- Activity pressure is positive on the latest completed week.
- Volume is elevated versus the 13-week average, confirming attention.
- Next-week expectancy is positive at 56.90% based on similar historical setup states.
MCDC34
SAO
Week ended 07 Aug 2026
Weekly Investor Report
McDonald's Corporation · Consumer Cyclical · Restaurants
Latest close
68.13 BRL
-0.5%
latest week
Weekly setup
Weak trend
The weekly trend is not active. Price is -10.3% below the Trend Line and sits at 8.7% of its 52-week range. The latest completed week returned -0.5%, after a -3.1% four-week move. The latest news-sentiment score is 58/100.
Setup score
40
out of 100
Latest Close
68.13 BRL
7 Aug 2026
1W Return
-0.5%
latest completed week
4W Return
-3.1%
short-term follow-through
12W Return
-2.4%
quarterly tape
Trend Breadth
23.1%
12 of 52 weeks active
Volume Ratio
1.7x
vs 13-week average
- The trend backdrop is inactive, so price action has not confirmed a constructive regime.
- Price is below the Trend Line, which keeps downside pressure in focus.
- Price is below Fair Value, so the market is still discounting the latest tape.
- Activity pressure is weak, so confirmation is not yet broad enough.
- Trend Line remains the key weekly regime level.
- Activity pressure is the gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Price follow-through
-0.5%
Latest completed week; four-week move -3.1%.
Indicator stack
13/62
Trend and activity pressure are weighted against the latest 12-week confirmation window.
Trend backdrop
Active
The trend backdrop defines the current weekly regime.
Patient Capital
Quiet
Activity-pressure buy-signal status for institutional accumulation timing.
Next-Week Expectancy
Positive 56.90%
Historical one-week expectancy contributes to the evidence score when direction is confirmed.
News sentiment
58/100
19 relevant articles in the latest sentiment read.
01 · Price action
Study the full chart
Where price is—and whether the trend supports it
The weekly trend is not active. Price is -10.3% below the Trend Line and sits at 8.7% of its 52-week range. The latest completed week returned -0.5%, after a -3.1% four-week move.
52-week price path
Price vs Trend Line and Fair Value
Price
Trend Line
Fair Value
02 · Volume and demand
Is real participation confirming the move?
Latest weekly volume is 1.7x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.
26-week volume confirmation
Bar height shows volume; colour shows the weekly price direction
13 Feb
20 Feb
27 Feb
6 Mar
13 Mar
20 Mar
27 Mar
3 Apr
10 Apr
17 Apr
24 Apr
1 May
8 May
15 May
22 May
29 May
5 Jun
12 Jun
19 Jun
26 Jun
3 Jul
10 Jul
17 Jul
24 Jul
31 Jul
7 Aug
Up week
Down week
Demand beneath price
Activity pressure and institutional-style signals
These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.
Activity pressure path
Latest 0.1412-week average 0.09
12-week confirmation
Trend active0/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure2/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.14Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers
No recent accumulation markers. No reversal markers.
03 · Momentum and leadership
Is performance persistent—and is the stock leading?
Performance is -3.1% over four weeks, -2.4% over 12 weeks, and -16.8% over one year. The current trend has remained active for 0 consecutive weeks.
Performance by holding period
Active trend streak0 weeks
Active weeks in one year12
Trend breadth23.1%
Activity pressure vs relative leadership
Activity pressureRelative leadership
Pressure0.12Latest activity-pressure read.
Pressure change119.0%Four-week change in activity pressure.
Leadership-17.05Latest relative-leadership reading.
RS change14.0%Four-week change in relative leadership.
04 · Fundamentals and valuation
Open full factor analysis
What investors are paying for—and the quality behind it
A published fundamentals and factor snapshot is not available for this company.
No published fundamental snapshot is available for this company.
05 · Ownership, options, and sentiment
What other market participants are doing
Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.
Insider activity-
No recent insider transactions are stored for this company.
News sentiment58/100
Weighted news tone is positive across 19 relevant articles.
8 positive · 4 neutral · 7 negativePatient CapitalQuiet
Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal
06 · Catalysts and risk
What can move the shares—and how volatile the path has been
Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.
Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-24.4%Distance below the 52-week high.
13-week volatility3.0%Standard deviation of weekly returns.
Weekly gains and losses
Latest 26 completed weeksEach bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.
13 Feb
13 Mar
10 Apr
8 May
5 Jun
3 Jul
7 Aug
Weeks higher11 of 2615 weeks finished lower.
Best week+5.4%Week of 3 Jul.
