Sharemaestro company-news research for ASOS Plc (ASC), showing current tone, evidence confidence, direct company coverage, sector and industry context, completed price response and the source headlines used on the page. Scores describe published news evidence. Confidence describes the amount, freshness, source breadth and direct company relevance of that evidence. Price context is shown separately.
LSE
United Kingdom
Provisional evidence
Company news sentiment
Latest ASC news and sentiment
ASOS Plc
Company headlines from the last 30 days, weighted by freshness, relevance, publisher quality and the strength of the wording. Price is shown separately.
Current company news
Early balanced news score
7 company-specific stories are available, but there are not yet enough fresh stories from separate publishers for a firm reading.
Observed headline tone67/100
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Published 30-day score52/100
Latest source headline
ASOS Plc (ASOMY) Stock Price, News, Quote & History
Yahoo! Finance Canada · 07 Oct 2026 20:49
Older, less relevant and less reliable stories count for less. Confidence is shown separately.
What supports the score
7 current stories are mapped specifically to ASC.
The score uses 4 publishers rather than depending on one outlet.
What limits the score
The stories agree, but freshness-weighted evidence is only 0.115.
Confidence is 21/100, below the threshold for a firm score.
52/100
News scoreEarly balanced news score
21/100
Confidencethin evidence
89%/100
Company news7 company stories
89/100
Story agreement11/100 difference
News history
Daily score and story count over 30 days
11 Sep26 Sep10 Oct
News scoreStory count50 baseline
Confidence
How reliable the score is
Confidence uses the amount of news, separate publishers, direct company relevance, freshness and agreement. A high or low score is not automatically reliable.
Amount of evidence2
0.115 after freshness weightingSource breadth80
4 independent publishersCompany relevance89
share tied directly to this companyFreshness31
recency-weighted evidenceAgreement89
how closely stories agreePublisher mix62
less reliance on one publisherPrice and news history
Weekly price and news-score history
Company-specific news is present, but the evidence has not yet earned enough independent, fresh information weight for price confirmation to be treated as a firm signal.
26 completed price weeks15 comparable news-score weeks
One scoring method across the chart.Stored company headlines are recalculated at each weekly point with the current 30-day freshness weighting. Old published snapshots are left unchanged.
10 Apr07 Jul02 Oct
Weekly close, indexedSentiment score
WeekNews scoreCloseWeekly move
02 Oct 202653GBP 498.0-2.0%
25 Sep 202657GBP 508.0+20.5%
18 Sep 202650GBP 421.5+2.2%
11 Sep 202650GBP 412.5-2.1%
04 Sep 202650GBP 421.5+0.6%
28 Aug 202650GBP 419.0+5.8%
21 Aug 202650GBP 396.0+1.0%
14 Aug 202650GBP 392.0-0.6%
Provisional evidence
News subjects
What is shaping the score
Earnings664 stories · 57%
Market update503 stories · 43%
Source mix
Where the evidence comes from
Investing.com UK811 stories · 14%
Kalkine Media631 stories · 14%
Simply Wall St.571 stories · 14%
Yahoo! Finance Canada501 stories · 14%
The Globe and Mail501 stories · 14%
Market source501 stories · 14%
DirectorsTalk Interviews501 stories · 14%
Recurring subjects
Subjects appearing most often
Revenue Growth1Retail1Ratings1Price Target1Earnings1
Earlier readings
How the score has changed
Past and present use the same method.Each point recalculates the previous 30 days of stored company headlines with today's scoring rules. The original stored snapshots remain unchanged.
22 Jun50 neutral09 Oct 11:56
ConstructiveBalanced or withheldCautious
Changes in the stored score
Scores are rebuilt from stored headlines with the current 30-day method. Days with no change are collapsed.
| Observed | Score | Move | Confidence | Stories | Status |
|---|---|---|---|---|---|
| 09 Oct 11:56 | 52 | +0 | 21/100 (-2) | 7 (0) | Provisional |
| 07 Oct 23:59 | 52 | +0 | 23/100 (-1) | 7 (0) | Provisional |
| 06 Oct 23:59 | 52 | -5 | 24/100 (-9) | 7 (0) | Provisional |
| 25 Sep 23:59 | 57 | -1 | 33/100 (-3) | 7 (+1) | Provisional |
| 24 Sep 23:59 | 58 | +8 | 36/100 (+36) | 6 (+3) | Provisional |
| 15 Sep 23:59 | 50 | +0 | 0/100 (0) | 3 (0) | Insufficient |
| 07 Sep 23:59 | 50 | +0 | 0/100 (-14) | 3 (-3) | Insufficient |
| 27 Aug 23:59 | 50 | +0 | 14/100 (0) | 6 (-4) | Provisional |
Evidence behind the direction
What drives this reading?
Shares of weighted directional evidence in 7 retained current headlines. These weights already account for freshness, relevance and publisher limits; they are not additive points of the published score.
Which subjects lean each way
A subject can carry both supportive and cautious news.
SubjectCautious ← 0 → Constructive
Earnings3 stories
0.0%100.0%
Each side uses the same scale: 0–100.0% of the retained directional evidence.
