Weekly structural research ยท GER ยท Consumer Cyclical

AMZ Stage Analysis

Amazon.com, Inc.

Week ending 25 Sep 2026Close EUR 218.45Tenure NewBenchmark ^GDAXI
Executive diagnosis

What the Activity Line geometry says now

Structure, not prediction
Balance ยท Upper balance after advance

Directional pressure has compressed into balance.

Trend and Activity are compressed into balance, so neither side has durable control. Prior structure and the next directional change provide context; balance alone is not assumed to be a base.

  • The Trend gate is up within the current regime.
  • Fast Activity versus Slow Activity: weakening.
  • Activity structure: compressed and contracting.
Direction 24โˆ’100 bearish to +100 bullish
Energy 17/100directional strength
Maturity 27/100lifecycle context
Confidence 88/100evidence agreement
Trend gate Upstructural direction
Activity structure Compressedcontracting separation
Price acceptance +0.0%position within the Activity structure
Fair Value context +18.7%EUR 184.03 ยท improving
Trend Architecture map ยท Historical context

Weekly close, Activity, Trend and Fair Value

Follow price and Trend first, then add Activity Lines to inspect the structure. Subtle bands show the regime recognized at each completed observation; the dashed line marks current Fair Value, not a historical forecast.

CloseTrendCurrent Fair Value
Background stage key
  • BalanceDirection is contained.
  • Rotation UpStructure is turning higher.
  • Upward ExpansionUptrend is established.
  • DecelerationUptrend is losing energy.
  • Rotation DownStructure is turning lower.
  • Downward ExpansionDowntrend is established.
View chart values ยท 156 observations
WeekCloseTrendRelative StrengthVolumeRegimeDirectionEnergy
2026-09-25218.45213.633.20129615Balance2417
2026-09-18220.35212.224.70118631Upward Expansion3215
2026-09-11220.65210.773.8386777Upward Expansion3619
2026-09-04220.10209.031.7684483Upward Expansion5131
2026-08-28229.95207.504.2390735Upward Expansion5859
2026-08-21222.05206.592.4324021Upward Expansion5764
2026-08-14227.85205.964.0216809Upward Expansion5764
2026-08-07240.55205.2110.4621574Upward Expansion7970
2026-07-31231.75204.249.60186051Deceleration5834
2026-07-24204.70202.94-0.9024249Deceleration109
2026-07-17217.00202.656.1928140Deceleration2716
2026-07-10215.05201.904.4424354Deceleration2821
2026-07-03212.35201.150.4323182Deceleration2526
2026-06-26203.60200.650.6934328Deceleration2527
2026-06-19211.70200.553.4912740Upward Expansion4124
2026-06-12205.05199.801.8242958Upward Expansion4938
2026-06-05219.50199.798.5826422Upward Expansion6557
2026-05-29233.50199.3814.25104025Upward Expansion7485
2026-05-22232.00198.7214.9990931Upward Expansion7687
2026-05-15226.35197.4017.09137511Upward Expansion7186
2026-05-08231.50195.8918.32204905Upward Expansion8290
2026-05-01219.75194.4813.14320619Rotation Up7078
2026-04-24223.45193.4816.33259771Rotation Up4259
2026-04-17215.45192.2910.06286331Downward Expansion3531
2026-04-10203.60191.728.33210321Downward Expansion-109
2026-04-03182.26191.45-0.1794057Downward Expansion-4329
2026-03-27174.30191.98-0.80202816Downward Expansion-6236
2026-03-20178.68192.691.30104371Downward Expansion-5836
2026-03-13181.70193.21-1.65171537Downward Expansion-5741
2026-03-06185.58193.74-0.20428552Downward Expansion-6169
2026-02-27176.26193.91-11.55271593Downward Expansion-6476
