Sharemaestro company-news research for Brown-Forman Corporation (B1FC34), showing current tone, evidence confidence, direct company coverage, sector and industry context, completed price response and the source headlines used on the page. Scores describe published news evidence. Confidence describes the amount, freshness, source breadth and direct company relevance of that evidence. Price context is shown separately.
SAO
Brazil
Provisional evidence
Company news sentiment
Latest B1FC34 news and sentiment
Brown-Forman Corporation
Company headlines from the last 30 days, weighted by freshness, relevance, publisher quality and the strength of the wording. Price is shown separately.
Current company news
Early balanced news score
13 company-specific stories are available, but there are not yet enough fresh stories from separate publishers for a firm reading.
Observed headline tone28/100
→
Published 30-day score49/100
Latest source headline
Brown-Forman Announces $500 Million Debt Offering
finance.yahoo.com · 17 Sep 2026 21:27
Older, less relevant and less reliable stories count for less. Confidence is shown separately.
What supports the score
13 current stories are mapped specifically to B1FC34.
What limits the score
Only 1 publisher currently contribute to the measured read.
The stories agree, but freshness-weighted evidence is only 0.023.
Confidence is 14/100, below the threshold for a firm score.
49/100
News scoreEarly balanced news score
14/100
Confidencethin evidence
78%/100
Company news13 company stories
88/100
Story agreement12/100 difference
News history
Daily score and story count over 30 days
31 Aug15 Sep29 Sep
News scoreStory count50 baseline
Confidence
How reliable the score is
Confidence uses the amount of news, separate publishers, direct company relevance, freshness and agreement. A high or low score is not automatically reliable.
Amount of evidence0
0.023 after freshness weightingSource breadth20
1 independent publishersCompany relevance78
share tied directly to this companyFreshness7
recency-weighted evidenceAgreement88
how closely stories agreePublisher mix0
less reliance on one publisherPrice and news history
Weekly price and news-score history
Company-specific news is present, but the evidence has not yet earned enough independent, fresh information weight for price confirmation to be treated as a firm signal.
26 completed price weeks18 comparable news-score weeks
One scoring method across the chart.Stored company headlines are recalculated at each weekly point with the current 30-day freshness weighting. Old published snapshots are left unchanged.
03 Apr30 Jun25 Sep
Weekly close, indexedSentiment score
WeekNews scoreCloseWeekly move
25 Sep 202649BRL 136.639999+0.4%
18 Sep 202648BRL 136.080002-0.7%
11 Sep 202646BRL 137.020004+0.0%
04 Sep 202643BRL 137.020004-3.7%
28 Aug 202645BRL 142.332397-3.1%
21 Aug 202650BRL 146.875351+1.7%
14 Aug 202650BRL 144.469681+0.0%
07 Aug 202651BRL 144.469681+11.0%
Provisional evidence
News subjects
What is shaping the score
Earnings384 stories · 31%
Market update504 stories · 31%
Deals and strategy542 stories · 15%
Macro sensitivity251 stories · 8%
Guidance251 stories · 8%
Analyst action501 stories · 8%
Source mix
Where the evidence comes from
finance.yahoo.com4411 stories · 85%
br.investing.com502 stories · 15%
Recurring subjects
Subjects appearing most often
Earnings4Free Cash Flow3Spirits2Operating Income2Dividends2Alcohol2US Market1Tequila1Spirits Industry1Premiumization1
Earlier readings
How the score has changed
Past and present use the same method.Each point recalculates the previous 30 days of stored company headlines with today's scoring rules. The original stored snapshots remain unchanged.
