Sharemaestro company-news research for Super Retail Group Limited (SUL), showing current tone, evidence confidence, direct company coverage, sector and industry context, completed price response and the source headlines used on the page. Scores describe published news evidence. Confidence describes the amount, freshness, source breadth and direct company relevance of that evidence. Price context is shown separately.
ASX
Australia
Provisional evidence
Company news sentiment
Latest SUL news and sentiment
Super Retail Group Limited
Company headlines from the last 30 days, weighted by freshness, relevance, publisher quality and the strength of the wording. Price is shown separately.
Current company news
Early balanced news score
3 company-specific stories are available, but there are not yet enough fresh stories from separate publishers for a firm reading.
Observed headline tone43/100
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Published 30-day score50/100
Latest source headline
Super Retail Group (ASX:SUL): What Is Next for This Stock?
Kalkine · 24 Sep 2026 09:30
Older, less relevant and less reliable stories count for less. Confidence is shown separately.
What supports the score
3 current stories are mapped specifically to SUL.
What limits the score
Only 1 publisher currently contribute to the measured read.
The stories agree, but freshness-weighted evidence is only 0.000.
Confidence is 14/100, below the threshold for a firm score.
50/100
News scoreEarly balanced news score
14/100
Confidencethin evidence
100%/100
Company news3 company stories
100/100
Story agreement0/100 difference
News history
Daily score and story count over 30 days
17 Sep02 Oct16 Oct
News scoreStory count50 baseline
Confidence
How reliable the score is
Confidence uses the amount of news, separate publishers, direct company relevance, freshness and agreement. A high or low score is not automatically reliable.
Amount of evidence0
0.0 after freshness weightingSource breadth20
1 independent publishersCompany relevance100
share tied directly to this companyFreshness2
recency-weighted evidenceAgreement100
how closely stories agreePublisher mix0
less reliance on one publisherPrice and news history
Weekly price and news-score history
Company-specific news is present, but the evidence has not yet earned enough independent, fresh information weight for price confirmation to be treated as a firm signal.
26 completed price weeks26 comparable news-score weeks
One scoring method across the chart.Stored company headlines are recalculated at each weekly point with the current 30-day freshness weighting. Old published snapshots are left unchanged.
17 Apr14 Jul09 Oct
Weekly close, indexedSentiment score
WeekNews scoreCloseWeekly move
09 Oct 202650AUD 13.61+5.4%
02 Oct 202650AUD 12.91+4.6%
25 Sep 202650AUD 12.34+1.3%
18 Sep 202650AUD 12.18-0.2%
11 Sep 202651AUD 12.21-6.7%
04 Sep 202650AUD 13.09+0.8%
28 Aug 202651AUD 12.982706-0.3%
21 Aug 202657AUD 13.021722+0.7%
Provisional evidence
News subjects
What is shaping the score
Market update493 stories · 100%
Source mix
Where the evidence comes from
AD HOC NEWS431 stories · 33%
Kalkine501 stories · 33%
Simply Wall Street501 stories · 33%
Recurring subjects
Subjects appearing most often
Topic structure will appear when classified tags are present in the current feed.
Earlier readings
How the score has changed
Past and present use the same method.Each point recalculates the previous 30 days of stored company headlines with today's scoring rules. The original stored snapshots remain unchanged.
07 May50 neutral16 Oct 10:07
ConstructiveBalanced or withheldCautious
Changes in the stored score
Scores are rebuilt from stored headlines with the current 30-day method. Days with no change are collapsed.
| Observed | Score | Move | Confidence | Stories | Status |
|---|---|---|---|---|---|
| 16 Oct 10:07 | 50 | +0 | 14/100 (-2) | 3 (-10) | Provisional |
| 24 Sep 23:59 | 50 | +0 | 16/100 (0) | 13 (+1) | Provisional |
| 23 Sep 23:59 | 50 | +0 | 16/100 (-8) | 12 (-12) | Provisional |
| 18 Sep 23:59 | 50 | -2 | 24/100 (-1) | 24 (-4) | Provisional |
| 08 Sep 23:59 | 52 | +0 | 25/100 (-1) | 28 (+1) | Provisional |
| 07 Sep 23:59 | 52 | +2 | 26/100 (+6) | 27 (0) | Provisional |
| 04 Sep 23:59 | 50 | -1 | 20/100 (-1) | 27 (+3) | Provisional |
| 03 Sep 23:59 | 51 | +0 | 21/100 (-2) | 24 (+1) | Provisional |
Evidence behind the direction
What drives this reading?
Shares of weighted directional evidence in 3 retained current headlines. These weights already account for freshness, relevance and publisher limits; they are not additive points of the published score.
Which subjects lean each way
A subject can carry both supportive and cautious news.
SubjectCautious ← 0 → Constructive
Market update1 story
100.0%0.0%
Each side uses the same scale: 0–100.0% of the retained directional evidence.
Where the influence comes from
100.0%largest publisher shareA concentrated reading can depend heavily on one publisher.
Publisher groups follow the scoring rules. Company disclosures share one group; syndicated stories are consolidated before weighting.
Source headlines
The news behind the score
Only company-specific stories enter this score. The latest 30 days are shown newest first, with newer stories weighted more heavily and duplicate coverage combined.
—Unscored
Market updateNot used in direction
Super Retail Group (ASX:SUL): What Is Next for This Stock?
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
- Published
- 24 Sep 2026 09:30
- News subject
- Market update
- Why this score
- No clear directional signal in the available text
- Company focus
- Main company · 100%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 22.2d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
—Unscored
Market updateNot used in direction
How ASIC Action Against A Former CEO Has Changed The Investment Story For Super Retail Group (ASX:SUL)
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
- Published
- 23 Sep 2026 19:12
- News subject
- Market update
- Why this score
- No clear directional signal in the available text
- Company focus
- Main company · 100%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 22.8d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
43/100 tone
100% of directional evidence
Low story strength
Scoring detailsDirect company coverage
- Published
- 18 Sep 2026 12:02
- News subject
- Market update
- Why this score
- Negative financial language
- Company focus
- Main company · 100%
- How it is used
- Direct company coverage
- Story strength
- Low · 33/100
- 30-day weight
- 100% of directional evidence · 28.1d old
- Text assessed
- Stored headline only
- Duplicates
- 1 consolidated
Earlier company news
SUL news archive
Stored newest first for historical research. It starts after the newest three pages above and then continues through older news. Each archive page is loaded only when it is opened.
Older news is kept in the archive
There are 74 older SUL headlines. Open one page at a time when you need them.
Open older archiveProvider matches checked
Provider mentions not used in the score
A news provider linked these stories to SUL, but the headline and available text are not mainly about Super Retail Group Limited. They are kept here for transparency and do not affect the score, confidence, history or wider market totals.
Provider mentions are kept separate
Open the list to see which provider matches were checked and left out of SUL sentiment.
Open provider mentionsHow the page works
How to read the score
It describes the weighted balance of qualifying headlines. A score of 50 can mean balanced news or that there is not enough evidence; the status label explains which.
Confidence measures depth, source breadth, direct relevance, freshness and agreement. It does not rise merely because the tone is extreme. This is a rule-based evidence measure, not a calibrated probability.
Weekly price response, trend and fair-value position test whether the market is accepting or rejecting the news. They never rewrite the news score.
It measures news already published. It is not a forecast, recommendation or price target.