2026-02-20176.86194.26-11.59336402Downward Expansion-6471
2026-02-13168.54194.96-15.08509712Balance-7565
2026-02-06174.00195.77-12.26640044Balance-3017
2026-01-30202.65196.372.18211263Balance4947
2026-01-23203.40195.900.51367550Balance4541
2026-01-16205.20195.37-0.72217711Balance4837
2026-01-09211.35194.621.85187657Balance5628
2026-01-02192.80193.70-4.84127487Balance1912
2025-12-26196.10193.45-3.11148311Balance2413
2025-12-19194.48192.91-4.29173828Balance2412
2025-12-12192.46192.34-5.50151600Balance2315
2025-12-05197.36192.07-3.05149789Upward Expansion3516
2025-11-28200.55191.18-1.19148901Upward Expansion5129
2025-11-21189.40190.05-4.01276665Upward Expansion4342
2025-11-14204.80189.220.02212338Upward Expansion5759
2025-11-07207.20187.482.17405810Rotation Up6354
2025-10-31213.45185.853.23561337Rotation Up6834
2025-10-24192.38184.09-8.17245683Balance1314
2025-10-17181.32183.63-12.17237093Balance-517
2025-10-10189.06183.61-10.23172204Upward Expansion2717
2025-10-03189.64183.37-10.68216738Upward Expansion3417
2025-09-26187.74183.02-9.39181366Upward Expansion3925
2025-09-19198.60183.49-3.90189498Upward Expansion6347
2025-09-12195.38183.87-5.82149978Upward Expansion5744
2025-09-05198.24184.62-4.21160689Upward Expansion6458
2025-08-29195.66185.40-6.68104222Upward Expansion6049
2025-08-22194.22186.55-9.16106954Rotation Up3026
2025-08-15197.42187.51-7.76174457Rotation Up4034
2025-08-08190.82188.19-10.26387170Rotation Up2826
2025-08-01186.72188.92-9.58397657Rotation Up2235
2025-07-25197.74189.95-7.51192705Balance3655
2025-07-18192.86190.48-10.23166732Balance838
2025-07-11192.16191.24-10.69173323Balance630
2025-07-04188.40192.06-11.03155252Balance-313
2025-06-27187.62192.88-12.70166023Balance-613
2025-06-20182.52193.14-13.00153037Balance-1415
2025-06-13184.02193.39-13.25171515Balance-1616
2025-06-06185.24193.70-15.81232187Balance-2723
2025-05-30179.92194.04-17.46160873Downward Expansion-3123
2025-05-23177.38194.15-17.57211098Downward Expansion-3623
2025-05-16184.16194.08-15.18467213Downward Expansion-4227
2025-05-09170.72193.76-20.70224257Downward Expansion-6048
2025-05-02166.78193.82-21.47251562Downward Expansion-6456
2025-04-25164.44193.85-20.04326630Downward Expansion-6664
2025-04-18152.64193.99-22.44305919Rotation Down-8079
2025-04-11158.38194.54-16.601212758Rotation Down-5371
2025-04-04160.48194.90-16.95842904Rotation Down-5978
2025-03-28178.72194.74-15.28253235Rotation Down-3669
2025-03-21180.60194.07-16.18291569Rotation Down-3862
2025-03-14181.74193.34-16.20356355Rotation Down-4147
2025-03-07179.34192.67-17.56399750Rotation Down-2132
2025-02-28201.80191.80-5.60363984Upward Expansion2921
2025-02-21210.00190.17-0.66172081Upward Expansion4841
2025-02-14217.95188.742.10194127Upward Expansion6256
2025-02-07221.50187.087.32380600Upward Expansion6461
2025-01-31230.15185.6711.95407560Upward Expansion8167
2025-01-24222.95184.1510.43241374Upward Expansion7666
2025-01-17218.00182.8210.92202548Upward Expansion7165
2025-01-10212.70181.4112.35113664Upward Expansion6765
2025-01-03217.55180.0217.1996507Upward Expansion7486
2024-12-27213.55178.4915.2865170Upward Expansion6887
2024-12-20215.65176.7417.59325686Upward Expansion7991
2024-12-13216.95175.1415.88254605Upward Expansion8994
2024-12-06212.80173.5714.38254875Upward Expansion9192
2024-11-29195.46172.299.64227953Upward Expansion7485
2024-11-22190.00171.538.66297712Upward Expansion6783