21 Jun50 neutral28 Sep 04:30
ConstructiveBalanced or withheldCautious
Changes in the stored score
Scores are rebuilt from stored headlines with the current 30-day method. Days with no change are collapsed.
| Observed | Score | Move | Confidence | Stories | Status |
|---|---|---|---|---|---|
| 28 Sep 04:30 | 50 | +2 | 14/100 (-4) | 13 (-3) | Provisional |
| 17 Sep 23:59 | 48 | +3 | 18/100 (-8) | 16 (0) | Provisional |
| 09 Sep 23:59 | 45 | +2 | 26/100 (-9) | 16 (-2) | Provisional |
| 04 Sep 23:59 | 43 | +0 | 35/100 (-3) | 18 (0) | Provisional |
| 03 Sep 23:59 | 43 | -2 | 38/100 (+6) | 18 (+4) | Provisional |
| 02 Sep 23:59 | 45 | -2 | 32/100 (+7) | 14 (+2) | Provisional |
| 01 Sep 23:59 | 47 | +1 | 25/100 (-1) | 12 (+3) | Provisional |
| 31 Aug 23:59 | 46 | +1 | 26/100 (-7) | 9 (0) | Provisional |
Evidence behind the direction
What drives this reading?
Shares of weighted directional evidence in 13 retained current headlines. These weights already account for freshness, relevance and publisher limits; they are not additive points of the published score.
Which subjects lean each way
A subject can carry both supportive and cautious news.
SubjectCautious ← 0 → Constructive
Guidance1 story
60.9%0.0%
Earnings2 stories
25.1%14.0%
Macro sensitivity1 story
0.1%0.0%
Each side uses the same scale: 0–60.9% of the retained directional evidence.
Where the influence comes from
100.0%largest publisher shareA concentrated reading can depend heavily on one publisher.
Publisher groups follow the scoring rules. Company disclosures share one group; syndicated stories are consolidated before weighting.
Source headlines
The news behind the score
Only company-specific stories enter this score. The latest 30 days are shown newest first, with newer stories weighted more heavily and duplicate coverage combined.
—Unscored
Deals and strategyNot used in direction
Brown-Forman Announces $500 Million Debt Offering
LOUISVILLE, Ky., September 17, 2026--(BUSINESS WIRE)--Brown-Forman Corporation (NYSE: BFA, BFB) today announced the pricing of a $500 million 5-year senior unsecured note. The 5.375% 5-year senior notes are due October 15, 2031. Brown-Forman intends to use the net proceeds from the offeri…
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
LOUISVILLE, Ky., September 17, 2026--(BUSINESS WIRE)--Brown-Forman Corporation (NYSE: BFA, BFB) today announced the pricing of a $500 million 5-year senior unsecured note. The 5.375% 5-year senior notes are due October 15, 2031. Brown-Forman intends to use the net proceeds from the offering for general corporate purposes, which may include dividends, repurchases of stock by the company pursuant to any authorized stock repurchase program or otherwise, repaying, redeeming, or repurchasing existing debt, including commercial paper, and for working capital, capital expenditures, acquisitions, and
- Published
- 17 Sep 2026 21:27
- News subject
- Deals and strategy
- Why this score
- Capital returned
- Company focus
- Shared story · 78%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 11.7d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
Corporate BondsDebt OfferingSpirits Industry
—Unscored
Deals and strategyNot used in direction
Brown-Forman adds Switzerland to Coca-Cola HBC tie-ups
Brown-Forman has handed the distribution of its stable of spirits brands to Coca-Cola HBC in another market The two companies have added a twelfth territory to their set of contracts and will work together in Switzerland from next month. "Coca-Cola HBC Switzerland has strong customer rela…
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
Brown-Forman has handed the distribution of its stable of spirits brands to Coca-Cola HBC in another market The two companies have added a twelfth territory to their set of contracts and will work together in Switzerland from next month. "Coca-Cola HBC Switzerland has strong customer relationships, excellent local market knowledge and an efficient sales and logistics infrastructure," Maria Navas Peire, VP and MD for the DACH markets and the Netherlands at Brown-Forman, said. Coke bottler Coca-Cola HBC started distributing for Jack Daniel's owner Brown-Forman in 2008 through a deal in Hungary.
