Sharemaestro company-news research for WH Smith PLC (SMWH), showing current tone, evidence confidence, direct company coverage, sector and industry context, completed price response and the source headlines used on the page. Scores describe published news evidence. Confidence describes the amount, freshness, source breadth and direct company relevance of that evidence. Price context is shown separately.

LSE United Kingdom Measured evidence

Company news sentiment

SMWH news sentiment

WH Smith PLC

Company headlines compared by relevance, subject, source independence, tone and the market's completed price response.

Weighted tone50Neutral is 50
Balanced news tone 38/100 evidence confidence 100% direct company focus 1 current stories across 1 publishers
Latest weekly closeGBP 452.40week of 7 Aug 2026
Dominant catalystAnalyst action72/100 classification confidence
News data statusUnavailable0 duplicate stories removed
Checking for newer SMWH headlines

An earlier measured reading is retained below: 50/100 from 10 articles on 12 Aug 01:55. Current source headlines are being refreshed without delaying this page.

Current company news

Price moving ahead of tone

Balanced news tone is drawn from 1 fresh independent stories, including 1 company-specific items across 1 publishers.

Latest source headline WH Smith PLC (LON:SMWH) Receives Consensus Rating of "Hold" from Brokerages MarketBeat · 09 Aug 2026 06:21

What supports the read

Direct evidence

1 current stories are mapped specifically to SMWH.

What tempers the read

Source breadth

Only 1 publisher currently contribute to the measured read.

Price disagreement

Price is moving more forcefully than the current news tone suggests.

50/100
Weighted toneBalanced news tone
38/100
Evidence confidencethin evidence
100%/100
Company focus1 direct stories
N/A/100
Evidence agreementrequires at least 2 stories

News history

Tone and story flow over 21 days

Daily weighted evidence
09 Aug: 1 stories 09 Aug: tone 50, 1 stories 95505
24 Jul03 Aug13 Aug
Weighted toneStory volumeNeutral 50

Evidence confidence

What supports the score

Measured separately from tone

Confidence rises through sample depth, independent publishers, direct company relevance, freshness and agreement. A high or low tone score is not itself evidence of reliability.

Sample depth12
1.0 effective stories
Source breadth20
1 independent publishers
Direct relevance100
company-specific evidence share
Freshness49
recency-weighted evidence
Agreement0
requires at least 2 stories
Source independence0
lower publisher concentration

Price context

Sentiment against the 26-week price path

Price moving ahead of tone

Price is moving more forcefully than the current news tone suggests.

13 Feb 2026: close 684.5, indexed 100.020 Feb 2026: close 675.5, indexed 98.727 Feb 2026: close 687.5, indexed 100.406 Mar 2026: close 583.0, indexed 85.213 Mar 2026: close 551.0, indexed 80.520 Mar 2026: close 537.5, indexed 78.527 Mar 2026: close 560.5, indexed 81.903 Apr 2026: close 587.0, indexed 85.810 Apr 2026: close 608.5, indexed 88.917 Apr 2026: close 652.0, indexed 95.324 Apr 2026: close 565.5, indexed 82.601 May 2026: close 516.0, indexed 75.408 May 2026: close 508.5, indexed 74.315 May 2026: close 460.0, indexed 67.222 May 2026: close 495.4, indexed 72.429 May 2026: close 495.0, indexed 72.305 Jun 2026: close 506.0, indexed 73.912 Jun 2026: close 429.2, indexed 62.719 Jun 2026: close 399.6, indexed 58.426 Jun 2026: close 397.4, indexed 58.103 Jul 2026: close 413.6, indexed 60.410 Jul 2026: close 412.6, indexed 60.317 Jul 2026: close 408.4, indexed 59.724 Jul 2026: close 425.2, indexed 62.131 Jul 2026: close 433.4, indexed 63.307 Aug 2026: close 452.4, indexed 66.1 20 Jun 2026: sentiment 5221 Jun 2026: sentiment 5122 Jun 2026: sentiment 5222 Jun 2026: sentiment 5222 Jun 2026: sentiment 5123 Jun 2026: sentiment 5126 Jun 2026: sentiment 5530 Jun 2026: sentiment 5330 Jun 2026: sentiment 5201 Jul 2026: sentiment 5301 Jul 2026: sentiment 5302 Jul 2026: sentiment 5106 Jul 2026: sentiment 5408 Jul 2026: sentiment 5209 Jul 2026: sentiment 5410 Jul 2026: sentiment 5322 Jul 2026: sentiment 5223 Jul 2026: sentiment 5123 Jul 2026: sentiment 5224 Jul 2026: sentiment 5324 Jul 2026: sentiment 5226 Jul 2026: sentiment 5627 Jul 2026: sentiment 5627 Jul 2026: sentiment 5728 Jul 2026: sentiment 5529 Jul 2026: sentiment 5501 Aug 2026: sentiment 5012 Aug 2026: sentiment 50
13 Feb15 May07 Aug
Weekly close, indexedSentiment score
26-week price-33.9%latest close 452.4
Sentiment change-2available snapshot window
One-week response+4.4%Price confirming higher
Fair-value position-55.0%Below fair value
Value support

News subjects

What is shaping the score

Analyst action
Analyst action501 stories · 100%

Source mix

Where the evidence comes from

0/100 independence
MarketBeat501 stories · 100%

Recurring subjects

Subjects appearing most often

Current evidence

Topic structure will appear when classified tags are present in the current feed.

Earlier readings

How the score has changed

50 is the neutral baseline
ConstructiveBalanced or withheldCautious

Source headlines

The news behind the score

Showing 1-1 of 1

Every row shows the public evidence used to understand the read. Direct company stories carry more weight than industry or sector context; duplicate coverage is consolidated before scoring.

#150Tone
MarketBeatDirect company coverage

WH Smith PLC (LON:SMWH) Receives Consensus Rating of "Hold" from Brokerages

Published
09 Aug 2026 06:21
Catalyst
Analyst action
Evidence role
Direct company coverage
Duplicates
1 consolidated

How the page works

How to read the score

Tone is directional

It describes the weighted balance of qualifying headlines. A score of 50 can mean a balanced tape or that direction has been withheld for insufficient evidence; the status label distinguishes them.

Confidence is separate

Confidence measures depth, source breadth, direct relevance, freshness and agreement. It does not rise merely because the tone is extreme.

Price is confirmation

Weekly price response, trend and fair-value position test whether the market is accepting or rejecting the news. They never rewrite the news score.

Classification, not prediction

The page describes completed evidence available at the stated time. It is research context, not a forecast, recommendation, target or execution instruction.

Evidence context