2024-11-15193.48170.7811.64246226Upward Expansion8187
2024-11-08195.34169.8413.10395219Rotation Up9085
2024-11-01183.30169.206.24337247Rotation Up4257
2024-10-25175.30168.780.73164469Balance2535
2024-10-18174.44168.49-0.60171545Balance2525
2024-10-11172.58168.18-0.04246566Balance1819
2024-10-04167.76167.77-1.39186930Balance-1819
2024-09-27168.52167.57-2.55191269Balance-2016
2024-09-20169.14167.431.93145744Balance-2513
2024-09-13169.20167.152.32252617Rotation Down-3220
2024-09-06155.72166.77-3.63257856Rotation Down-5938
2024-08-30158.68166.93-4.88217489Rotation Down-2941
2024-08-23158.74166.92-3.38192944Rotation Down-3249
2024-08-16161.48166.520.11300665Rotation Down-2336
2024-08-09153.44165.84-1.44978242Balance-3438
2024-08-02152.80165.43-1.35445954Balance-3430
2024-07-26167.12164.773.59259773Upward Expansion2717
2024-07-19168.04163.825.98299026Upward Expansion5041
2024-07-12179.14162.8610.00148192Upward Expansion6370
2024-07-05184.78161.4415.65227755Upward Expansion7573
2024-06-28183.08159.8316.73295078Upward Expansion7559
2024-06-21175.46158.2212.98179742Deceleration6235
2024-06-14170.96156.8411.61139191Deceleration4223
2024-06-07171.88155.579.46161680Deceleration4624
2024-05-31161.06154.283.38144473Upward Expansion3524
2024-05-24167.64153.226.83175545Upward Expansion5643
2024-05-17169.78151.718.60212253Upward Expansion5847
2024-05-10174.26150.0011.69172280Upward Expansion6952
2024-05-03172.86148.3416.32360424Upward Expansion7056
2024-04-26167.32146.5612.55310165Upward Expansion6253
2024-04-19165.48145.0014.84319239Upward Expansion6460
2024-04-12176.10143.6021.82309434Upward Expansion8478
2024-04-05170.76142.1317.64201658Upward Expansion7967
2024-03-29166.54140.7513.72243108Upward Expansion7363
2024-03-22165.20139.4615.40268068Upward Expansion7466
2024-03-15160.02138.0214.30406616Upward Expansion6765
2024-03-08161.94136.7417.24299553Upward Expansion7067
2024-03-01164.14135.5420.38305037Upward Expansion8091
2024-02-23160.98134.3821.28369562Upward Expansion7891
2024-02-16157.70133.0021.97376782Upward Expansion7691
2024-02-09160.44131.6526.59344678Upward Expansion9095
2024-02-02158.56130.3526.30756262Upward Expansion9393
2024-01-26146.64129.0017.40298249Upward Expansion8165
2024-01-19141.12128.0916.50245193Upward Expansion6948
2024-01-12141.20127.3516.33313458Upward Expansion7249
2024-01-05132.92126.5010.99251322Upward Expansion6044
2023-12-29138.58125.9015.43100415Upward Expansion6864
2023-12-22139.26125.1617.15408115Upward Expansion7266
2023-12-15136.66124.2815.47330522Upward Expansion6764
2023-12-08136.50123.3215.98307859Upward Expansion6968
2023-12-01134.74122.1617.73263577Upward Expansion6670
2023-11-24134.08120.8520.52250416Upward Expansion6568
2023-11-17132.66119.5620.80323848Upward Expansion6561
2023-11-10133.16118.4027.42272027Deceleration6640
2023-11-03129.40117.0424.89250469Deceleration4923
2023-10-27122.16115.8122.55491890Deceleration1613
2023-10-20118.52114.9118.24225254Deceleration1014
2023-10-13124.42113.9720.50244782Deceleration3321
2023-10-06119.56112.9015.18257967Upward Expansion3821
Price vs TrendAbove+2.3%
Trend directionRising+5.4%
Price vs current Fair ValuePremium+18.7%
Fair Value directionClosing upward+2.9%
Relative Strength vs benchmarkLeading+3.2%
Relative strength directionImproving+2.5%
Price momentumPositive+25.3%
Volume balanceDemand-led1.16ร—
Beyond the current label