- Published
- 09 Sep 2026 13:50
- News subject
- Deals and strategy
- Why this score
- Positive financial language
- Company focus
- Shared story · 78%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 20.0d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
—Unscored
Market updateNot used in direction
Brown Forman (BF.B) CEO Lawson Whiting Announces Retirement
Brown-Forman (NYSE: BF.B) CEO Lawson E. Whiting announced his retirement as the company faces weaker sales and operational pressures. The board has started a succession process to identify Whiting's successor and manage the leadership transition. The change at the top comes as Brown-Forma…
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
Brown-Forman (NYSE: BF.B) CEO Lawson E. Whiting announced his retirement as the company faces weaker sales and operational pressures. The board has started a succession process to identify Whiting's successor and manage the leadership transition. The change at the top comes as Brown-Forman deals with ongoing headwinds in its core markets and reviews its long term direction. This kind of leadership change at a major consumer stock often pushes investors to reassess income-focused holdings more broadly, which makes it a useful moment to review ideas in 11 dividend fortresses.NYSE:BF.B 1-Year Sto
- Published
- 04 Sep 2026 22:14
- News subject
- Market update
- Why this score
- No clear directional signal in the available text
- Company focus
- Shared story · 78%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 24.7d old
- Text assessed
- Stored article
- Duplicates
- 1 consolidated
BeverageCeo RetirementDividendsLeadership TransitionPremiumization
—Unscored
Analyst actionNot used in direction
Brown-Forman Q1 Solid Despite Challenging Spirits Market, RBC Says
Brown-Forman (BF.A, BF.B) delivered a solid fiscal Q1 despite a challenging spirits environment and PREMIUM Upgrade to read this MT Newswires article and get so much more. A Silver or Gold subscription plan is required to access premium news articles. Upgrade Already have a subscription? …
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
Brown-Forman (BF.A, BF.B) delivered a solid fiscal Q1 despite a challenging spirits environment and PREMIUM Upgrade to read this MT Newswires article and get so much more. A Silver or Gold subscription plan is required to access premium news articles. Upgrade Already have a subscription? Sign in
- Published
- 03 Sep 2026 15:43
- News subject
- Analyst action
- Why this score
- Positive financial language
- Company focus
- Shared story · 78%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 25.9d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
20/100 tone
Brown-Forman Corporation BF.B posted first-quarter fiscal 2027 results, wherein the bottom line missed the Zacks Consensus Estimate and declined year over year. However, the top line surpassed the estimates and increased year over year. BF.B reported first-quarter fiscal 2027 earnings of …
25.1% of directional evidence
High story strength
Scoring detailsDirect company coverage
Brown-Forman Corporation BF.B posted first-quarter fiscal 2027 results, wherein the bottom line missed the Zacks Consensus Estimate and declined year over year. However, the top line surpassed the estimates and increased year over year. BF.B reported first-quarter fiscal 2027 earnings of 38 cents per share, rising 6% year over year and meeting the Zacks Consensus Estimate. Net sales of $911 million declined 1% and missed the consensus mark of $921.2 million by 1.1%. On an organic basis, net sales dipped 1% from the prior-year period. The top line was pressured by the end of the Korbel relation
- Published
- 03 Sep 2026 14:46
- News subject
- Earnings
- Why this score
- Missed expectations
- Company focus
- Shared story · 78%
- How it is used
- Direct company coverage
- Story strength
- High · 58/100
- 30-day weight
- 25.1% of directional evidence · 26.0d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
Alcoholic BeveragesDividendsEarningsEarnings SurpriseFree Cash FlowOperating Income
58/100 tone
Brown-Forman's business in the US is improving "slowly", which has, in part, boosted the group's outlook on its profits, outgoing CEO Lawson Whiting has said. Alongside the publication of its first-quarter results yesterday (3 September), the Jack Daniel's maker reaffirmed its full-year o…
14% of directional evidence
Low story strength
Scoring detailsDirect company coverage
Brown-Forman's business in the US is improving "slowly", which has, in part, boosted the group's outlook on its profits, outgoing CEO Lawson Whiting has said. Alongside the publication of its first-quarter results yesterday (3 September), the Jack Daniel's maker reaffirmed its full-year outlook, which includes a forecast for a 3-5% decline in organic operating income. However, CFO Jim Peters said Brown-Forman had "increased confidence that results will trend toward the more favourable end of the range", based on its first-quarter figures and "trends we're seeing across the business", he said.
