What the company does
Imperial Brands PLC, together with its subsidiaries, manufactures, imports, markets, and sells tobacco and tobacco-related products in Europe, the Americas, Africa, the Asia, Australasia, and internationally. It offers a range of cigarettes, tobacco accessories, vapour, heated tobacco, and oral nicotine. The company sells its products under various brands, including JPS, Davidoff, Gauloises, West, Winston, Kool, Lambert & Butler, P&S, Fortuna, Nobel, News, Backwoods, Champion, Golden Virginia, FINE, Rizla, Blu, Pulze, Skruf, and Zone. In addition, it engages in the distribution of tobacco and NGP products for tobacco and NGP product manufacturers; and various non-tobacco and …
What the weekly tape is saying
ITB closed the latest completed week at 32.61 EUR. The 4-week return is 2.4% and the 12-week return is -6.3%. Trend Signal is inactive, Market Dynamics is -1.11. Setup signature: Risk-first tape with a 39/100 composite read.
A compressed read of the whole setup
The radar blends trend persistence, momentum, Market Dynamics, Relative Strength, volume confirmation, and risk control into one weekly cockpit.
Scoreboard
16-week signal tape
Price, Trend Line, and Fair Value
Weekly price context with the latest close, trend position, Fair Value gap, drawdown, and 52-week range location.
52-week price path
Price map
- Trend Line
- 34.43 EUR
- Vs Trend Line
- -5.3%
- Fair Value
- 26.79 EUR
- Vs Fair Value
- 21.7%
- 52W High
- 37.63 EUR
- 52W Low
- 30.58 EUR
- Drawdown
- -13.3%
- Range Position
- 28.8%
Returns and trend persistence
Return windows separate the latest week from short-term and medium-term follow-through.
Return windows
Trend read
- Active Streak
- 0 weeks
- 52W Active Weeks
- 41
- 52W Active Breadth
- 78.8%
- Sector Scope
- DE Consumer Defensive
- Sector Rank
- 20 of 38
- Sector Percentile
- 48.6%
Sector and industry pulse
Peer breadth helps separate a stock-specific move from a broader group rotation.
DE Consumer Defensive
- Tracked Peers
- 38
- 4W Rank
- 20 of 38
- Avg 1W
- 1.4%
- Avg 4W
- 0.1%
- Trend Breadth
- 31.6%
- Positive MD
- 44.7%
DE Tobacco
- Tracked Peers
- 3
- 4W Rank
- 1 of 3
- Avg 1W
- 2.2%
- Avg 4W
- -0.8%
- Trend Breadth
- 66.7%
- Positive RS
- 66.7%
Pressure, Relative Strength, and expectation
Market Dynamics and Relative Strength show whether buying pressure and relative leadership are confirming the price move.
Dynamics path
Signal state
- Market Dynamics
- -1.11
- 4W MD Change
- 9.4%
- Relative Strength
- -6.35
- 4W RS Change
- -2.1%
- Expectation
- Positive
- Probability
- 61.30%
Participation and confirmation
Volume tells us whether the latest weekly move is being confirmed by unusual participation.
52-week volume profile
Volume map
- Latest Volume
- 53.5K
- 13W Average
- 114.9K
- 52W Average
- 76.8K
- Vs 13W
- 0.5x
- Vs 52W
- 0.7x
Volatility, downside weeks, and return shape
A compact risk profile shows whether the move is steady, volatile, or being driven by sharp one-week jumps.
26-week return distribution
Risk map
- 13W Volatility
- 3.2%
- 52W Volatility
- 2.8%
- Upside Weeks
- 31
- Downside Weeks
- 21
- Downside Breadth
- 40.4%
- Avg Gain / Loss
- 1.8% / -2.5%
Classification, opportunities, risks, and watch points
Top-level read across company classification, constructive evidence, caution points, and the next things that matter.
Classification
- Exchange
- GER
- Country
- DE
- Sector
- Consumer Defensive
- Industry
- Tobacco
- Currency
- EUR
- Market Cap
- 24.2B
Opportunity signals
- Price is above Fair Value, showing premium demand versus the model.
Risk signals
- Trend Signal is inactive, so price action has not confirmed a constructive regime.
- Price is below the Trend Line, which keeps downside pressure in focus.
- Market Dynamics is negative, which weakens the current setup.
Watch next
- Trend Line remains the key weekly regime level.
- Market Dynamics is the pressure gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Recent completed weeks
The latest weekly rows behind the report snapshot.
| Week | Close | Return | Trend | Fair Value | MD | RS | Volume | Signal |
|---|---|---|---|---|---|---|---|---|
| 12 Jun 2026 | 32.61 EUR | 2.5% | 34.43 EUR | 26.79 EUR | -1.11 | -6.35 | 53.5K | Off |
| 5 Jun 2026 | 31.81 EUR | 1.5% | 34.49 EUR | 26.70 EUR | -1.20 | -9.19 | 103.1K | Off |
| 29 May 2026 | 31.35 EUR | -3.8% | 34.59 EUR | 26.60 EUR | -1.22 | -11.81 | 88.9K | Off |
| 22 May 2026 | 32.59 EUR | 2.3% | 34.66 EUR | 26.51 EUR | -1.24 | -7.63 | 107.4K | Off |
| 15 May 2026 | 31.86 EUR | 1.3% | 34.68 EUR | 26.41 EUR | -1.22 | -6.22 | 118.5K | Off |
| 8 May 2026 | 31.45 EUR | -2.2% | 34.73 EUR | 26.32 EUR | -1.16 | -8.86 | 107.5K | Off |
| 1 May 2026 | 32.15 EUR | 2.0% | 34.84 EUR | 26.23 EUR | -1.09 | -6.83 | 57.0K | Off |
| 24 Apr 2026 | 31.53 EUR | -0.6% | 34.90 EUR | 26.14 EUR | -0.94 | -8.21 | 194.7K | Off |
| 17 Apr 2026 | 31.72 EUR | -9.2% | 35.02 EUR | 26.06 EUR | -0.84 | -10.01 | 373.1K | Off |
| 10 Apr 2026 | 34.93 EUR | 0.2% | 35.11 EUR | 25.98 EUR | -0.75 | 2.48 | 55.6K | Off |
| 3 Apr 2026 | 34.87 EUR | 0.0% | 35.13 EUR | 25.87 EUR | -0.48 | 5.00 | 83.8K | Off |
| 27 Mar 2026 | 34.86 EUR | 0.2% | 35.13 EUR | 25.76 EUR | -0.21 | 9.03 | 82.3K | On |
| 20 Mar 2026 | 34.80 EUR | -4.5% | 35.13 EUR | 25.65 EUR | 0.24 | 8.68 | 69.0K | On |
| 13 Mar 2026 | 36.45 EUR | 2.0% | 35.13 EUR | 25.55 EUR | 0.54 | 8.97 | 64.3K | On |