FC NYSE Week ended 31 Jul 2026

Weekly Investor Report

Franklin Covey Company · Consumer Defensive · Education & Training Services

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Latest close 21.45 USD
4.1% latest week
Weekly setup

Mixed setup

The weekly trend is active. Price is 7.0% above the Trend Line and sits at 65.8% of its 52-week range. The latest completed week returned 4.1%, after a -1.5% four-week move. The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks weakly; valuation is neither clearly cheap nor expensive. Options positioning is mixed with 34/100 conviction, while the latest news-sentiment score is 46/100.

Setup score 51 out of 100
Latest Close 21.45 USD 31 Jul 2026
1W Return 4.1% latest completed week
4W Return -1.5% short-term follow-through
12W Return -3.2% quarterly tape
Trend Breadth 30.8% 16 of 52 weeks active
Volume Ratio 1.0x vs 13-week average
What is working
  • The trend backdrop is active with a 16-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Next-week expectancy is positive at 55.35% based on similar historical setup states.
  • Activity pressure is constructive, supporting the smart-money activity read.
What could go wrong
  • Price is below Fair Value, so the market is still discounting the latest tape.
  • Activity pressure is negative, which weakens the current setup.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through 4.1% Latest completed week; four-week move -1.5%. Indicator stack 62/28 Trend and activity pressure are weighted against the latest 12-week confirmation window. Trend backdrop Active The trend backdrop defines the current weekly regime. Patient Capital Quiet Activity-pressure buy-signal status for institutional accumulation timing. Next-Week Expectancy Positive 55.35% Historical one-week expectancy contributes to the evidence score when direction is confirmed. Options pressure Mixed 34/100 conviction; expected move 8.8%. News sentiment 46/100 46 relevant articles in the latest sentiment read.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is 7.0% above the Trend Line and sits at 65.8% of its 52-week range. The latest completed week returned 4.1%, after a -1.5% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 1.0x the 13-week average. Participation is around or above normal and provides reasonable confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.7912-week average 0.76

12-week confirmation

Trend active12/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure10/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership9/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.79Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is -1.5% over four weeks, -3.2% over 12 weeks, and 15.2% over one year. The current trend has remained active for 16 consecutive weeks.

Performance by holding period

1W4.1%
4W-1.5%
12W-3.2%
26W5.3%
52W15.2%
Active trend streak16 weeks
Active weeks in one year16
Trend breadth30.8%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure-0.52Latest activity-pressure read.
Pressure change-157.2%Four-week change in activity pressure.
Leadership3.83Latest relative-leadership reading.
RS change-18.6%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality is middle-of-the-pack; growth ranks weakly; valuation is neither clearly cheap nor expensive.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 31 May 2026 Field coverage 94% Model confidence 94%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength27/100Blend of value, momentum, and quality. Underlying universe rank 74; rank 1 is best.
Value27/100Relative valuation strength. Underlying universe rank 74; rank 1 is best.
Quality72/100Profitability and accounting quality. Underlying universe rank 29; rank 1 is best.
Momentum33/100Medium-term price momentum. Underlying universe rank 68; rank 1 is best.
Growth4/100Revenue and earnings growth. Underlying universe rank 97; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
106.4x
Price divided by trailing earnings.
Price / sales
0.9x
Market value relative to trailing revenue.
EV / EBITDA
14.9x
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
17.0%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
73.1%
Gross profit retained from each unit of revenue.
Operating margin
2.8%
Operating profit retained from revenue.
Free-cash-flow margin
14.3%
Free cash flow generated from revenue.
Return on invested capital
7.7%
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
-6.1%
Latest one-year revenue growth.
EPS growth
-79.5%
Latest one-year earnings-per-share growth.
Free-cash-flow growth
-26.5%
Latest one-year free-cash-flow growth.
Piotroski F-score
6/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
-
Cash dividends relative to market value.
Buyback yield
13.0%
Net share repurchases relative to market value.
Shareholder yield
13.0%
Dividend yield plus net buyback yield.
Net debt / EBITDA
-0.8x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Options positioningMixed

FC shows mixed options pressure with a 34/100 conviction score, put-call volume ratio of n/a, expected move of 8.8%, and Sharemaestro trend signal active.