- Published
- 03 Sep 2026 12:32
- News subject
- Earnings
- Why this score
- Guidance raised
- Company focus
- Shared story · 78%
- How it is used
- Direct company coverage
- Story strength
- Low · 33/100
- 30-day weight
- 14% of directional evidence · 26.1d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
AlcoholEarningsOperating IncomeSpiritsTequilaUS Market
25/100 tone
Brown-Forman Corporation (NYSE:BF-B), the maker of Jack Daniel's, warned that alcohol demand in developed markets is likely to remain weak through fiscal 2027. The company reported first-quarter net sales of $911 million, down 1% year over year and slightly below analysts' expectations of…
<0.1% of directional evidence
Medium story strength
Scoring detailsDirect company coverage
Brown-Forman Corporation (NYSE:BF-B), the maker of Jack Daniel's, warned that alcohol demand in developed markets is likely to remain weak through fiscal 2027. The company reported first-quarter net sales of $911 million, down 1% year over year and slightly below analysts' expectations of $914.9 million. Despite the sales miss, adjusted earnings of $0.38 per share beat estimates of $0.37, and management maintained its full-year outlook for flat organic sales and a 3%–5% decline in organic operating income. The biggest concern is that weakness appears broad rather than limited to one brand. Bro
- Published
- 03 Sep 2026 01:51
- News subject
- Macro sensitivity
- Why this score
- Operating deterioration, Missed expectations
- Company focus
- Shared story · 78%
- How it is used
- Direct company coverage
- Story strength
- Medium · 45/100
- 30-day weight
- <0.1% of directional evidence · 26.5d old
- Text assessed
- Stored article
- Duplicates
- 1 consolidated
AlcoholCanadaConsumer SpendingEarningsEmerging MarketsFree Cash Flow
—Unscored
EarningsNot used in direction
Brown-Forman Corp (BF.A) (Q1 2027) Earnings Call Highlights: Organic Growth and Strategic ...
This article first appeared on GuruFocus. Reported Operating Income: Declined 3% in the first quarter of fiscal 2027. Organic Operating Income: Increased 4% during the quarter. Gross Margin: Expanded 40 basis points to 60.2%. Earnings Per Share (EPS): Increased 6% to $0.38. Cash Flow from…
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
This article first appeared on GuruFocus. Reported Operating Income: Declined 3% in the first quarter of fiscal 2027. Organic Operating Income: Increased 4% during the quarter. Gross Margin: Expanded 40 basis points to 60.2%. Earnings Per Share (EPS): Increased 6% to $0.38. Cash Flow from Operations: Increased by $13 million to $173 million. Free Cash Flow: Increased by $32 million to $161 million. Organic Advertising Expense: Declined 4%, primarily due to timing. Organic SG&A: Increased 5%, driven by costs associated with organizational changes. Organic Net Sales (Geographic - Emerging Intern
- Published
- 02 Sep 2026 21:00
- News subject
- Earnings
- Why this score
- Improving financial comparison, Margin expansion, Operating growth
- Company focus
- Shared story · 78%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 26.7d old
- Text assessed
- Stored article
- Duplicates
- 1 consolidated
Balance SheetBeveragesCash FlowEarningsFree Cash FlowGuidance
25/100 tone
Brown-Forman (BF.A, BF.B) reiterated its guidance for fiscal 2027 organic sales on Wednesday as it f PREMIUM Upgrade to read this MT Newswires article and get so much more. A Silver or Gold subscription plan is required to access premium news articles. Upgrade Already have a subscription?…
60.9% of directional evidence
Medium story strength
Scoring detailsDirect company coverage
Brown-Forman (BF.A, BF.B) reiterated its guidance for fiscal 2027 organic sales on Wednesday as it f PREMIUM Upgrade to read this MT Newswires article and get so much more. A Silver or Gold subscription plan is required to access premium news articles. Upgrade Already have a subscription? Sign in
- Published
- 02 Sep 2026 15:16
- News subject
- Guidance
- Why this score
- Missed expectations
- Company focus
- Shared story · 78%
- How it is used
- Direct company coverage
- Story strength
- Medium · 53/100
- 30-day weight
- 60.9% of directional evidence · 27.0d old
- Text assessed
- Stored article
- Duplicates
- 1 consolidated
—Unscored
EarningsNot used in direction
Brown-Forman's Challenging First-Quarter Setup Likely Pressured Revenue, RBC Says
Brown-Forman's (BF.A, BF.B) challenging fiscal first-quarter setup likely pressured its top-line ami PREMIUM Upgrade to read this MT Newswires article and get so much more. A Silver or Gold subscription plan is required to access premium news articles. Upgrade Already have a subscription?…
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
Brown-Forman's (BF.A, BF.B) challenging fiscal first-quarter setup likely pressured its top-line ami PREMIUM Upgrade to read this MT Newswires article and get so much more. A Silver or Gold subscription plan is required to access premium news articles. Upgrade Already have a subscription? Sign in
- Published
- 01 Sep 2026 16:02
- News subject
- Earnings
- Why this score
- Positive financial language
- Company focus
- Shared story · 78%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 27.9d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
—Unscored
Market updateNot used in direction
Resultados da Brown-Forman: o Jack Daniel’s consegue frear a queda?
