What the company does
Card Factory plc operates as a specialist retailer of cards, gifts, and celebration essentials in the United Kingdom, South Africa, Republic of Ireland, the United States, and internationally. It operates through four segments: Stores, Digital, Wholesale partnerships, and Printcraft. The company offers greeting cards and gifts through cardfactory stores, cardfactory online, and network of third-party retail partners; and personalised cards and gifts through online retailer, as well as manufacture and sell greeting cards and personalised gifts through its stores and digital businesses. It also provides printers; sells gift bags, tags, wrapping, packaging, and gifts; and …
What the weekly tape is saying
CARD closed the latest completed week at 67.00 GBP. The 4-week return is -0.7% and the 12-week return is 6.4%. Trend Signal is inactive, Market Dynamics is 0.82. Setup signature: Risk-first tape with a 29/100 composite read.
A compressed read of the whole setup
The radar blends trend persistence, momentum, Market Dynamics, Relative Strength, volume confirmation, and risk control into one weekly cockpit.
Scoreboard
16-week signal tape
Price, Trend Line, and Fair Value
Weekly price context with the latest close, trend position, Fair Value gap, drawdown, and 52-week range location.
52-week price path
Price map
- Trend Line
- 70.61 GBP
- Vs Trend Line
- -5.1%
- Fair Value
- 92.95 GBP
- Vs Fair Value
- -27.9%
- 52W High
- 115.6 GBP
- 52W Low
- 58.27 GBP
- Drawdown
- -42.1%
- Range Position
- 15.2%
Returns and trend persistence
Return windows separate the latest week from short-term and medium-term follow-through.
Return windows
Trend read
- Active Streak
- 0 weeks
- 52W Active Weeks
- 16
- 52W Active Breadth
- 30.8%
- Sector Scope
- GB Consumer Cyclical
- Sector Rank
- 62 of 122
- Sector Percentile
- 49.6%
Sector and industry pulse
Peer breadth helps separate a stock-specific move from a broader group rotation.
GB Consumer Cyclical
- Tracked Peers
- 100
- 4W Rank
- 81 of 100
- Avg 1W
- 1.8%
- Avg 4W
- 6.6%
- Trend Breadth
- 35.0%
- Positive MD
- 59.0%
GB Specialty Retail
- Tracked Peers
- 16
- 4W Rank
- 14 of 16
- Avg 1W
- 0.9%
- Avg 4W
- 8.2%
- Trend Breadth
- 50.0%
- Positive RS
- 31.3%
Pressure, Relative Strength, and expectation
Market Dynamics and Relative Strength show whether buying pressure and relative leadership are confirming the price move.
Dynamics path
Signal state
- Market Dynamics
- 0.82
- 4W MD Change
- 92.9%
- Relative Strength
- -24.97
- 4W RS Change
- 1.3%
- Expectation
- Undecided
- Probability
- 50.67%
Participation and confirmation
Volume tells us whether the latest weekly move is being confirmed by unusual participation.
52-week volume profile
Volume map
- Latest Volume
- 4.3M
- 13W Average
- 6.0M
- 52W Average
- 6.3M
- Vs 13W
- 0.7x
- Vs 52W
- 0.7x
Volatility, downside weeks, and return shape
A compact risk profile shows whether the move is steady, volatile, or being driven by sharp one-week jumps.
26-week return distribution
Risk map
- 13W Volatility
- 3.6%
- 52W Volatility
- 5.3%
- Upside Weeks
- 27
- Downside Weeks
- 25
- Downside Breadth
- 48.1%
- Avg Gain / Loss
- 2.5% / -3.7%
Classification, opportunities, risks, and watch points
Top-level read across company classification, constructive evidence, caution points, and the next things that matter.
Classification
- Exchange
- LSE
- Country
- GB
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Currency
- GBP
- Market Cap
- 231.5M
Opportunity signals
- Market Dynamics is positive on the latest completed week.
Risk signals
- Trend Signal is inactive, so price action has not confirmed a constructive regime.
- Price is below the Trend Line, which keeps downside pressure in focus.
- Price is below Fair Value, so the market is still discounting the latest tape.
- The share remains more than 20% below its 52-week high.
Watch next
- Trend Line remains the key weekly regime level.
- Market Dynamics is the pressure gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Recent completed weeks
The latest weekly rows behind the report snapshot.
| Week | Close | Return | Trend | Fair Value | MD | RS | Volume | Signal |
|---|---|---|---|---|---|---|---|---|
| 12 Jun 2026 | 67.00 GBP | 1.2% | 70.61 GBP | 92.95 GBP | 0.82 | -24.97 | 4.3M | Off |
| 5 Jun 2026 | 66.20 GBP | -1.5% | 71.61 GBP | 93.09 GBP | 0.79 | -25.85 | 5.1M | Off |
| 29 May 2026 | 67.20 GBP | -5.3% | 72.65 GBP | 93.25 GBP | 0.77 | -25.71 | 10.4M | Off |
| 22 May 2026 | 70.96 GBP | 5.2% | 73.86 GBP | 93.43 GBP | 0.67 | -22.74 | 6.1M | Off |
| 15 May 2026 | 67.47 GBP | 0.3% | 74.86 GBP | 93.56 GBP | 0.42 | -25.31 | 5.7M | Off |
| 8 May 2026 | 67.27 GBP | -0.1% | 75.82 GBP | 93.73 GBP | 0.36 | -26.50 | 4.0M | Off |
| 1 May 2026 | 67.37 GBP | 4.5% | 76.76 GBP | 93.95 GBP | 0.28 | -28.05 | 8.9M | Off |
| 24 Apr 2026 | 64.47 GBP | -4.3% | 77.88 GBP | 94.18 GBP | 0.13 | -31.98 | 3.6M | Off |
| 17 Apr 2026 | 67.37 GBP | 3.9% | 79.36 GBP | 94.47 GBP | 0.10 | -31.58 | 3.3M | Off |
| 10 Apr 2026 | 64.87 GBP | 2.5% | 80.76 GBP | 94.69 GBP | 0.08 | -34.33 | 3.3M | Off |
| 3 Apr 2026 | 63.27 GBP | 2.9% | 82.12 GBP | 94.91 GBP | -0.06 | -35.57 | 5.0M | Off |
| 27 Mar 2026 | 61.47 GBP | -2.4% | 83.51 GBP | 95.07 GBP | -0.19 | -34.99 | 7.7M | Off |
| 20 Mar 2026 | 62.97 GBP | -5.8% | 84.92 GBP | 95.24 GBP | -0.28 | -33.57 | 11.1M | Off |
| 13 Mar 2026 | 66.87 GBP | -3.5% | 86.37 GBP | 95.37 GBP | -0.39 | -32.25 | 3.5M | Off |