Is the structure strengthening or losing force?

Direction and energy measure different things

Direction shows the upward or downward lean. Energy shows the force behind the structural move: high energy can accompany a strong decline as well as an advance.

Direction

24 / ยฑ100

-33.5 points since 2026-08-28

Energy

17 /100

-42.5 points since 2026-08-28

Recent change compares the latest reading with four observations earlier. Missing readings remain unavailable. Use the chart values above to inspect individual observations.

Comparative structural evidence

Why this architecture regime won

Every regime is evaluated
Balance54
Rotation Up22
Upward Expansion49
Deceleration91
Rotation Down33
Downward Expansion24

The winning regime is the state most consistent with the complete SM evidence set. Direction, energy, maturity and confidence describe different aspects of the current structure, while contradictory evidence remains visible rather than being averaged into false certainty.

Time spent in each state

The context behind todayโ€™s regime

2023-10-06 to 2026-09-25 ยท 156 classified observations out of 156 shown.

Balance 19%Rotation Up 6%Upward Expansion 49%Deceleration 9%Rotation Down 8%Downward Expansion 10%
Recent Trend Architecture ledger
RegimeRecognizedLast observationTenureMove inside regime
Balance2026-09-252026-09-25New+0.0%
Upward Expansion2026-08-072026-09-18Developing-8.4%
Deceleration2026-06-262026-07-31Developing+13.8%
Upward Expansion2026-05-082026-06-19Developing-8.6%
Rotation Up2026-04-242026-05-01New-1.7%
Downward Expansion2026-02-202026-04-17Developing+21.8%
Balance2025-12-122026-02-13Developing-12.4%
Upward Expansion2025-11-142025-12-05New-3.6%
Rotation Up2025-10-312025-11-07New-2.9%
Balance2025-10-172025-10-24New+6.1%
Upward Expansion2025-08-292025-10-10Developing-3.4%
Rotation Up2025-08-012025-08-22New+4.0%
Balance2025-06-062025-07-25Developing+6.7%
Downward Expansion2025-04-252025-05-30Developing+9.4%
Classic Stage Analysis comparison
Stage 1 ยท Basing29
Stage 2 ยท Advancing90
Stage 3 ยท Distribution60
Stage 4 ยท Declining10

Legacy result: Stage 2 ยท Stage 2B ยท Advancing. It remains visible while the experimental architecture is validated rather than being silently discarded.

Leadership versus ^GDAXI

Is relative performance confirming the geometry?

Confirmation, not classification

Relative Strength

The security is compared with its market benchmark on the SM scale. Above zero indicates relative leadership; direction shows whether that leadership is improving or weakening.

Confirmation evidence

Leading benchmark

Architecture confirmation
66/100
Current Relative Strength
3.20
Relative Strength direction
Improving
Price momentum
+25.3%
Excess performance vs benchmark
+11.4%
Consumer Cyclical regime cohort
86th percentile7 in cohort
Participation and structure

Is demand confirming the architecture?

Volume cannot overrule geometry
Relative volume1.98ร—

Latest completed volume relative to typical participation.

Up/down volume1.16ร—

Participation balance between advancing and declining observations.

Accumulation / distribution3 / 3

Recent participation evidence classified by demand and supply.

Activity alignment+75.0%

Current positive alignment across Activity and Trend.

Fast/slow rotationWeakening

Current relationship between Fast Activity and Slow Activity.

Structure stability+12.5%

Whether recent Activity evidence is stable or remains in balance.

Weekly volume with architecture context

Bars show completed weekly volume; the dashed line provides typical-volume context. Both measures use the same scale.

Decision architecture

References that would change the structural read

Evidence levels, not orders
Fast Activity EUR 220.38falling
Slow Activity EUR 219.46rising
Trend Reference EUR 213.63+2.3% close margin
Current Fair Value EUR 184.03+18.7% close margin
Structural low EUR 173.58shock / repair context
What changes the read?

Persistent fast/slow separation and fan expansion would end Balance; direction determines whether it becomes Rotation Up or Rotation Down.

Range context +5.2%
Annualized volatility +34.9%
From structural high -9.3%
From structural low +31.7%
Point-in-time evidence

What followed this architecture in this market?

Descriptive history, never a forecast

Historical comparisons use only the structural read that would have been available at each completed observation. Independent observations are used where possible, with benchmark comparison beginning after each recognized state.

Outcome horizon Samples Median movePositive periodsDirectional follow-through Median excess vs ^GDAXI Regime survived Read
Near term11+3.8%-17.7% to +14.9%+81.8%+81.8%+3.8%+36.4%Usable descriptive sample
Intermediate6+10.1%-9.2% to +25.6%+83.3%+83.3%+8.6%+16.7%Usable descriptive sample
Extended5+6.5%-5.1% to +50.6%+80.0%+80.0%+7.7%+0.0%Usable descriptive sample
Full cycle3+22.2%-17.6% to +75.4%+66.7%+66.7%+0.5%+0.0%Too little matched history
Evidence framework

What the analysis measures and where its limits lie

Trend Architecture

Trend Architecture brings Price, Fast Activity, Slow Activity and Trend into one structural read. It identifies balance, rotation, expansion, deceleration and contraction while requiring persistent evidence for confirmed regime changes.

Evidence roles

Trend, Activity, relative strength, volume and Fair Value each have a defined role in the SM evidence framework. No single reading is treated as sufficient on its own, and conflicting evidence remains visible.

Fair Value and RS

Current Fair Value provides a long-term price anchor and shows whether price is trading above, below or repairing toward that reference. Relative Strength compares the security with its benchmark and shows whether leadership is improving or weakening.

Known limitations

Weekly structure recognizes conditions after they develop. Event gaps can bypass smooth transitions, sideways markets can rotate repeatedly, and historical samples for a particular regime can be thin.

Independent market research for education. Not investment advice, a recommendation, a forecast, a target, or an execution instruction. Historical regime behaviour does not establish what happens next.

Evidence context