Worst week-6.8%Week of 8 May.
Latest week-0.5%Week of 7 Aug.
Shape of recent returns
Strong gains3
Modest gains8
Flat weeks0
Modest losses12
Sharp losses3
Recent vol3.0%13-week weekly-return volatility.
Base vol2.8%52-week weekly-return volatility.
Up/down split26/26Count of positive and negative weeks in the 52-week window.
Average skew1.9% / -2.6%Average positive week versus average negative week.
07 · Sector and peer context
Is this stock leading—or simply moving with its group?
Sector and industry breadth distinguish company-specific strength from a broad group move.
SectorBR Consumer Cyclical
4-week rank66 / 100
Group average0.4%
Trend breadth23.0%
Trend23.0%active weekly trend signals
MD56.0%positive activity pressure
RS29.0%positive relative leadership
Four-week leaders
IndustryBR Restaurants
4-week rank4 / 7
Group average-4.7%
Trend breadth14.3%
Trend14.3%active weekly trend signals
MD85.7%positive activity pressure
RS14.3%positive relative leadership
Four-week leaders
08 · Evidence and weekly data
The underlying research record
Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.
Weekly tape38/100
Trend, activity pressure, participation, and risk combine to a 38/100 tape read.
Indicator analysis14/100Latest 12-week confirmation: trend 0/12, activity pressure 2/12, relative leadership 0/12.
Activity pressure 0.14; No reversal markers Next-Week ExpectancyPositive 56.90%Next-week expectancy is positive with a 56.90% historical one-week setup read.
Adds short-term historical context without overriding trend, activity, or relative leadership. Factors50/100No published factor snapshot is available yet.
Patient CapitalQuietActivity-pressure buy-signal evidence highlights potential institutional accumulation windows.
No recent buy signal Sentiment58/100Weighted news tone is positive across 19 relevant articles.
McDonald's (MCD) Stock Gets Fair Value Trim As Analysts Split On US Execution Insiders50/100No recent insider transaction evidence is stored.
Earnings50/100No stored earnings event is currently attached to this ticker.
| Week | Close | Return | Trend Line | Fair Value | Pressure | Leadership | Volume | Trend |
|---|---|---|---|---|---|---|---|---|
| 7 Aug 2026 | 68.13 BRL | -0.5% | 75.94 BRL | 76.51 BRL | 0.12 | -17.05 | 36.3K | Off |
| 31 Jul 2026 | 68.45 BRL | 0.6% | 76.39 BRL | 76.51 BRL | 0.03 | -19.90 | 16.3K | Off |
| 24 Jul 2026 | 68.07 BRL | -0.8% | 76.80 BRL | 76.50 BRL | -0.01 | -19.31 | 46.7K | Off |
| 17 Jul 2026 | 68.59 BRL | -2.5% | 77.41 BRL | 76.48 BRL | -0.31 | -19.28 | 45.1K | Off |
| 10 Jul 2026 | 70.34 BRL | -3.3% | 78.01 BRL | 76.47 BRL | -0.64 | -19.82 | 18.6K | Off |
| 3 Jul 2026 | 72.71 BRL | 5.4% | 78.51 BRL | 76.45 BRL | -0.77 | -16.08 | 1.7K | Off |
| 26 Jun 2026 | 68.99 BRL | -3.0% | 78.88 BRL | 76.42 BRL | -1.07 | -20.38 | 3.4K | Off |
| 19 Jun 2026 | 71.10 BRL | -5.2% | 79.34 BRL | 76.41 BRL | -1.15 | -16.23 | 743 | Off |
| 12 Jun 2026 | 74.99 BRL | 5.2% | 79.71 BRL | 76.38 BRL | -1.12 | -13.45 | 3.0K | Off |
| 5 Jun 2026 | 71.30 BRL | 0.8% | 79.88 BRL | 76.34 BRL | -1.26 | -17.19 | 5.7K | Off |
| 29 May 2026 | 70.70 BRL | 0.7% | 80.12 BRL | 76.31 BRL | -1.18 | -20.72 | 16.2K | Off |
| 22 May 2026 | 70.18 BRL | 0.6% | 80.41 BRL | 76.30 BRL | -1.14 | -23.07 | 52.8K | Off |
| 15 May 2026 | 69.78 BRL | 2.7% | 80.78 BRL | 76.28 BRL | -1.23 | -24.61 | 35.4K | Off |
| 8 May 2026 | 67.97 BRL | -6.8% | 81.22 BRL | 76.28 BRL | -1.15 | -29.91 | 44.5K | Off |
How to use this report
This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.