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
- Published
- 01 Sep 2026 13:48
- News subject
- Market update
- Why this score
- No clear directional signal in the available text
- Company focus
- Main company · 100%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 28.0d old
- Text assessed
- Stored headline only
- Duplicates
- 1 consolidated
—Unscored
Market updateNot used in direction
Brown-Forman divulga resultados: conseguirá se recuperar?
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
- Published
- 01 Sep 2026 13:46
- News subject
- Market update
- Why this score
- No clear directional signal in the available text
- Company focus
- Main company · 100%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 28.0d old
- Text assessed
- Stored headline only
- Duplicates
- 1 consolidated
—Unscored
Market updateNot used in direction
Brown-Forman to Participate in Barclays Global Consumer Conference
LOUISVILLE, Ky., August 31, 2026--(BUSINESS WIRE)--Brown-Forman Corporation (NYSE: BFA, BFB) announced today that President and Chief Executive Officer Lawson Whiting and Executive Vice President and Chief Financial Officer Jim Peters will participate in a "fireside chat" during the Barcl…
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
LOUISVILLE, Ky., August 31, 2026--(BUSINESS WIRE)--Brown-Forman Corporation (NYSE: BFA, BFB) announced today that President and Chief Executive Officer Lawson Whiting and Executive Vice President and Chief Financial Officer Jim Peters will participate in a "fireside chat" during the Barclays Global Consumer Conference in Boston on Wednesday, September 9, 2026. The event will begin at approximately 12:45 p.m. (EDT) and will be available as a webcast on the Brown-Forman website at brown-forman.com on the Investors/Events & Presentations page. A replay will be available on the Brown-Forman websit
- Published
- 31 Aug 2026 20:01
- News subject
- Market update
- Why this score
- No clear directional signal in the available text
- Company focus
- Shared story · 78%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 28.8d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
Consumer ConferenceSpirits
Earlier company news
B1FC34 news archive
Stored newest first for historical research. It starts after the newest three pages above and then continues through older news. Each archive page is loaded only when it is opened.
Older news is kept in the archive
There are 21 older B1FC34 headlines. Open one page at a time when you need them.
Open older archiveProvider matches checked
Provider mentions not used in the score
A news provider linked these stories to B1FC34, but the headline and available text are not mainly about Brown-Forman Corporation. They are kept here for transparency and do not affect the score, confidence, history or wider market totals.
Provider mentions are kept separate
Open the list to see which provider matches were checked and left out of B1FC34 sentiment.
Open provider mentionsHow the page works
How to read the score
It describes the weighted balance of qualifying headlines. A score of 50 can mean balanced news or that there is not enough evidence; the status label explains which.
Confidence measures depth, source breadth, direct relevance, freshness and agreement. It does not rise merely because the tone is extreme. This is a rule-based evidence measure, not a calibrated probability.
Weekly price response, trend and fair-value position test whether the market is accepting or rejecting the news. They never rewrite the news score.
It measures news already published. It is not a forecast, recommendation or price target.