Where the influence comes from
48.2%largest publisher shareA concentrated reading can depend heavily on one publisher.
Publisher groups follow the scoring rules. Company disclosures share one group; syndicated stories are consolidated before weighting.
Source headlines
The news behind the score
Only company-specific stories enter this score. The latest 30 days are shown newest first, with newer stories weighted more heavily and duplicate coverage combined.
—Unscored
Market updateNot used in direction
ASOS Plc (ASOMY) Stock Price, News, Quote & History
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
- Published
- 07 Oct 2026 20:49
- News subject
- Market update
- Why this score
- No clear directional signal in the available text
- Company focus
- Main company · 100%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 2.8d old
- Text assessed
- Available headline and article text
- Duplicates
- 1 consolidated
57/100 tone
ASOS is back in focus as analysts lift price targets into a £370 to £450 range, alongside a higher modelled fair value per share that now sits at £4.56 instead of £3.63. The shift reflects recent research that views ASOS as a work in progress, with firms reacting to updated trading statem…
48.2% of directional evidence
Medium story strength
Scoring detailsDirect company coverage
ASOS is back in focus as analysts lift price targets into a £370 to £450 range, alongside a higher modelled fair value per share that now sits at £4.56 instead of £3.63. The shift reflects recent research that views ASOS as a work in progress, with firms reacting to updated trading statements and commentary on sales trends, GMV, revenue and net debt. Read on to see what is driving this evolving analyst narrative and how you can track it from here. Analyst Price Targets don't always capture the full story. Head over to our Company Report to find new ways to value ASOS. What Wall Street Has Been
- Published
- 06 Oct 2026 12:08
- News subject
- Earnings
- Why this score
- Positive financial language
- Company focus
- Shared story · 78%
- How it is used
- Direct company coverage
- Story strength
- Medium · 42/100
- 30-day weight
- 48.2% of directional evidence · 4.2d old
- Text assessed
- Available headline and article text
- Duplicates
- 3 consolidated
EarningsPrice TargetRatingsRetailRevenue Growth
—Unscored
Market updateNot used in direction
ASOS plc (ASC) Receives a Hold from RBC Capital
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
- Published
- 25 Sep 2026 15:05
- News subject
- Market update
- Why this score
- No clear directional signal in the available text
- Company focus
- Main company · 100%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 15.1d old
- Text assessed
- Stored headline only
- Duplicates
- 1 consolidated
—Unscored
EarningsNot used in direction
ASOS returns to growth as Shore Capital lifts profit forecasts
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
- Published
- 24 Sep 2026 12:48
- News subject
- Earnings
- Why this score
- No clear directional signal in the available text
- Company focus
- Main company · 100%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 16.2d old
- Text assessed
- Stored headline only
- Duplicates
- 1 consolidated
81/100 tone
37.5% of directional evidence
High story strength
Scoring detailsDirect company coverage
- Published
- 24 Sep 2026 07:50
- News subject
- Earnings
- Why this score
- Beat expectations, Positive market reaction
- Company focus
- Main company · 100%
- How it is used
- Direct company coverage
- Story strength
- High · 63/100
- 30-day weight
- 37.5% of directional evidence · 16.4d old
- Text assessed
- Stored headline only
- Duplicates
- 1 consolidated
63/100 tone
14.3% of directional evidence
Medium story strength
Scoring detailsDirect company coverage
- Published
- 24 Sep 2026 07:21
- News subject
- Earnings
- Why this score
- Positive financial language
- Company focus
- Main company · 100%
- How it is used
- Direct company coverage
- Story strength
- Medium · 42/100
- 30-day weight
- 14.3% of directional evidence · 16.4d old
- Text assessed
- Stored headline only
- Duplicates
- 1 consolidated
—Unscored
Market updateNot used in direction
ASOS PLC (ASC.L) Stock Analysis: Evaluating the Challenges and Opportunities with a Forward P/E of -1,483.87
Company news retained for context; no directional weight.
Scoring detailsDirect company coverage
- Published
- 15 Sep 2026 02:03
- News subject
- Market update
- Why this score
- No clear directional signal in the available text
- Company focus
- Main company · 100%
- How it is used
- Shown as company news · not used in the score
- Story strength
- Not directional
- 30-day weight
- None · 25.6d old
- Text assessed
- Stored headline only
- Duplicates
- 1 consolidated
Earlier company news
ASC news archive
Stored newest first for historical research. It starts after the newest three pages above and then continues through older news. Each archive page is loaded only when it is opened.
Older news is kept in the archive
There are 17 older ASC headlines. Open one page at a time when you need them.
Open older archiveHow the page works
How to read the score
It describes the weighted balance of qualifying headlines. A score of 50 can mean balanced news or that there is not enough evidence; the status label explains which.
Confidence measures depth, source breadth, direct relevance, freshness and agreement. It does not rise merely because the tone is extreme. This is a rule-based evidence measure, not a calibrated probability.
Weekly price response, trend and fair-value position test whether the market is accepting or rejecting the news. They never rewrite the news score.
It measures news already published. It is not a forecast, recommendation or price target.