Looks Inexpensive After Falling 28% But Perhaps Not Attractive Enough
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 14 Dec 2025 08:00
- Source
- simplywall.st
Reuters
Direct company coverage
UK's Card Factory warns on profit as weak sales dim holiday outlook
- Tone
- Neutral 50/100
- Event
- Earnings
- Published
- 12 Dec 2025 08:00
- Source
- Reuters
Time Out Worldwide
Direct company coverage
Card Factory is Opening Branches in Over 200 Matalan Stores Across the UK
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 29 Sep 2023 07:00
- Source
- Time Out Worldwide
The Mirror
Direct company coverage
Wolverhampton shoppers' shock after man slashes own throat outside Card Factory
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 23 Aug 2019 07:00
- Source
- The Mirror
TradingView
Direct company coverage
CARD Stock Price and Chart — LSE:CARD
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 21 Jul 2017 02:48
- Source
- TradingView
Hargreaves Lansdown
Direct company coverage
Card Factory plc Ordinary 1p share price | CARD
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 10 Jul 2015 17:05
- Source
- Hargreaves Lansdown