BKNG34 SAO Week ended 07 Aug 2026

Weekly Investor Report

Booking Holdings Inc. · Consumer Cyclical · Travel Services

Latest close 6.20 BRL
11.9% latest week
Weekly setup

Mixed setup

The weekly trend is not active. Price is 18.9% above the Trend Line and sits at 65.7% of its 52-week range. The latest completed week returned 11.9%, after a 19.2% four-week move. The latest news-sentiment score is 56/100. Near-term considerations: volume confirmation is below normal.

Setup score 54 out of 100
Latest Close 6.20 BRL 7 Aug 2026
1W Return 11.9% latest completed week
4W Return 19.2% short-term follow-through
12W Return 39.0% quarterly tape
Trend Breadth 15.4% 8 of 52 weeks active
Volume Ratio 0.9x vs 13-week average
What is working
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Price is above Fair Value, showing premium demand versus the model.
  • Activity pressure is positive on the latest completed week.
  • Next-week expectancy is positive at 55.73% based on similar historical setup states.
What could go wrong
  • The trend backdrop is inactive, so price action has not confirmed a constructive regime.
  • Activity pressure is weak, so confirmation is not yet broad enough.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is not active. Price is 18.9% above the Trend Line and sits at 65.7% of its 52-week range. The latest completed week returned 11.9%, after a 19.2% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 0.9x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul 7 Aug
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.2312-week average 0.12

12-week confirmation

Trend active0/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure11/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership1/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.23Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 19.2% over four weeks, 39.0% over 12 weeks, and -6.8% over one year. The current trend has remained active for 0 consecutive weeks.

Performance by holding period

1W11.9%
4W19.2%
12W39.0%
26W18.1%
52W-6.8%
Active trend streak0 weeks
Active weeks in one year8
Trend breadth15.4%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure1.00Latest activity-pressure read.
Pressure change13.6%Four-week change in activity pressure.
Leadership2.07Latest relative-leadership reading.
RS change110.1%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

A published fundamentals and factor snapshot is not available for this company.

Open full factor analysis

No published fundamental snapshot is available for this company.

05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment56/100

Weighted news tone is neutral across 6 relevant articles.

5 positive · 0 neutral · 1 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-13.5%Distance below the 52-week high.
13-week volatility5.2%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher12 of 2613 weeks finished lower.
Best week+12.7%Week of 6 Mar.
Worst week-8.7%Week of 1 May.
Latest week+11.9%Week of 7 Aug.

Shape of recent returns

Strong gains9
Modest gains3
Flat weeks1
Modest losses7
Sharp losses6
Recent vol5.2%13-week weekly-return volatility.
Base vol5.1%52-week weekly-return volatility.
Up/down split22/29Count of positive and negative weeks in the 52-week window.
Average skew4.7% / -3.6%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
7 Aug 20266.20 BRL11.9%5.21 BRL5.34 BRL1.002.07381.9KOff
31 Jul 20265.54 BRL7.4%5.23 BRL5.33 BRL0.82-12.23353.8KOff
24 Jul 20265.16 BRL-3.0%5.26 BRL5.31 BRL0.81-17.29283.5KOff
17 Jul 20265.32 BRL2.3%5.32 BRL5.30 BRL1.02-15.64220.6KOff
10 Jul 20265.20 BRL-7.1%5.37 BRL5.29 BRL0.88-20.47363.8KOff
3 Jul 20265.60 BRL4.3%5.42 BRL5.27 BRL0.62-13.669.4KOff
26 Jun 20265.37 BRL5.3%5.45 BRL5.26 BRL0.39-17.451.7MOff
19 Jun 20265.10 BRL6.7%5.47 BRL5.24 BRL0.13-20.263.8KOff
12 Jun 20264.78 BRL-2.6%5.49 BRL5.22 BRL0.11-27.0649.7KOff
5 Jun 20264.91 BRL-0.6%5.54 BRL5.21 BRL0.10-24.88143.2KOff
29 May 20264.94 BRL5.8%5.58 BRL5.20 BRL0.04-27.32481.1KOff
22 May 20264.67 BRL4.7%5.62 BRL5.19 BRL-0.14-33.021.1MOff
15 May 20264.46 BRL-3.7%5.67 BRL5.18 BRL-0.30-37.14537.8KOff
8 May 20264.63 BRL-1.3%5.74 BRL5.17 BRL-0.28-37.861.6MOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.

Evidence context