- Price is above Fair Value, showing premium demand versus the model.
- Activity pressure is positive on the latest completed week.
- Volume is elevated versus the 13-week average, confirming attention.
- Next-week expectancy is positive at 56.70% based on similar historical setup states.
ITB
GER
Week ended 07 Aug 2026
Weekly Investor Report
Imperial Brands PLC · Consumer Defensive · Tobacco
Latest close
32.57 EUR
-1.7%
latest week
Weekly setup
Mixed setup
The weekly trend is not active. Price is -3.4% below the Trend Line and sits at 24.8% of its 52-week range. The latest completed week returned -1.7%, after a 2.0% four-week move. The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks weakly; valuation is neither clearly cheap nor expensive. The latest news-sentiment score is 50/100.
Setup score
54
out of 100
Latest Close
32.57 EUR
7 Aug 2026
1W Return
-1.7%
latest completed week
4W Return
2.0%
short-term follow-through
12W Return
2.2%
quarterly tape
Trend Breadth
63.5%
33 of 52 weeks active
Volume Ratio
1.9x
vs 13-week average
- The trend backdrop is inactive, so price action has not confirmed a constructive regime.
- Price is below the Trend Line, which keeps downside pressure in focus.
- Activity pressure is weak, so confirmation is not yet broad enough.
- Latest weekly return ranks in the weaker part of its sector group.
- Trend Line remains the key weekly regime level.
- Activity pressure is the gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through
-1.7%
Latest completed week; four-week move 2.0%.
Indicator stack
35/82
Trend and activity pressure are weighted against the latest 12-week confirmation window.
Trend backdrop
Active
The trend backdrop defines the current weekly regime.
Patient Capital
Quiet
Activity-pressure buy-signal status for institutional accumulation timing.
Next-Week Expectancy
Positive 56.70%
Historical one-week expectancy contributes to the evidence score when direction is confirmed.
News sentiment
50/100
17 relevant articles in the latest sentiment read.
01 · Price action
Study the full chart
Where price is—and whether the trend supports it
The weekly trend is not active. Price is -3.4% below the Trend Line and sits at 24.8% of its 52-week range. The latest completed week returned -1.7%, after a 2.0% four-week move.
52-week price path
Price vs Trend Line and Fair Value
Price
Trend Line
Fair Value
02 · Volume and demand
Is real participation confirming the move?
Latest weekly volume is 1.9x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.
26-week volume confirmation
Bar height shows volume; colour shows the weekly price direction
13 Feb
20 Feb
27 Feb
6 Mar
13 Mar
20 Mar
27 Mar
3 Apr
10 Apr
17 Apr
24 Apr
1 May
8 May
15 May
22 May
29 May
5 Jun
12 Jun
19 Jun
26 Jun
3 Jul
10 Jul
17 Jul
24 Jul
31 Jul
7 Aug
Up week
Down week
Demand beneath price
Activity pressure and institutional-style signals
These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.
Activity pressure path
Latest 0.0812-week average 0.10
12-week confirmation
Trend active0/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure3/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.08Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers
No recent accumulation markers. No reversal markers.
03 · Momentum and leadership
Is performance persistent—and is the stock leading?
Performance is 2.0% over four weeks, 2.2% over 12 weeks, and -1.8% over one year. The current trend has remained active for 0 consecutive weeks.
Performance by holding period
Active trend streak0 weeks
Active weeks in one year33
Trend breadth63.5%
Activity pressure vs relative leadership
Activity pressureRelative leadership
Pressure0.75Latest activity-pressure read.
Pressure change235.0%Four-week change in activity pressure.
Leadership-11.92Latest relative-leadership reading.
RS change-24.9%Four-week change in relative leadership.
04 · Fundamentals and valuation
Open full factor analysis
What investors are paying for—and the quality behind it
The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks weakly; valuation is neither clearly cheap nor expensive.
Factor week 09 Aug 2026
Financial statements through 31 Mar 2026
Field coverage 91%
Model confidence 85%
Relative factor standing
Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.
Overall factor strength74/100Blend of value, momentum, and quality. Underlying universe rank 27; rank 1 is best.
Value72/100Relative valuation strength. Underlying universe rank 29; rank 1 is best.
Quality60/100Profitability and accounting quality. Underlying universe rank 41; rank 1 is best.
Momentum33/100Medium-term price momentum. Underlying universe rank 68; rank 1 is best.
Growth13/100Revenue and earnings growth. Underlying universe rank 88; rank 1 is best.
Quality and valuation are separate questions
A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.
Valuation
How much investors are paying for earnings, sales, and cash flow.
- P/E
- 12.0x Price divided by trailing earnings.
- Price / sales
- 0.8x Market value relative to trailing revenue.
- EV / EBITDA
- 8.3x Enterprise value relative to operating cash earnings.
- Free-cash-flow yield
- 8.8% Free cash flow as a share of enterprise value.
Business quality
Margins and the return generated on invested capital.
- Gross margin
- 21.8% Gross profit retained from each unit of revenue.
- Operating margin
- 10.8% Operating profit retained from revenue.
- Free-cash-flow margin
- 9.8% Free cash flow generated from revenue.
- Return on invested capital
- 17.7% Operating return generated on invested capital.
Growth and financial strength
Recent business growth and accounting strength.
- Revenue growth
- -0.7% Latest one-year revenue growth.
- EPS growth
- -16.7% Latest one-year earnings-per-share growth.
- Free-cash-flow growth
- 9.4% Latest one-year free-cash-flow growth.
- Piotroski F-score
- 6/9 Nine-point accounting-strength checklist.