Conviction34/100
Expected move8.8%
Put/call volume
Pressure9
Speculation0
Volatility61
Trend agreement95
Open options detail
Insider activity1 / 2

1 acquisitions and 2 disposals in the latest 180-day insider tape.

Acquisitions / disposals over the latest 180 days. Insider activity is context, not a stand-alone signal.
News sentiment46/100

Weighted news tone is neutral across 46 relevant articles.

8 positive · 24 neutral · 14 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move8.8%Nearest-chain priced movement where available.
52-week drawdown-20.0%Distance below the 52-week high.
13-week volatility6.4%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher12 of 2614 weeks finished lower.
Best week+52.5%Week of 3 Apr.
Worst week-16.0%Week of 20 Feb.
Latest week+4.1%Week of 31 Jul.

Shape of recent returns

Strong gains6
Modest gains6
Flat weeks0
Modest losses4
Sharp losses10
Recent vol6.4%13-week weekly-return volatility.
Base vol10.4%52-week weekly-return volatility.
Up/down split28/24Count of positive and negative weeks in the 52-week window.
Average skew6.6% / -6.1%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

Weekly tape53/100

Trend, activity pressure, participation, and risk combine to a 53/100 tape read.

 Indicator analysis80/100

Latest 12-week confirmation: trend 12/12, activity pressure 10/12, relative leadership 9/12.

Activity pressure 0.79; No reversal markers Next-Week ExpectancyPositive 55.35%

Next-week expectancy is positive with a 55.35% historical one-week setup read.

Adds short-term historical context without overriding trend, activity, or relative leadership. Factors39/100

O'Shaughnessy factor stack blends value, quality, momentum, and confidence.

Tiny Titans rank 26; Buyback Yield rank 4; Small Cap Core rank 64 Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal Options58/100

FC shows mixed options pressure with a 34/100 conviction score, put-call volume ratio of n/a, expected move of 8.8%, and Sharemaestro trend signal active.

Mixed · Options-market disagreement · Expected move 8.8% Sentiment46/100

Weighted news tone is neutral across 46 relevant articles.

Royce & Associates (FC) reports 7.82% Franklin Covey stake on amended 13G Insiders1 / 2

1 acquisitions and 2 disposals in the latest 180-day insider tape.

 Earnings50/100

No stored earnings event is currently attached to this ticker.
WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
31 Jul 202621.45 USD4.1%20.04 USD30.09 USD-0.523.83465.8KOn
24 Jul 202620.60 USD1.6%19.88 USD30.27 USD-0.290.69372.5KOn
17 Jul 202620.28 USD-3.3%19.76 USD30.43 USD0.20-1.75386.7KOn
10 Jul 202620.97 USD-3.7%19.65 USD30.59 USD0.58-0.25616.5KOn
3 Jul 202621.78 USD-12.3%19.51 USD30.74 USD0.914.701.1MOn
26 Jun 202624.84 USD4.0%19.31 USD30.88 USD1.0121.45712.8KOn
19 Jun 202623.89 USD-1.8%19.00 USD31.00 USD0.9313.69337.9KOn
12 Jun 202624.32 USD1.6%18.71 USD31.07 USD0.9316.35348.6KOn
5 Jun 202623.93 USD0.9%18.40 USD31.15 USD0.7914.70252.6KOn
29 May 202623.72 USD0.2%18.10 USD31.23 USD0.7110.40298.4KOn
22 May 202623.67 USD15.5%17.87 USD31.32 USD0.5711.11345.7KOn
15 May 202620.49 USD-7.5%17.71 USD31.41 USD0.43-3.51312.9KOn
8 May 202622.15 USD3.1%17.61 USD31.51 USD0.503.66429.2KOn
1 May 202621.48 USD-0.6%17.45 USD31.60 USD0.582.37373.0KOn
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.