Shareholder return and balance sheet
Cash returned to owners and financial leverage.
- Dividend yield
- 5.8% Cash dividends relative to market value.
- Buyback yield
- 5.0% Net share repurchases relative to market value.
- Shareholder yield
- 10.8% Dividend yield plus net buyback yield.
- Net debt / EBITDA
- 2.5x Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment
What other market participants are doing
Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.
Insider activity-
No recent insider transactions are stored for this company.
News sentiment50/100
Weighted news tone is neutral across 17 relevant articles.
6 positive · 10 neutral · 1 negativePatient CapitalQuiet
Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal
06 · Catalysts and risk
What can move the shares—and how volatile the path has been
Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.
Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-13.4%Distance below the 52-week high.
13-week volatility2.7%Standard deviation of weekly returns.
Weekly gains and losses
Latest 26 completed weeksEach bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.
13 Feb
13 Mar
10 Apr
8 May
5 Jun
3 Jul
7 Aug
Weeks higher14 of 2612 weeks finished lower.
Best week+5.9%Week of 17 Jul.
Worst week-9.2%Week of 17 Apr.
Latest week-1.7%Week of 7 Aug.
Shape of recent returns
Strong gains1
Modest gains13
Flat weeks0
Modest losses9
Sharp losses3
Recent vol2.7%13-week weekly-return volatility.
Base vol3.0%52-week weekly-return volatility.
Up/down split30/22Count of positive and negative weeks in the 52-week window.
Average skew1.9% / -2.6%Average positive week versus average negative week.
07 · Sector and peer context
Is this stock leading—or simply moving with its group?
Sector and industry breadth distinguish company-specific strength from a broad group move.
SectorDE Consumer Defensive
4-week rank17 / 38
Group average3.9%
Trend breadth50.0%
Trend50.0%active weekly trend signals
MD73.7%positive activity pressure
RS31.6%positive relative leadership
Four-week leaders
IndustryDE Tobacco
4-week rank1 / 3
Group average-1.7%
Trend breadth66.7%
Trend66.7%active weekly trend signals
MD100.0%positive activity pressure
RS33.3%positive relative leadership
Four-week leaders
08 · Evidence and weekly data
The underlying research record
Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.
Weekly tape52/100
Trend, activity pressure, participation, and risk combine to a 52/100 tape read.
Indicator analysis15/100Latest 12-week confirmation: trend 0/12, activity pressure 3/12, relative leadership 0/12.
Activity pressure 0.08; No reversal markers Next-Week ExpectancyPositive 56.70%Next-week expectancy is positive with a 56.70% historical one-week setup read.
Adds short-term historical context without overriding trend, activity, or relative leadership. Factors60/100O'Shaughnessy factor stack blends value, quality, momentum, and confidence.
Buyback Yield rank 8; Small Cap Core rank 28 Patient CapitalQuietActivity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal Sentiment50/100Weighted news tone is neutral across 17 relevant articles.
Imperial Brands cutting thousands of jobs in U.S. and Europe Insiders50/100No recent insider transaction evidence is stored.
Earnings50/100No stored earnings event is currently attached to this ticker.
| Week | Close | Return | Trend Line | Fair Value | Pressure | Leadership | Volume | Trend |
|---|---|---|---|---|---|---|---|---|
| 7 Aug 2026 | 32.57 EUR | -1.7% | 33.73 EUR | 27.55 EUR | 0.75 | -11.92 | 140.1K | Off |
| 31 Jul 2026 | 33.12 EUR | 0.5% | 33.77 EUR | 27.46 EUR | 0.53 | -8.19 | 73.4K | Off |
| 24 Jul 2026 | 32.97 EUR | -2.5% | 33.83 EUR | 27.37 EUR | 0.30 | -6.79 | 128.7K | Off |
| 17 Jul 2026 | 33.82 EUR | 5.9% | 33.90 EUR | 27.27 EUR | -0.04 | -3.35 | 179.4K | Off |
| 10 Jul 2026 | 31.94 EUR | -2.3% | 33.96 EUR | 27.17 EUR | -0.56 | -9.54 | 56.2K | Off |
| 3 Jul 2026 | 32.70 EUR | 0.7% | 34.07 EUR | 27.08 EUR | -0.74 | -10.01 | 10.3K | Off |
| 26 Jun 2026 | 32.48 EUR | 2.8% | 34.19 EUR | 26.98 EUR | -1.02 | -6.68 | 13.7K | Off |
| 19 Jun 2026 | 31.58 EUR | -3.2% | 34.31 EUR | 26.89 EUR | -1.21 | -10.41 | 10.3K | Off |
| 12 Jun 2026 | 32.61 EUR | 2.5% | 34.43 EUR | 26.80 EUR | -1.17 | -6.36 | 7.3K | Off |
| 5 Jun 2026 | 31.81 EUR | 1.5% | 34.49 EUR | 26.70 EUR | -1.25 | -9.20 | 11.1K | Off |
| 29 May 2026 | 31.35 EUR | -3.8% | 34.60 EUR | 26.61 EUR | -1.23 | -11.82 | 88.9K | Off |
| 22 May 2026 | 32.59 EUR | 2.3% | 34.67 EUR | 26.51 EUR | -1.24 | -7.64 | 107.4K | Off |
| 15 May 2026 | 31.86 EUR | 1.3% | 34.69 EUR | 26.42 EUR | -1.23 | -6.23 | 118.5K | Off |
| 8 May 2026 | 31.45 EUR | -2.2% | 34.74 EUR | 26.32 EUR | -1.15 | -8.87 | 107.5K | Off |
How to use this report
This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.